CDK Global Integrates Ford and Lincoln Vehicle Build Data Into Advanced Vehicle Lookup API
December 20 2022 - 9:00AM
Business Wire
API offers enhanced visibility of VIN data and
accurate MSRP powered by CDK Neuron
CDK Global Inc., a leading automotive retail software provider,
today announced a collaboration with Ford Motor Company to
integrate vehicle build data for Ford and Lincoln vehicles with CDK
Global’s Neuron Advanced Vehicle Lookup Application Programming
Interface (API). Incorporating OEM data helps ensure that
information in the API on Ford and Lincoln vehicles is accurate,
further enabling a simplified retail experience for consumers.
“Consumers are increasingly demanding simple, convenient and
transparent vehicle-buying experiences, which requires streamlined
access to complete and accurate vehicle availability, pricing
packages, features and options,” said Mahesh Shah, chief product
and technology officer, CDK Global. “The CDK Neuron Advanced
Vehicle Lookup API leverages vehicle build data directly from the
manufacturer and helps ensure those involved in the sales and
service processes have the most accurate information possible to
help create a seamless, transparent consumer experience.”
Manufacturer build data includes VIN-specific data—such as
vehicle descriptions, additional features and MSRP value—to
expedite valuation workflows and optimize marketing efforts.
Integrating this data with the CDK Neuron Advanced Vehicle Lookup
API helps to lay a foundation of trust and transparency for an
enhanced sales or service experience for consumers at multiple
touchpoints, including loan submissions, online vehicle listings,
and insurance appraisals.
For more information about the Advanced Vehicle Lookup API and
to request availability, please visit CDK Neuron Advanced Vehicle
Lookup.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in
Dearborn, Michigan, that is committed to helping build a better
world, where every person is free to move and pursue their dreams.
The company’s Ford+ plan for growth and value creation combines
existing strengths, new capabilities, and always-on relationships
with customers to enrich experiences for and deepen the loyalty of
those customers. Ford designs, manufactures, markets and services a
full line of connected, increasingly electrified passenger and
commercial vehicles: Ford trucks, utility vehicles, vans and cars,
and Lincoln luxury vehicles. The company is pursuing leadership
positions in electrification, connected vehicle services and
mobility solutions, including self-driving technology, and provides
financial services through Ford Motor Credit Company. Ford employs
about 184,000 people worldwide. More information about the company,
its products and Ford Motor Credit Company is available at
corporate.ford.com.
About CDK Global, Inc.
CDK Global is a leading provider of cloud-based software to
dealerships and Original Equipment Manufacturers (“OEMs”) across
automotive and related industries. The Company’s cloud-based,
software as a service (“SaaS”) platform enables dealerships to
manage their end-to-end business operations including the
acquisition, sale, financing, insuring, repair, and maintenance of
vehicles. By automating and streamlining critical workflows, the
integrated platform of modern solutions enables dealers to sell and
service more vehicles by creating simple and convenient experiences
for customers and improves their financial and operational
performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20221220005004/en/
CDK Global Media Contact: Lisa Finney 248.345.4842
Lisa.Finney@cdk.com
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