Ford Becomes America’s Best-Selling Brand in the First Quarter on Rising Sales for Trucks, Vans, Broncos, Large SUVs, EVs, Mustang
April 04 2023 - 10:18AM
Business Wire
- Ford is America’s best-selling brand in Q1 with total vehicle
sales of 456,972, up 10.7 percent on the strength of icons like
F-Series, Bronco and Mustang, commercial vehicles and EVs
- Ford becomes America’s No. 1 selling truck manufacturer – sales
up 19.6 percent and outselling GM’s combined truck and van
sales
- F-Series is America’s best-selling truck with sales up 21.1
percent totaling 170,377 pickups – outpacing Silverado by 46,000
trucks
- Explorer is the best-selling, three-row midsize SUV and
Expedition sales double
- Ford EV sales up 41.0 percent
- Ford is increasing production capacity across Ford Blue, Model
e, and Ford Pro and will continue through the year to meet customer
demand
Ford’s iconic vehicles, commercial and EVs drove a first-quarter
sales increase of 10.7 percent making the Blue Oval America’s
best-selling brand.
Sales surged across Ford’s areas of strength, including trucks
(up 19.6 percent); three-row SUVs (up 47.6 percent); Bronco brand
(up 18.3 percent); Ford Pro Transit van (up 86.0 percent); Mustang
(up 5.2 percent) and electric vehicles (up 41.0 percent).
Ford’s overall vehicle sales – Ford Blue, Ford Pro, Model e and
Lincoln – totaled 475,906, up 10.1 percent with estimated share up
over a year ago.
Ford’s EV sales grew 41.0 percent in the first quarter on sales
of 10,866 electric vehicles. F-150 Lightning sales totaled 4,291
pickups with production capacity actions on track to hit an annual
production run rate of 150,000 this year. Sales by Ford Pro of the
E-Transit, America’s best-selling electric van last year, climbed
62.7 percent. Reflecting downtime at the plant for changes to
increase production, Mustang Mach-E sales were down.
Ford is America’s No. 1 selling truck manufacturer, with 254,023
trucks and vans sold in the first quarter, outselling GM’s trucks
and vans by approximately 27,000 vehicles. Sales of Ford’s overall
trucks, including pickups and vans, were up 19.6 percent on the
strength of F-Series pickups (up 21.1 percent) and Ford Pro’s
Transit van (up 86.0 percent).
To support this momentum, Ford’s Kansas City Assembly Plant will
add a third crew in April to increase production for Ford Pro of
the best-selling Transit and E-Transit vans. Ford also is
increasing production at manufacturing plants across North America
to meet strong customer demand for vehicles including Mustang
Mach-E, F-150 Lightning, Bronco Sport and Maverick.
"Ford is off to a fast start to the year. Ford’s sales growth
and investments are a direct result of strong customer demand
across our truck, SUV, and electric vehicle segments. And this
year’s highly anticipated new product launches with Super Duty,
Escape, Mustang and Ranger, will only add to this momentum,” said
Andrew Frick, vice president, sales distribution, and trucks.
Ford Explorer was the best-selling, three-row midsize SUV in
America, and the red-hot Bronco brand saw sales growth of 18.3
percent, including a 37.6 percent rise for Bronco. Additionally,
Expedition sales surged.
BlueCruise, Ford’s driver assist technology, is now available on
186,000 vehicles; customers have accumulated more than 55 million
hands-free miles driven with the technology. Consumer Reports rated
Ford BlueCruise as the top-rated active driving assistance
system.
Ford Blue
Model e
Ford Pro
Bronco Boosts Sales
Scaling EV Production
New Super Duty Records First
Sales
Bronco retail order banks
re-opened March 27 with continued strong demand. Bronco growth was
driven by conquest rate of about 60%, with top buyers coming from
Wrangler and Grand Cherokee. Bronco family continues to attract a
higher mix of female buyers; Bronco female buyers accounted for 31%
of retail sales, an increase of 8 percentage points since its
introduction in 2021, based on the most recent customer demographic
data through January. Bronco Sport continues to hold strong at
51%.
Ford Blue momentum continues into
Q2 with the new Escape, Mustang and Lincoln Corsair hitting
dealers.
Production of F-150 Lightning and
Mustang Mach-E continues to scale to targeted annual run rates of
150,000 units and 210,000 units, respectively, by year’s end.
Lightning order banks re-opened
for reservation holders as the Rouge Electric Vehicle Center
returned to full production.
Ford’s electric vehicles continue
to attract new customers with a conquest rate over 60 percent.
Sales of the all-new Super Duty
began at the end of the first quarter and will continue to expand
into Q2.
The USPS selected Ford to
electrify the nation’s largest federal fleet, purchasing 9,250
E-Transit vans.
Ford Pro dealers opened its first
elite commercial vehicle facility for parts and service.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in
Dearborn, Michigan, committed to helping build a better world,
where every person is free to move and pursue their dreams. The
company’s Ford+ plan for growth and value creation combines
existing strengths, new capabilities and always-on relationships
with customers to enrich experiences for customers and deepen their
loyalty. Ford develops and delivers innovative, must-have Ford
trucks, sport utility vehicles, commercial vans and cars and
Lincoln luxury vehicles, along with connected services. The company
does that through three customer-centered business segments: Ford
Blue, engineering iconic gas-powered and hybrid vehicles; Ford
Model e, inventing breakthrough EVs along with embedded software
that defines always-on digital experiences for all customers; and
Ford Pro, helping commercial customers transform and expand their
businesses with vehicles and services tailored to their needs.
Additionally, Ford is pursuing mobility solutions through Ford
Next, and provides financial services through Ford Motor Credit
Company. Ford employs about 173,000 people worldwide. More
information about the company and its products and services is
available at corporate.ford.com.
*U.S. sales volume reflects transactions with (i) retail and
fleet customers (as reported by dealers), (ii) government and (iii)
Ford management. Average transaction pricing based on J.D. Power
and Associates PIN data.
FORD MOTOR COMPANY FIRST QUARTER 2023 U.S.
SALES
First
Quarter
%
Year-to-Date
%
2023
2022
Change
2023
2022
Change
POWERTRAIN Electric Vehicles
10,866
7,706
41.0
10,866
7,706
41.0
Hybrid Vehicles
27,064
28,219
-4.1
27,064
28,219
-4.1
Internal Combustion
437,976
396,207
10.5
437,976
396,207
10.5
Total vehicles
475,906
432,132
10.1
475,906
432,132
10.1
SALES BY TYPE SUVs
207,142
205,798
0.7
207,142
205,798
0.7
Trucks
254,023
212,312
19.6
254,023
212,312
19.6
Cars
14,741
14,022
5.1
14,741
14,022
5.1
Total vehicles
475,906
432,132
10.1
475,906
432,132
10.1
FORD BRAND EcoSport
1,649
8,426
-80.4
1,649
8,426
-80.4
Bronco Sport
29,871
29,089
2.7
29,871
29,089
2.7
Escape
21,149
39,962
-47.1
21,149
39,962
-47.1
Bronco
32,430
23,573
37.6
32,430
23,573
37.6
Mustang Mach-E
5,407
6,734
-19.7
5,407
6,734
-19.7
Edge
20,282
26,412
-23.2
20,282
26,412
-23.2
Explorer
58,061
42,736
35.9
58,061
42,736
35.9
Expedition
19,359
9,718
99.2
19,359
9,718
99.2
Ford SUVs
188,208
186,650
0.8
188,208
186,650
0.8
F-Series
170,377
140,701
21.1
170,377
140,701
21.1
Memo: F-150 Lightning (electric)
4,291
254
1589.4
4,291
254
1,589.4
Ranger
11,500
17,639
-34.8
11,500
17,639
-34.8
Maverick
21,478
19,245
11.6
21,478
19,245
11.6
E-Series
10,785
7,201
49.8
10,785
7,201
49.8
Transit
32,015
17,211
86.0
32,015
17,211
86.0
Memo: E-Transit
1,168
718
62.7
1,168
718
62.7
Transit Connect
3,823
7,357
-48.0
3,823
7,357
-48.0
Heavy Trucks
4,045
2,958
36.7
4,045
2,958
36.7
Ford Trucks
254,023
212,312
19.6
254,023
212,312
19.6
GT
30
36
-16.7
30
36
-16.7
Mustang
14,711
13,986
5.2
14,711
13,986
5.2
Ford Cars
14,741
14,022
5.1
14,741
14,022
5.1
Ford Brand
456,972
412,984
10.7
456,972
412,984
10.7
LINCOLN BRAND Corsair
4,023
6,944
-42.1
4,023
6,944
-42.1
Nautilus
5,505
5,089
8.2
5,505
5,089
8.2
Aviator
5,236
4,967
5.4
5,236
4,967
5.4
Navigator
4,170
2,148
94.1
4,170
2,148
94.1
Lincoln SUVs
18,934
19,148
-1.1
18,934
19,148
-1.1
Lincoln Brand
18,934
19,148
-1.1
18,934
19,148
-1.1
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Said Deep, sdeep@ford.com, 313-594-0592
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