New FICO Survey: Consumers Will Switch Banks If Fraud Prevention Expectations Are Not Met
November 13 2024 - 8:00AM
Business Wire
Global survey shows that real-time-payments
(RTP) usage and scams are growing both in frequency and value of
loss worldwide
FICO (NYSE: FICO)
Highlights:
- A new global FICO survey finds that more consumers reported
that their family and friends have been victims of real-time
payment scams in 2024 (56%) versus 2023 (51%).
- 50% of consumers call for their banks to “have better fraud
detection systems” as the top action needed to protect them from
scams.
- 65% of consumers across the globe say that banks should be
required to reimburse scams victims for their losses.
Global analytics software leader, FICO, released new research
regarding consumers’ increased use of real-time-payments (RTP),
leading to higher reported scams threats and an increase in losses.
2024 marks the second annual Global Scams Impact Survey, showcasing
findings and trends from tens of thousands of consumers across the
globe, including 1,000 from the United States. The responses,
trends, and additional analysis of these datasets are provided in
the report.
Overall, consumers around the globe report that with the
increase of scams, they have higher expectations for fraud
prevention at banks. Banks need to remain competitive in fighting
fraud and providing consumers with excellent customer
experiences.
“Consumers are asking for banks to do a better job at
identifying scams,” said Debbie Cobb, vice president of fraud
product management at FICO. “Banks need to prioritize guarding
their customers from scams with fraud detection technology that can
keep up with the ever-changing landscape, as well as offering
educational resources on how consumers can best protect themselves.
The survey found that although most consumers globally (59%) say
their banks provide enough education on scams, 36% of consumers in
the USA and Canada believe their banks do not provide enough.”
Consumers have higher expectations for fraud prevention at
banks
The survey shows that more consumers globally in 2024 reported
that their family and friends have been victims of RTP scams than
in 2023. 56% of consumers (globally) now say their friends or
family members have been scammed, versus 51% in 2023 – an alarming
5% increase. Across the world, North American countries reported
47% of family and friends being scammed, Latin America countries
reported significantly higher at 69%, European countries reported
at 48%, and Asia-Pacific countries reported 56%.
The survey finds that globally, 73% of consumers would feel
positive about their banks if they intervened to stop RTP
transactions that had been detected and identified as scams,
leading to increased customer retention and loyalty. Half of
consumers globally (50%) ranked “have better fraud detection
systems” as the top action their banks could take to protect them
from scams.
Consumers want banks to reimburse scams losses
Consumers will take a series of actions that are costly to banks
when they experience scams. Customer churn is one of the most
significant risks, as 13% of consumers globally say they could
change banks if unhappy with how their bank manages the experience
around scams.
Reimbursement liability is another significant consideration, as
65% of consumers globally say that banks should be required to
reimburse scams victims for their losses always (34%) or most of
the time (31%). In contrast, 47% of Asia-Pacific consumers report
lower percentages asking for banks to reimburse for scam losses
always (24%) or most of the time (23%).
For banks, transactional monitoring models with built-in scam
and fraud scores can help prevent fraud impacts. As consumers
continue to embrace RTP, it is essential for banks to give
consumers the best experience with the least potential impact from
fraud. For more details and insights regarding the survey
results:
- Download the Global Scams Impact Survey Whitepaper
- For USA findings specifically, download the 2024 Scams
Impact Survey: USA eBook
For more information on FICO fraud solutions, visit
https://www.fico.com/en/solutions/fraud-protection-and-compliance.
About FICO
FICO (NYSE: FICO) powers decisions that help people and
businesses around the world prosper. Founded in 1956, the company
is a pioneer in the use of predictive analytics and data science to
improve operational decisions. FICO holds more than 200 US and
foreign patents on technologies that increase profitability,
customer satisfaction and growth for businesses in financial
services, insurance, telecommunications, health care, retail and
many other industries. Using FICO solutions, businesses in more
than 80 countries do everything from protecting four billion
payment cards from fraud, to improving financial inclusion, to
increasing supply chain resiliency. The FICO® Score, used by 90% of
top US lenders, is the standard measure of consumer credit risk in
the US and has been made available in over 40 other countries,
improving risk management, credit access and transparency.
Learn more at https://www.fico.com/en.
Join the conversation at https://x.com/FICO_corp &
https://www.fico.com/blogs/
For FICO news and media resources, visit
https://www.fico.com/en/newsroom.
FICO is a registered trademark of Fair Isaac Corporation in the
U.S. and other countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20241113954768/en/
Julie Huang press@fico.com
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