Software update delivers extended
notifications, clock faces and Reminders to Move to Blaze; Fitbit,
PUBLIC SCHOOL, Simply Vera Vera Wang and Tory Burch unveil new
accessory options, including Special Edition Gold Series
Fitbit (NYSE:FIT), the leader in the connected health and
fitness market, today announced new software features to Fitbit
Blaze™, including extended smartphone notifications, Reminders to
Move and new clock faces that provide an even smarter, more
motivating and more personalized fitness experience. Fitbit also
unveiled new, stylish designs, including a Special Edition Gold
series plus other premium textures and finishes, for its
top-selling Fitbit Alta™ and Fitbit Blaze devices, and accessory
options from leading fashion brands PUBLIC SCHOOL, Simply Vera Vera
Wang for Kohl’s and Tory Burch.
Since the devices launched earlier this year, Alta and Blaze
have risen to be top-selling products in their categories according
to NPD Group. For the second quarter of 2016, Blaze was the #1
selling fitness watch in the U.S., while Alta was the #2 selling
fitness tracker and wearable in the U.S., after Fitbit Charge HR™1.
In addition, Alta and Blaze have achieved strong rankings and have
a 4-star or better rating on Amazon in the U.S.2
“Creating Fitbit products consumers love and find indispensable
is as much about advancing the innovative features and performance
of the product as it is about designing how well it fits into
wardrobes, lifestyles and moods,” said Tim Rosa, VP of Global
Marketing. “The latest software update to Blaze provides consumers
with more motivating features, plus added personalization so they
can stay connected with smart features that matter most to them.
Combined with our new premium designs for both Alta and Blaze, we
are continuing to build on the popularity of our products with more
style choices and features that provide more usefulness than ever
before so that consumers can wear them day and night.”
The Smart Fitness Watch Gets Smarter, More Motivating
Fitbit is delivering new features in September to all Fitbit
Blaze users through a free software update that will enhance your
fitness experience by helping you stay more active, keep you more
connected to what matters most, and give you new ways to
personalize your tracker.
- Reminders to
Move help you stay active and reduce stationary time. Now
available on display with real-time progress tracking, the friendly
messages and vibrational prompts can be personalized to your
schedule to help motivate you to meet a mini-step goal of 250 steps
each hour (approximately 2-3 minutes of walking), and will
congratulate you when you achieve the goal.
- Extended Smart
Notifications help you stay connected to what matters most
to you. Now, notifications from your smartphone can be delivered to
your device with an on-screen message and a vibrating alert,
including notifications from apps like Facebook, Gmail, Instagram,
Skype, Slack, Snapchat, WeChat, WhatsApp and more; plus, you have
the option to customize which notifications you receive.
- New Clock
Faces give you more ways to change the look of your tracker
with five new clock faces, bringing the total to nine that you can
choose from to further personalize your Blaze.
Special Edition Gold Series – More Versatility to Fit Your
Style
Fitbit is expanding its Fitbit Alta and Fitbit Blaze product
lines with its highly-anticipated Special Edition Gold Series,
featuring luxury 22-karat gold-plated materials for an elevated,
elegant look. New premium leather bands and contemporary leisure
nylon bands will also be available for Fitbit Blaze.
- Alta Special
Edition Gold Series ($149.95) – features a hand-polished
shiny tracker available with a black or pink classic fitness band.
Then, transform your tracker into statement jewelry with the new
Alta Luxe Metal Bangle in shiny gold-plated
stainless steel ($129.95).
- Alta Luxe Metal
Bangle in hand-polished silver stainless steel ($99.95) is
also available to pair with your silver Alta tracker, creating a
chic piece of jewelry.
- Blaze Special
Edition Gold Series ($229.95) – includes a premium gold
satin-finished stainless steel frame with a slim pink tapered
fitness band for those seeking a thinner profile. Or, pair any
Blaze device with just the individual gold
frame and tapered, slim black or pink accessory fitness band
($99.95).
- Additional Blaze accessories include a
new slim, premium camel leather band
with a silver stainless steel frame ($99.95), as well as a
new leisure collection of nylon bands in
khaki and olive ($39.95, frame not included).
New Designer Collection Accessories
Fitbit continues to embrace strategic partnerships with leading
fashion designers and brands that allow you to express your
personal style while leading a healthy and active life – without
having to choose between your fitness and your style:
- Debuted at New York Fashion Week in
February, the PUBLIC SCHOOL for Fitbit collection blends
aspirational runway fashion with edgy, urban street-style in
approachable luxury pieces. Accessories for Fitbit Alta include:
- Axis Accessory Band ($295): A
hand-polished, stainless steel tapered link watchband inspired by
speed, power and motion offers an untraditional take on a classic
timepiece.
- Type III Paracord Bracelet ($175):
Braided, black nylon bracelet features custom gunmetal hardware for
a military-inspired accessory blending athletic and rugged
aesthetics.
- WNL Print Band ($39.95): A sleek
monotone black band embossed with PUBLIC SCHOOL’s inspirational
brand mantra “When Nobody’s Looking” to keep motivation one look
away.
- Quill Print Band ($39.95): Featuring
PUBLIC SCHOOL’s iconic feather print in olive for a bold, yet
low-key look perfect for a workout or a night out.
- The highly-anticipated PUBLIC SCHOOL
premium designs will be available in October
for pre-order at Fitbit.com and in November at select retailers,
with printed bands available in 2017.
- New to the Fitbit line-up, the Simply
Vera Vera Wang for Fitbit Alta collection is inspired by Vera
Wang’s signature design philosophy to create classic everyday
accessories balancing modern design with sophisticated elegance.
Available in October exclusively at
Kohl’s stores nationwide and
Kohls.com, the collection includes:
- Simply Vera Vera Wang for Fitbit Alta
Metal Bracelet ($79.99): Silver-tone metal links with a fold-over
clasp offers a casual, classic chain link style bracelet option for
versatile wear.
- Simply Vera Vera Wang for Fitbit Alta
Double Wrap Leather Bracelet ($79.99): Featuring smooth, black or
navy genuine leather with silver stone pyramid flanking the tracker
and a buckle closure, this style is lightweight for everyday
wear.
- Simply Vera Vera Wang for Fitbit Alta
Double Wrap Leather & Metal Bracelet ($79.99): Incorporating
silver-tone metal links and smooth, black or navy genuine leather
with a buckle closure, this double wrap bracelet is both feminine
and edgy.
- In 2017, Tory Burch and Fitbit will
build on the success of their partnership with unique new styles.
Reflecting the elegant and classic sensibility that is signature to
Tory Burch, the versatile pieces will transform Fitbit Alta into a
super-chic accessory for work or weekend, day or evening. Since
revolutionizing the wearables market with the Fitbit Flex
collection in 2014, the Tory Burch for Fitbit collection has
received a tremendous response for its striking balance of fitness
and fashion.
Availability
Fitbit Alta and Blaze Special Edition Gold Series and other
accessories noted above from Fitbit are available for pre-order
presale today on Fitbit.com and tomorrow at major North
American retailers online, such as Amazon, Best Buy,
Bloomingdale’s, Nordstrom and Target. The Special Edition Gold
Series will be available globally at major retailers in September,
with Fitbit Alta bangles in silver and gold available in October
and November, respectively.
Fitbit also announced two new wearables today, Fitbit Charge 2™
and Fitbit Flex 2™, as well as Fitbit Adventures – an immersive new
Challenge feature within the Fitbit® app available across the full
Fitbit platform of products; see details at www.fitbit.com/press.
For more information on Fitbit products and services, please visit
www.fitbit.com.
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness
category, Fitbit designs products and experiences that
track everyday health and fitness. Fitbit’s diverse line of
award-winning products
includes Fitbit Surge®, Fitbit Blaze™, Fitbit
Charge 2™, Fitbit Charge HR™, Alta™, Fitbit
Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and
Fitbit Zip® activity trackers, as well as
the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in 54,000 retail stores and in 64 countries around the
globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software, and services to
deliver innovative solutions for corporate wellness, weight
management, insurance and clinical research.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the US and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us
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share your Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding Fitbit’s
partnerships with PUBLIC SCHOOL, Simply Vera Vera Wang and Tory
Burch and the future retail availability of designer collection
accessories. These forward-looking statements are only predictions
and may differ materially from actual results due to a variety of
factors, including the effects of the highly competitive market in
which we operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; and other factors discussed under the heading “Risk
Factors” in our most recent report on Form 10-Q filed with
the Securities and Exchange Commission. All forward-looking
statements contained herein are based on information available to
us as of the date hereof and we do not assume any obligation to
update these statements as a result of new information or future
events.
1 The NPD Group, Retail Tracking Service, Apr–Jun 2016, Digital
Fitness Devices, Wearable Device Type: Watch, Units & The NPD
Group, Retail Tracking Service, Apr–Jun 2016, Digital Fitness
Devices, Smart Watches, Units.
2 Amazon.com, August 15, 2016
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version on businesswire.com: http://www.businesswire.com/news/home/20160829005341/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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