New Sleep Stages, Sleep Insights and Fitbit
Community available this week in the free Fitbit app
Fitbit (NYSE: FIT), the leader in the connected health and
fitness market, announced the availability of Fitbit Alta HR™
starting today at major retailers across the globe. The world’s
slimmest fitness wristband with continuous heart rate tracking,
Fitbit Alta HR combines the benefits of PurePulse® technology with
automatic exercise recognition, sleep tracking, battery life of up
to seven days, and smart notifications in a slim, versatile design
that fits your personal style. Fitbit’s new software features:
Sleep Stages, Sleep Insights and the Community tab including Feed,
will all be available starting this week in the free Fitbit app
across Android, iOS and Windows devices.
Reach Your Goals in Style with Fitbit Alta HR
Building on the popular Fitbit Alta™, Alta HR provides you with
new health and fitness capabilities that are powered by PurePulse
continuous, wrist-based heart rate tracking, such as better
measuring calorie burn, seeing real-time heart rate zones, viewing
resting heart rate trends, and access to more advanced sleep
tracking and insights. These advancements will help you:
- Stay on
track toward your health and weight goals by exercising at
the right intensity and tracking calories in vs. calories burned
each day.
- Make more
informed decisions about your health by seeing how
consistent exercise can improve your resting heart rate over time.1
A decrease in resting heart rate is a key indicator of
cardiovascular health; changes up or down may indicate illness or
other issues.2
- Better understand
your sleep quality by gaining insight into time spent in
light, deep and REM sleep as well as how different activities and
habits affect your sleep patterns; receive personalized insights on
how to improve your sleep for better overall health.
Fitbit Alta HR is available today for $149.953 with a Classic
band in black, blue gray, coral or fuchsia. Classic accessory
bands, Luxe premium leather accessories, Luxe metal bracelet and
Special Edition trackers are available for $29.95, $59.95, $99.95
and $179.95, respectively.4 Designer collections are also available
from PUBLIC SCHOOL, Simply Vera Vera Wang and coming soon from Tory
Burch.5
Guidance & Motivation through the Fitbit App to Support
You on Your Health Journey
Fitbit’s new software features provide users with the guidance
and coaching needed to reach their health and fitness goals:
- Sleep Stages is
now available on Fitbit Alta HR, as well as Fitbit Blaze
devices (English only) via the Fitbit app on
Android, iOS and Windows and on Fitbit.com, and is coming soon
to Fitbit Charge 2. Powered by PurePulse, Sleep Stages uses
accelerometer data and heart rate variability (the changes in time
between beats), plus Fitbit’s proven algorithms to more accurately
estimate how long you spend in light, deep and REM sleep stages, as
well as time awake, each night to help you better understand your
sleep quality.
- Sleep Insights is
now available via the Fitbit app with all Fitbit devices that track
sleep.6 Sleep Insights provide actionable guidance and
coaching to help you improve the quality of your sleep and, in
turn, your overall health. As you continue to track your sleep, the
insights will become more personalized to you, your sleep patterns
and your activities.
- Fitbit Community will be available this week to Fitbit app users in the
U.S. on Android, iOS and Windows devices. Community is a new
social feature that includes Feed, Friends and Groups, that offers
more engaging ways to connect with friends, family and groups of
like-minded people for support and inspiration as you progress
along your path to better health and fitness.
- Cardio Fitness Level and Relax guided
breathing are both now available on Fitbit
Blaze. Cardio Fitness Level provides a snapshot of your
cardiovascular fitness based on your estimated VO2 Max, while Relax
guided breathing offers two- and five-minute sessions that are
personalized to your breathing rate so you can gain the benefits of
a guided breathing practice.
Switch Up Your Style with New Sport Bands for Fitbit Charge
2
Bringing a new look to Fitbit Charge 2™, the #1 fitness tracker
in the U.S.,7 Fitbit is also releasing new Sport Band accessories in cobalt, coral and black, available
today for $29.95.8 Featuring a sporty and stylish look, the smooth,
water-resistant bands offer the perfect accessory for any type of
workout. The bands have a breathable, perforated design that was
tested and approved by Fitbit Ambassadors, including
ultra-marathoner Dean Karnazes, cycling legend Jens Voigt and
professional runners Ryan & Sara Hall.
Global Retail Availability
Alta HR and accompanying accessory bands,
as well as Charge 2 Sports Bands can be purchased today at
Fitbit.com and in major North American retailers, such as
Amazon.com, Best Buy, Dick’s Sporting Goods, Kohl’s, Macy’s,
Nordstrom, Target, REI and Verizon. The products are also available
starting today at select global retail partners across Asia
Pacific, Europe and Latin America.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness
category, Fitbit designs products and experiences that
track everyday health and fitness. Fitbit’s diverse line of
award-winning products
includes Fitbit Surge®, Fitbit Blaze™, Fitbit
Charge 2™, Alta HR™, Alta™, Fitbit Flex 2™, Fitbit One®
and Fitbit Zip® activity trackers, as well as
the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in 54,000 retail stores and in 65 countries around the
globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software and services to
deliver innovative solutions for corporate wellness, weight
management, insurance and clinical research. Fitstar by Fitbit
offers a digital health and fitness platform that helps and
inspires users to get fit anytime, anywhere, and has a footprint of
over 8.3 million downloads across the Fitstar Personal Trainer and
Fitstar Yoga apps, with availability in 155 countries.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
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share your Fitbit experience.
1 To view resting heart rate on-device, you can customize the
display settings in the Fitbit app.
2 American Heart Association,
http://www.heart.org/HEARTORG/Conditions/More/MyHeartandStrokeNews/All-About-Heart-Rate-Pulse_UCM_438850_Article.jsp#.WHakSLYrJBx
and The Canadian Journal of Cardiology,
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2787005/.
3 Prices listed are on Fitbit.com, pricing at retailers may
vary.
4 Tracker sold separately.
5 Loose-fitting accessories may cause variations in your
activity and heart rate stats.
6 Sleep Insights works with Fitbit One, Fitbit Flex, Fitbit Flex
2, Fitbit Alta, Fitbit Charge, Fitbit Alta HR, Fitbit Charge HR,
Fitbit Charge 2, Fitbit Blaze and Fitbit Surge.
7 The NPD Group, Inc., U.S. Retail Tracking Service, Health
& Fitness Trackers, Smart Watches, September – October 2016,
Based on units and dollars.
8 Tracker sold separately.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170327005349/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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