Fitbit Charge 3 delivers a premium swimproof
design, our most advanced health and fitness features, and is our
smartest tracker yet – all with up to 7 days of battery lifei
Fitbit announces Sleep Score beta to help users
better understand sleep quality; adds relative SpO2 sensor on
Charge 3 for potential to track sleep disturbances that could
indicate health issues like sleep apnea
Fitbit (NYSE: FIT), the leading global wearables brand, today
announced Fitbit Charge 3™, the latest evolution of its
best-selling Charge family of devices.ii Charge 3 features an
elevated, premium swimproof design with a touchscreen display, 15+
goal-based exercise modes, essential smart features to stay
connected to what matters most, up to 7 days of battery life, and
Fitbit’s most advanced sensor and algorithm technology in a
tracker. Charge 3 is available for presale today at Fitbit.com for
$149.95 USD, with global retail availability starting October
2018.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180820005301/en/
Fitbit launches Charge 3, the number one
fitness tracker, now better than ever with advanced health and
fitness features, premium, swimproof design and smart
functionality, shown here with a range of new accessory bands for
endless style options. (Photo: Fitbit)
Fitbit’s Charge family of products is the most popular of
Fitbit’s lineup, with 35 million devices sold to date. According to
Fitbit research, of adult consumers who considered buying a
wearable in the last year, 42% wanted a tracker versus 36% who
wanted a smartwatch – due to the slimmer design, easy-to-use
features, streamlined experience and price point.iii Further, IDC
estimates shipments of fitness trackers will continue to comprise a
significant portion of the overall wearables category for the next
several years.iv Trackers also make up the majority of wearable
sales in major global markets like Australia, Great Britain, Japan,
Singapore and Spain.v
“With Charge 3, we are building on the success of our
best-selling Charge franchise and delivering our most innovative
tracker, offering an extremely slim, comfortable and premium
design, along with the advanced health and fitness features our
users want. Charge 3 gives existing users a compelling reason to
upgrade, while also allowing us to reach new users who want a
sleeker, more affordable wearable in a tracker form factor,” said
James Park, co-founder and CEO of Fitbit. “Our commitment to
consumer choice and ability to meet the demand of millions of users
by offering a range of products, from trackers to smartwatches,
will enable us to expand our share of the overall wearables
market.”
Premium design, intelligently crafted
Charge 3 is crafted from premium, lightweight materials,
including an aerospace grade aluminum case and Corning® Gorilla®
Glass 3 display for a slimmer, modern silhouette, increased
durability and more comfortable fit for men and women. It features
a crisp, touchscreen OLED display that is nearly 40 percent larger
and brighter than its predecessor, offering a more intuitive
experience with easy access to your most important information.
Fitbit Charge 3 is the first wearable with an inductive button,
which includes new patent-pending technology that provides a
streamlined, swimproof design, increased space in the device to add
more sensors plus a larger battery with up to 7 days of use, and
more effortless interaction while maintaining the performance
expected from our most advanced fitness tracker.
To complement the elevated hardware, the interactive software
experience was redesigned to more deeply engage and motivate users
to reach their goals each day. The high-resolution touchscreen
display brilliantly showcases crisp, grayscale graphics with new
playful animations and expressive graphics which surprise and
delight, creating fun moments to help you celebrate milestones and
stay focused on hitting your next goal.
Superior health & fitness experience
Charge 3 also delivers the most advanced health and fitness
features found on a Fitbit tracker to date. With more than nine
trillion minutes of heart rate data tracked,vi Fitbit has enhanced
its 24/7 PurePulse® heart rate technology for even greater accuracy
during exercise compared to Charge 2, and provides a better measure
of calorie burn and resting heart rate to optimize workouts and
help uncover health trends.vii The addition of a relative SpO2
sensor – a first for a Fitbit tracker – allows for the potential to
estimate changes in blood oxygen levels and help track new health
indicators, like sleep apnea.
Additional health and fitness features include:
- Goal-based
exercise modes: Choose from 15+ exercise modes like bike,
swim, run, weights and yoga; set a goal for calories burned,
distance or duration, and see real-time stats, progress and
celebrations on device when you reach your goal.
- Water resistant
to 50M: Wear in the shower, rain, pool or ocean. See
real-time duration on your wrist with Swim Mode, or use SmartTrack®
automatic exercise recognition to see laps and pace in the Fitbit®
app post-swim.
- Go the
distance: Stay motivated with Connected GPS from your phone
for real-time pace and distance on device, plus Run Detect with
auto pause and auto stop (coming soon).
- Female health
tracking: Gain a deeper understanding of your menstrual
cycle by using the Fitbit app to log your period and ovulation
(coming soon), record symptoms and compare cycle trends over time.
With all your health and fitness stats in one place, you can better
manage your health; easily see where you are in your cycle in the
on-device dashboard.
- Information at a
glance: Easily navigate the new personalized, on-device
dashboard to see daily activity stats and health metrics like
female health tracking; hydration, sleep and weight (coming
soon).
- Personalized
insights: Know yourself to improve your health with new
dynamic insights about your activity, heart rate, nutrition and
sleep to help you reach your goals with positive reinforcement and
tips to course correct when needed (coming soon in the Fitbit
app).
- Social
motivation: Connect to one of the largest health and fitness
social networks in the world, with more than 25 million active
users for added motivation to reach your goals when you engage with
friends, family and others through Feed, Groups and Challenges in
the Fitbit app.viii
- 24/7 guidance and
motivation: Stay on top of all your daily activity and get a
more complete picture of your overall health with features like
automatic exercise recognition, Reminders to Move, Relax guided
breathing, sleep tracking with Sleep Stages and Sleep Insights, and
more.
Advancements in Sleep Tracking & Analysis
Fitbit helps millions of users better understand their sleep
patterns and the lifestyle habits than can impact them. Fitbit was
the first wearable brand to offer sleep tracking and has built one
of the largest databases of sleep over the past nine years with
more than 7.5 billion nights tracked.ix Fitbit also introduced
Sleep Stages and Sleep Insights based on heart rate variability to
give you an even more in-depth understanding of sleep quality.
"Fitbit continues to harness its data to give users actionable
insights into their health and wellness. For example, we've found
that 1 in 4 people get significantly more sleep on weekends than
weekdays, which implies they are trying to make up for reduced
sleep during the week.x We can deliver insights to these users
through the Fitbit app to make them aware of how this behavior
affects their well-being and suggest how to set up a sleep
schedule,” said Shelten Yuen, VP of Research at Fitbit. “In the
future, we hope to provide more guidance to our users to reduce the
risk of disease so they can become the healthiest versions of
themselves.”
Fitbit continues to make advancements in sleep and is announcing
a new Sleep Score beta from Fitbit Labs that will be available to
Fitbit users later this year. Using key metrics tracked by any
Fitbit device with advanced 24/7 PurePulse heart rate tracking,
Sleep Score will provide a nightly score to help give you a more
complete picture of your overall sleep quality and what factors
affect it.
In addition, for devices with a relative SpO2 sensor, including
Charge 3, Fitbit Ionic™ and Fitbit Versa™, Fitbit will test the
tracking of breathing disruptions, which can be indicators of
health issues such as allergies, asthma or sleep apnea.
“With the Fitbit Labs Sleep Score beta, we’re pioneering an
intuitive way for people to understand their sleep. It’s an example
of how we are continually evolving the health experience for our
users,” Yuen added.
Separately, Fitbit will continue to develop and clinically
validate FDA regulated software as a medical device for various
health conditions including sleep apnea and atrial fibrillation.
Fitbit is one of nine companies in the FDA’s digital health
software precertification pilot program, which is designed to
streamline the approval process for software as a medical
device.
Stay connected with the right mix of smart features
Along with its advanced health and fitness features, Charge 3 is
Fitbit’s smartest tracker yet, offering the best smart features to
stay connected to what matters most without overwhelming you with
technology or distractions you don’t want or need.
- Expanded smart
features: Easily customize and view call, calendar, text and
smartphone app notifications (like Facebook and Uber),xi plus
accept or reject calls and respond on the go with pre-populated or
custom quick replies for Android users (coming soon).xii
- Essential
apps: Make the most of your day with top-requested
convenient apps like Alarms, Timer and Weather; plus Calendar and
Fitbit Leaderboard coming soon with future updates.
- Popular brand
apps: A select number of popular brand apps will be added on
device in the future, similar to those offered on Ionic and
Versa.
- Easy and secure
payments: Leave your wallet at home and use Charge 3 Special
Edition devices to make easy and secure payments with Fitbit Pay™
contactless payments; supported by more than 100 financial
institutions in 18 countries.
- Broad
compatibility: Compatible across most Android and iOS
devices, with Windows coming soon,xiii so you can choose the
wearable you want, regardless of your phone.xiv
Accessories, Pricing & Availability
Customize your Charge 3 day and night with a redesigned,
easier-than-ever band attach and a range of accessory options.
These feature premium materials like refined polygonal-textured and
stain-resistant classic bands, breathable perforated silicone
sports bands, fashionable woven bands and premium Horween
hand-crafted leather bands. Charge 3 Special Edition with NFC
features an exclusive, white silicone sports band with a graphite
aluminum case or lavender woven band with a rose gold aluminum
case, and offers two looks in one with the inclusion of an
additional black classic accessory band in-box.
Charge 3 is available for presale today on Fitbit.com and select
online retailers tomorrow for $149.95 USD in black with a graphite
aluminum case or blue gray with a rose gold aluminum case;
accessories range from $29.95-$49.95 USD. Coming soon, Fitbit
Charge 3 Special Edition with Fitbit Pay will be available for
$169.95 USD. Charge 3 will be available in stores in Americas and
EMEA beginning October 2018 and in Asia Pacific starting November
2018. (See Table 1 for international product pricing.) North
American retailers include Amazon, Best Buy, Kohl’s, Macy’s,
Target, Verizon and Walmart.
Additional details about Charge 3 can be found here.
Table 1:
Fitbit Charge
3
Fitbit Charge 3
Special Edition
Accessories
Australia
$229.95 AU
$269.95 AU $49.95-$69.96 AU Canada $199.95 CAD $219.95 CAD
$39.95-$64.95 CAD China RMB 1,228 RMB 1,398 RMB 298-398
Europe €149.95 €169.95 €29.95-€69.95 India
₹14999
₹15999 ₹2990-₹4490 Japan ¥19,980 ¥23,630 ¥2,970-¥3,650
New Zealand $269.95 NZ $299.95 NZ $49.95-$69.95 NZ
Singapore
S$238
S$268 S$39.90-S$69.90 United Kingdom £129.99 £149.99
£19.99-£59.99
About Fitbit
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables brand, Fitbit designs
products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative
and popular products include Fitbit Charge 3™, Fitbit Alta
HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®,
and Fitbit Zip® activity trackers, as well as
the Fitbit Ionic™ and Fitbit
Versa™ smartwatches, Fitbit Flyer™ wireless
headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit
products are carried in over 39,000 retail stores and in 86
countries around the globe. Powered by one of the world’s largest
social fitness networks and databases of health and fitness data,
the Fitbit platform delivers personalized experiences, insights and
guidance through leading software and interactive tools, including
the Fitbit and Fitbit Coach apps, and the Fitbit OS for
smartwatches. Fitbit Health Solutions develops health and wellness
solutions designed to help increase engagement, improve health
outcomes, and drive a positive return for employers, health plans
and health systems.
Fitbit and the Fitbit logo are trademarks or
registered trademarks of Fitbit, Inc. in the U.S. and
other countries. Additional Fitbit trademarks can be found
at www.fitbit.com/legal/trademark-list. Third-party trademarks
are the property of their respective owners.
Connect with us
on Facebook, Instagram or Twitter and
share your Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
retail availability of Charge 3; the availability of other product
features described in this release; potential for users to upgrade
to new product offerings; our future share of the wearables market;
future potential of the product features described in this release,
including, not limited to the relative SpO2 sensor and 24/7
PurePulse heart rate, to provide health insights; and future
development of FDA regulated software as a medical device. These
forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; and other factors discussed under the heading "Risk
Factors" in our most recent report on Form 10-Q filed with the
Securities and Exchange Commission. All forward-looking statements
contained herein are based on information available to us as of the
date hereof and we do not assume any obligation to update these
statements as a result of new information or future events.
i
Battery life varies with use and other factors. ii IDC estimates
and Fitbit shipments of Charge, Charge HR and Charge 2 Q2 ’17 Q1
‘18 in North America, UK and Germany. iii Fitbit Primary Research,
Brand Tracker (US), Q1 2018. iv IDC Forecast published June 2018;
Product Types Wrist, Watch & Modular. v GfK PoS Data, panel
market, sales units%, Jan.-June 2018 vi As of August 8, 2018 vii
Relative to Fitbit’s legacy trackers. viii Active users as of
December 31, 2017 ix As of August 8, 2018 x Based on aggregated and
anonymous data from millions of global Fitbit users, June 13-August
13, 2018. xi
Smartphone notifications when phone is
nearby, compatible with Android and iOS; Windows compatibility
coming soon.
xii
Accept/reject calls from your wrist and
accept on your phone; accept/reject calls and quick replies for
Android users coming soon.
xiii Windows device support coming Fall 2018. xiv
See list of compatible devices and minimum
operating requirements at www.Fitbit.com/devices.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180820005301/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
Fitbit (NYSE:FIT)
Historical Stock Chart
From Jun 2024 to Jul 2024
Fitbit (NYSE:FIT)
Historical Stock Chart
From Jul 2023 to Jul 2024