'Step Into Your Gift' highlights top styles
from Nike, adidas, New Balance, PUMA, UGG, and more
NEW
YORK, Nov. 13, 2024 /PRNewswire/ -- Foot Locker
(NYSE: FL) today unveiled its 2024 multi-brand holiday campaign,
Step Into Your Gift, just in time for the season of gifting.
Featuring a star-studded lineup, the campaign highlights NBA
athletes Anthony Edwards (adidas)
and LaMelo Ball (PUMA), Grammy-nominated artist Coi Leray (adidas), and leading style
influencers alongside Foot Locker's iconic Stripers. Each ad
celebrates the distinct style of these talents, elevating holiday
fashion and underscoring Foot Locker's role as the Heart of
Sneakers.
Grounded in consumer insights, Step Into Your Gift is
designed to spark joy and embody the energy of sneaker culture this
holiday season, helping customers shine bright and find the perfect
gifts with the help of Foot Locker's Stripers as gifting experts.
With exclusive releases and top styles for the entire family, Foot
Locker positions itself as the go-to destination for this season's
most coveted gifts. Featured styles include the Nike Zoom Vomero 5,
Jordan 4 RM, adidas Originals Samba
OG, adidas Anthony Edwards 1 Low,
New Balance 9060, PUMA MB.04, UGG Neumel Weather Hybrid, and
more.
"Choosing the perfect gift, whether for yourself or someone
special, is more than a holiday tradition – it's an opportunity to
create lasting memories," said Kim
Waldmann, Chief Customer Officer of Foot Locker, Inc.
"Informed by Gen Z consumer insights, Step Into Your Gift
brings an energetic, uplifting spirit that underscores Foot
Locker's commitment to putting our customers at the heart of
everything we do. We're taking the pressure off and reinvigorating
the magic of gifting with a campaign that evokes nostalgia and
celebrates the unique gifts we each possess."
The campaign's ads will debut throughout the holiday season,
highlighting each talent's signature style. Brand ambassador
Coi Leray brings her bold signature
looks to a Foot Locker store and continues to represent the
crossover between sneakers, music and culture, while NBA stars
Anthony Edwards and LaMelo Ball
sport performance basketball kicks on and off the court, blending
sport with style. Foot Locker's collaboration with Nike also
continues with an exclusive ad featuring Ja
Morant and the JA 2, which debuted earlier this season and
will continue to air on NBA broadcasts throughout the holiday
period. These partnerships reflect Foot Locker's deep commitment to
sneaker and basketball culture, celebrating the powerful connection
between both.
This 360-degree campaign is designed to engage consumers across
paid media, social channels (Instagram, Facebook, and TikTok),
e-commerce, digital out of home advertising, and in-store displays,
along with community activations in key markets. Ad spots
include:
- Step into style with Coi Leray and adidas [LINK]
- Drop holiday heat with Anthony
Edwards and adidas [LINK]
- Dream up the ultimate gift with LaMelo Ball and PUMA
[LINK]
- Discover gifts for everyone on your list with
influencers Junebug @juneelite, Kayce
Kirihara @InfamousKayce and Brooke
Preston @bmpresto [LINK]
Foot Locker remains the ultimate destination for all things
sneakers, offering the latest releases and top styles for the
entire family. Key brands to shop this season include Nike,
Jordan Brand, adidas, New Balance,
On, HOKA, PUMA, Under Armour, UGG, Timberland, Converse, Asics,
Brooks, and more – best sellers and top styles can be found
here.
For campaign updates, follow Foot Locker on social media
@footlocker and @footlockercanada. For more information on
Foot Locker's latest initiatives,
visit www.footlocker-inc.com.
Foot Locker Media Relations
Dana Yacyk, Senior Director, PR
& Communications
mediarelations@footlocker.com
Foot Locker Investor
Relations
Kate Fitzsimons, Senior Director,
Investor Relations
ir@footlocker.com
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a
leading footwear and apparel retailer that unlocks the "inner
sneakerhead" in all of us. With approximately 2,500 retail stores
in 26 countries across North
America, Europe, Asia, Australia, and New
Zealand, and a licensed store presence in the Middle
East and Asia, Foot Locker has a strong history of
sneaker authority that sparks discovery and ignites the power of
sneaker culture through its portfolio of brands, including Foot
Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
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SOURCE Foot Locker, Inc.
