FLE Fleetwood Enterprises

Fleetwood RV Announces Licensing Agreement With NASCAR NASCAR-Licensed Fleetwood RV Products Will Launch in Fall 2004 RIVERSIDE, Calif., Aug. 21 /PRNewswire/ -- Fleetwood RV, one of the nation's leading manufacturers of recreational vehicles, announced today a new license agreement with the National Association for Stock Car Auto Racing (NASCAR), that allows Fleetwood to develop custom-designed NASCAR-licensed RV products. "The heart of Fleetwood's long term strategy is to develop partnerships that continue to bring innovative RV products to our customers," said Chris Braun, Senior Vice President of Fleetwood RV. "Our relationship with NASCAR is a natural fit. NASCAR fans truly embody the RV lifestyle, and we are looking forward to introducing our new product packages to these passionate fans. Ultimately, our goal is to help NASCAR fans have the most enjoyable racetrack experience possible." "While 'RVing' has become increasingly more popular nationwide, it has always been part of the NASCAR fan experience," said Mark Dyer, Vice President of Licensing and Consumer Products for NASCAR. "Additionally, recreational vehicles are seen all over the country, and NASCAR holds races in all corners of the US." NASCAR fans are known to be strong outdoor enthusiasts. Compared to non-fans, they are more likely to visit campgrounds and travel by recreational vehicles, participate in outdoor activities, and own multiple types of outdoor gear, according to the Simmons National Consumer Survey. When NASCAR fans stay at a private or public campground, they are twice as likely to travel by recreational vehicle, according to the Simmons research. Fleetwood RV will unveil all of its new NASCAR-licensed products during the October 16, 2004, race weekend at Lowe's Motor Speedway in Concord, NC, as well as the California RV Show in Pomona, CA October 15 - 24, 2004. About Fleetwood Enterprises Fleetwood RV is a division of Fleetwood Enterprises, Inc. (NYSE:FLE), one of the nation's leading manufacturers of recreational vehicles and a leading producer and retailer of manufactured housing. Fleetwood's recreational vehicle line includes motor homes, travel trailers, fifth wheels, truck campers and folding trailers. Fleetwood RV products are distributed through a nationwide network of more than 1,200 dealers. For more information on Fleetwood Enterprises, visit our website at http://www.fleetwood.com/ or call 1-800-322-8216. Media Contact: Amy Coleman (909)351-3607 Heather Everett (650) 286-7316 DATASOURCE: Fleetwood RV CONTACT: Amy Coleman, +1-909-351-3607, or Heather Everett, +1-650-286-7316, , both for Fleetwood RV Web site: http://www.fleetwood.com/

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