THOMASVILLE, Ga., Aug. 22,
2024 /PRNewswire/ -- Nature's Own, America's No.
1 selling bread brand*, today announced a multi-year partnership
with the Dallas Cowboys, naming the brand a Proud Partner of the
Dallas Cowboys.
"As America's leading bread brand, we are honored to forge a
partnership with the iconic Dallas Cowboys," said Tyler Cannada, brand manager for Nature's Own.
"We look forward to collaborating with one of the world's most
esteemed sports franchises to create authentic and unforgettable
experiences for fans."
Kicking off the partnership's first year, Nature's Own will host
a VIP tailgate party at AT&T Stadium on Sept. 22 against the Baltimore Ravens. Offering
one lucky winner and their guest the chance to attend, Nature's Own
and the Dallas Cowboys have launched a sweepstakes, encouraging
fans to join the fun by entering to win a grand prize trip to the
game on Sept. 22. The prize will
include two game tickets along with complimentary access to the VIP
tailgate and parking. The exclusive tailgate will feature bites and
brews on behalf of Nature's Own, along with photo opportunities and
interactive games for those select attendees. The sweepstakes is
live now until Aug. 26, 2024.
Nature's Own will also be hosting a branded pop-up at the
AT&T Plaza at AT&T Stadium before the game and inviting
fans to come by for the opportunity to win prizes and branded
swag.
In addition, fans can swing by participating retailers
throughout Texas and Oklahoma to find Nature's Own and Dallas
Cowboys branded displays featuring another upcoming sweepstakes
where consumers can enter for a chance to win Dallas Cowboys season
tickets for 2025. Visit NaturesOwnBread.com/Tickets beginning
September 6, 2024.
"Our goal is to elevate the game day experience by making
Nature's Own Perfectly Crafted Buns the cornerstone of
unforgettable tailgates," says Krystle
Farlow, director of brand management for Nature's Own.
"Through innovative activations and engaging campaigns, we hope to
increase brand awareness and solidify Nature's Own as the ultimate
choice for tailgating season."
For more information, visit www.NaturesOwnBread.com or
follow along on Instagram, Facebook and Twitter.
About Nature's Own
Upholding a commitment to quality,
Nature's Own Bread emphasizes freshness and irresistibly soft
texture, maintaining standards that were first introduced
by Flowers Foods (NYSE: FLO) in 1977. Today, Nature's Own
is America's number one selling loaf bread brand* - known for
providing a variety of products with no artificial
preservatives, colors or flavors and high fructose corn syrup. The
brand offers a delicious selection of fresh, soft variety breads,
buns, rolls and more. Learn more at www.naturesownbread.com.
*Circana loaf dollar sales latest 52 weeks ending 07-7-24.
MEDIA CONTACTS:
The Zimmerman Agency •
850.668.2222
NaturesOwnPR@zimmerman.com
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SOURCE Nature's Own
