Freescale Media5200 Gives Developers Freedom to Innovate; Freescale Demonstrates Platform for Telematics, Infotainment and Mobi
May 22 2006 - 11:00AM
Business Wire
Freescale Semiconductor (NYSE:FSL)(NYSE:FSL.B) is showcasing an
array of advanced applications and platforms for the automotive
community at the annual Telematics Update Show, May 23-24, 2006 in
Detroit. The automotive embedded processor leader is unveiling
semiconductor products, reference designs and ecosystem tools at
Telematics Update that enable developers to work smarter and faster
in designing next-generation embedded systems. Freescale's live
demonstrations will showcase infotainment, navigation, wireless
technologies, mobile multimedia and more. Freescale's Media5200
Development System provides automotive tier one manufacturers and
OEMs with an optimal platform for rapid development of new
multimedia and Infotainment product applications and solutions. At
the heart of the Media5200 Development System is the MPC5200B,
which contains a PowerPC(R) core, a cost-effective high-performance
processor targeted specifically to in-vehicle infotainment and
telematics systems. "This is the biggest telematics event of the
year and a golden opportunity for us to learn from our peers and
demonstrate our platform expertise, which will lead to future
telematics applications for the automotive industry," said Anand
Ramamoorthy, general manager for Freescale's Infotainment,
Multimedia and Telematics Division. "One of the critical issues
we'll be discussing is the convergence of consumer applications
into the automotive space and how this will impact automakers in
future model years." What's New from Freescale at Telematics Update
Freescale is showcasing several embedded processing products and
platforms at the show including: -- Media5200 -- MobileGT(TM)
platform partners running new products and applications -- 3D map
technology -- Advanced hardware accelerated graphics -- Live TV --
Voice & video conferencing -- Open source multimedia Freescale
Demonstrates Embedded Innovations Freescale will host more than a
dozen technology demonstrations, all running on the Media5200
platform, at its booth and in partners' pavilions: -- 3DVU will
demonstrate its patented Visual Map(TM) technology showing aerial
imagery and terrain elevation in a 3D perspective for in car
navigation systems. -- ALT Software will provide a demonstration of
its 3D and enhanced 2D OpenGL graphics driver for the Green Hills
INTEGRITY, Wind River VxWorks, and QNX Neutrino real-time operating
systems. -- Genesi will present its EFIKA MPC5200B-based solution
running the Linux(R) operating system and its HAL/OF firmware
featuring out-of-the-box support for high-definition graphics,
state-of-the-art OpenGL 2.0 3D support, voice- and video-over-IP
support. -- Green Hills will demonstrate its high-reliability 2D/3D
navigation package built with Alt Software's OpenGL running on
royalty-free INTEGRITY real-time operating system that provides
fail-safe memory and timing protection -- Lectronix will exhibit
its AFrame Software Architecture. -- QNX will demonstrate its
leading-edge support for the Media5200 hardware platform, including
full 2D/3D OpenGL ES 1.0 graphics capabilities used in advanced
navigation applications. -- Tilcon will demonstrate its advanced
graphics solution for car infotainment and dashboard on the
Media5200 as well as Lectronix's AFrame reference design. -- Wind
River will demonstrate its Wind River Platform for Automotive
Devices: VxWorks operating system; Wind River Workbench, and
essential multimedia and connectivity middleware, Datalight's
FlashFX(R) Pro and Reliance(TM) flash file system, Tilcon's
graphics engine and library, ALT Software 3D graphics and 3DVU's
Visual Map technology. Freescale Shares Expertise Freescale senior
managers are participating in the following keynote presentations
and panels at Telematics Update: -- Anand Ramamoorthy will present
a keynote address on "Personalizing transportation for the
iGeneration," May 23, 10:50 a.m. - 11:25 a.m. -- Michael Bryars,
operations manager for Freescale's Infotainment, Multimedia, and
Telematics Division, will participate in the following sessions: --
Industry Super Session: "Universal and affordable - How to make it
happen," May 23, 8:45 a.m. - 9:45 a.m.; -- Plenary Session Panel:
"New roads for telematics: A glimpse into the potential of
machine-to-machine markets," May 24, 12:15 p.m. to 1 p.m. --
Entertainment Panel: "In-vehicle entertainment Systems and
content," May 24, 2:30 p.m. - 3 p.m. About Freescale Semiconductor
Freescale Semiconductor, Inc. (NYSE:FSL)(NYSE:FSL.B) is a global
leader in the design and manufacture of embedded semiconductors for
the automotive, consumer, industrial, networking and wireless
markets. Freescale became a publicly traded company in July 2004
after more than 50 years as part of Motorola, Inc. The company is
based in Austin, Texas, and has design, research and development,
manufacturing or sales operations in more than 30 countries.
Freescale, a member of the S&P 500(R), is one of the world's
largest semiconductor companies with 2005 sales of $5.8 billion
(USD). www.freescale.com Freescale Technology Forum To learn more
about Freescale's telematics and other embedded semiconductor
solutions, register for the Freescale Technology Forum (FTF), a
premier developer conference. FTF features visionary keynote
speakers, in-depth technical training, and interactive
demonstrations from Freescale and leading hardware, software and
tools providers. For detailed information about FTF events around
the world, please go to www.freescale.com/ftf. -0- *T Reader
Inquiry Response: Freescale Semiconductor P.O. Box 17927 Denver, CO
80217 USA *T Freescale(TM) and the Freescale logo are trademarks of
Freescale Semiconductor, Inc. The "PowerPC" name is a trademark of
IBM Corp. and used under license. All other product or service
names are the property of their respective owners. (C) Freescale
Semiconductor, Inc. 2006.
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