DraftKings Inc. (Nasdaq: DKNG) and Golden Nugget Online Gaming,
Inc. (Nasdaq: GNOG) today announced that they have entered into a
definitive agreement for DraftKings to acquire Golden Nugget Online
Gaming in an all-stock transaction that has an implied equity value
of approximately $1.56 billion. The acquisition will enable
DraftKings to leverage Golden Nugget’s well-known brand, iGaming
product experience and existing combined database of more than 5
million customers. In connection with the acquisition, DraftKings
has entered into a commercial agreement with Fertitta
Entertainment, Inc., the parent company of the Houston Rockets,
Golden Nugget, LLC and Landry’s LLC, and a leader in the gaming,
restaurant, hospitality, and sports entertainment industry.
“Our acquisition of Golden Nugget Online Gaming, a brand
synonymous with iGaming and entertainment, will enhance our ability
to instantly reach a broader consumer base, including Golden
Nugget’s loyal ‘iGaming-first’ customers,” said Jason Robins,
DraftKings’ CEO and Chairman of the Board. “This deal creates
meaningful synergies such as increased combined company revenues
driven by additional cross-sell opportunities, loyalty integrations
and tech-driven product expansion as well as technology
optimization and greater marketing efficiencies. We look forward to
Tilman being an active member of our Board and one of our largest
shareholders.”
“This transaction will add great value to the shareholders as
two market leaders merge into a leading global player in digital
sports, entertainment and online gaming,” said Tilman Fertitta,
Chairman and CEO of GNOG. “Leveraging Fertitta Entertainment’s
broad entertainment offerings and extensive customer database,
coupled with DraftKings’ mammoth network makes this an unbeatable
partnership. Together, we can offer value to our combined customer
base that is unparalleled. We believe that DraftKings is one of the
leading players in this burgeoning space and couldn’t be more
excited to lock arms with Jason and the DraftKings family across
our entire portfolio of assets, including the Houston Rockets, the
Golden Nugget casinos and Landry’s vast portfolio of restaurants.
This is a strong commercial agreement for both companies.”
Synergies and Strategic Benefits of the
Acquisition
The acquisition of Golden Nugget Online Gaming will deliver
significant strategic benefits to DraftKings as well as expected
synergies of $300mm at maturity. DraftKings will deploy a
multi-brand strategy which will enhance cross-sell opportunities
and drive increased market share and revenue growth. In addition,
there will be multiple channels for cost savings by, among other
things, eliminating platform costs as a result of migrating Golden
Nugget’s current technology to DraftKings’ in-house proprietary
platform, recognizing enhanced returns on advertising spend through
marketing efficiencies, and reducing G&A costs such as
duplicative corporate overhead. The commercial deal will also
reduce DraftKings’ market access rates through preferred pricing
with Golden Nugget-owned properties and an exclusive commercial
deal across daily fantasy sports, sportsbook and iGaming with the
Houston Rockets which further solidifies the deep partnership
between DraftKings and Fertitta Entertainment. Additionally, the
all-stock deal preserves DraftKings’ balance sheet and aligns the
long-term interests of both brands and shareholders.
Combined company revenues
DraftKings expects to see revenue uplift from additional
cross-promotion opportunities, which will expand the Company’s
customer base by engaging a loyal iGaming-first customer.
Additionally, there are anticipated revenue synergies through
potential technology and game expansion, including Live Dealer
offerings.
Technology optimization
By bringing Golden Nugget Online Gaming onto DraftKings’
in-house technology, DraftKings expects to eliminate current Golden
Nugget Online Gaming’s third-party platform costs, reducing
operating expenses and vendor costs. Additionally, DraftKings’
technology-first approach will drive product enhancement through
expanded offerings, including in-house live dealer, and an improved
consumer-driven experience.
Marketing efficiencies
By streamlining marketing strategies and efforts between the two
brands, DraftKings expects to realize a higher return on
investment. Additionally, the agreement provides DraftKings new
opportunities to deeply integrate with Fertitta Entertainment, Inc.
and market to existing Golden Nugget customers through
cross-selling products, in retail sportsbooks and across Fertitta
Entertainment, Inc. assets. DraftKings customers will also have
access to new VIP and promotional opportunities, including the
ability to purchase discounted rewards and secure reservations
using the DraftKings VIP rewards program, subject to a pricing
agreement to be determined. In connection with the acquisition,
DraftKings has also reached an agreement regarding a separate
commercial deal with Fertitta Entertainment, Inc. across its asset
portfolio, including the Houston Rockets, Golden Nugget, LLC and
Landry’s LLC. The commercial agreement will include marketing
integrations, sponsorship assets with the Houston Rockets, an
expanded retail sportsbook presence, and the optionality to obtain
market access on favorable terms through certain Golden Nugget
casinos. DraftKings will also become the exclusive daily fantasy
sports, sports betting, and iGaming partner of the Houston Rockets
and intends to open a sportsbook at the Toyota Center, pending
state legalization and regulatory approvals.
Details of the transaction
As part of the transaction, DraftKings will undergo a holding
company reorganization and form a new holding company New
DraftKings, which will become the going-forward public company for
both DraftKings and GNOG. New DraftKings will be renamed DraftKings
Inc. at closing (“New DraftKings”).
Under the terms of the merger agreement entered into on August
9, 2021 (the “Merger Agreement”), Golden Nugget Online Gaming
stockholders would receive a fixed ratio of 0.365 shares of New
DraftKings’ Class A Common Stock for each Common Share of Golden
Nugget Online Gaming they hold on the record date (the “Exchange
Ratio”). Tilman Fertitta, who owns beneficially approximately 46%
of the equity in GNOG, has agreed to continue to hold the
DraftKings shares to be issued to him in the merger for a minimum
of one year from the closing of the transaction.
The Board of Directors of Golden Nugget Online Gaming (the “GNOG
Board”), acting upon the unanimous recommendation of a committee of
independent and disinterested directors established by the GNOG
Board (the “Special Committee”), approved the Merger
Agreement and the transaction, and resolved to recommend Golden
Nugget Online Gaming’s stockholders vote to approve the Merger
Agreement and the transaction.
The Board of Directors of DraftKings has also approved the
transaction.
The transaction is subject to approval by Golden Nugget Online
Gaming stockholders, the receipt of required regulatory approvals
and other customary closing conditions and is expected to close in
the first quarter of 2022. The approval of the transaction by
Golden Nugget Online Gaming stockholders is expected to be obtained
through a written consent to be provided by Tilman
Fertitta. Additional details and information about the terms
and conditions of the acquisition will be included in Current
Reports on Form 8-K to be filed by DraftKings, and Golden Nugget
Online Gaming and Fertitta Entertainment, Inc. with the Securities
and Exchange Commission.
AdvisorsRaine Group is serving as exclusive
financial advisor and Sullivan & Cromwell LLP is serving as
legal counsel to DraftKings. Jefferies LLC is serving as lead
financial advisor to Golden Nugget Online Gaming. White & Case
LLP is serving as legal counsel and Spectrum Gaming Capital is
acting as financial advisor to the Special Committee of the board
of Golden Nugget Online Gaming.
Transaction Conference Call
InformationDraftKings and Golden Nugget Online Gaming will
host a webcast for investors on Monday, August 9, 2021, at 8:30 am
Eastern Time. Investors are invited to join the call by visiting
investors.draftkings.com or by dialing (833) 644-0686 for domestic
callers or (918) 922-6762 for international callers. Once connected
with the operator, please provide the conference ID of 6795112. A
replay will be available shortly after the call ends.
About DraftKingsDraftKings Inc. is a digital
sports entertainment and gaming company created to fuel the
competitive spirit of sports fans with products that range across
daily fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for operators in 17 countries. DraftKings’ Sportsbook
is live with mobile and/or retail betting operations in the United
States pursuant to regulations in Colorado, Illinois, Indiana,
Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York,
Oregon, Pennsylvania, Tennessee, Virginia and West Virginia.
DraftKings’ daily fantasy sports product is available in 7
countries internationally with 15 distinct sports categories.
DraftKings is the official daily fantasy partner of the NFL, MLB,
NASCAR, PGA TOUR and UFC as well as an authorized gaming operator
of the NBA and MLB, an official sports betting partner of the NFL,
an official betting operator of PGA TOUR and the official betting
operator of UFC. DraftKings also owns Vegas Sports Information
Network, Inc. (VSiN), a multi-platform broadcast and content
company.About Golden Nugget Online GamingGolden
Nugget Online Gaming, Inc. is a leading online gaming company that
is considered a market leader by its peers and was first to bring
Live Dealer and Live Casino Floor to the United States online
gaming market. GNOG was the recipient of 15 eGaming Review North
America Awards, including the coveted "Operator of the Year" award
in 2017, 2018, 2019 and 2020.
About Fertitta Entertainment,
Inc.Fertitta Entertainment, Inc. (“FEI”) is the holding
company through which Tilman J. Fertitta holds substantially all of
his assets and the parent company of Golden Nugget/Landry’s, a
multinational, diversified gaming, restaurant, hospitality and
entertainment company based in Houston, Texas. Golden
Nugget/Landry’s gaming division includes the renowned Golden Nugget
Hotel and Casino concept, with locations in Las Vegas and Laughlin,
NV; Atlantic City, NJ; Biloxi, MS; and Lake Charles, LA. Golden
Nugget/Landry’s also operates more than 500 outlets, with
well-known concepts such as Mastro’s, Del Frisco’s, Morton’s The
Steakhouse, The Oceanaire Seafood Room Landry’s Seafood House,
McCormick & Schmick’s Seafood, Chart House, Joe’s Crab Shack,
Saltgrass Steak House, Bubba Gump Shrimp Co., and Rainforest Cafe.
Entertainment and hospitality divisions encompass popular
destinations including The Tower of Americas, the Galveston Island
Pleasure Pier and the Kemah Boardwalk, a 40 acre development in
Kemah, TX. FEI also owns approximately 31.625 million shares in
Golden Nugget Online Gaming, Inc. On February 1, 2021, FEI entered
into an Agreement and Plan of Merger with FAST Acquisition Corp.
(NYSE: FST) (“FAST”), a special purpose acquisition company, which
was amended on June 30, 2021. Following the business
combination of FEI and FAST, Mr. Fertitta is expected to
beneficially own a total equity stake in the combined company of
approximately 75%.
No Offer or SolicitationThis communication is
not intended to and shall not constitute an offer to buy or sell or
the solicitation of an offer to buy or sell any securities, or a
solicitation of any vote or approval, nor shall there be any offer,
solicitation or sale of securities in any jurisdiction in which
such offer, solicitation or sale would be unlawful prior to
registration or qualification under the securities laws of any such
jurisdiction. No offer of securities shall be made in the United
States absent registration under the U.S. Securities Act of 1933,
as amended (“Securities Act”), or pursuant to an exemption from, or
in a transaction not subject to, such registration
requirements.
Forward Looking Statements
This release may contain forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and the Private Securities Litigation Reform Act of 1995,
known as the PSLRA. When used in this release, the words
“estimates,” “projected,” “expects,” “anticipates,” “forecasts,”
“plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,”
“future,” “propose” and variations of these words or similar
expressions (or the negative versions of such words or expressions)
are intended to identify forward-looking statements. These
forward-looking statements are not guarantees of future
performance, conditions or results, and involve a number of known
and unknown risks, uncertainties, assumptions and other important
factors, many of which are outside DraftKings’ and GNOG’s control,
that could cause actual results or outcomes to differ materially
from those discussed in the forward-looking statements. These
forward-looking statements include, without limitation, DraftKings’
and GNOG’s expectations with respect to future performance and
anticipated financial impacts of the acquisition, the satisfaction
of the closing conditions to the acquisition and the timing of the
completion of the acquisition. These forward-looking statements
involve significant risks and uncertainties that could cause the
actual results to differ materially from the expected results. Most
of these factors are outside DraftKings’ and GNOG’s control and are
difficult to predict. Factors that may cause such differences
include, but are not limited to: (1) the outcome of any legal
proceedings that may be instituted against DraftKings and GNOG
following the announcement of the Merger Agreement and the
transactions contemplated therein; (2) the inability to complete
the acquisition, including due to failure to obtain approval of the
stockholders of DraftKings, approvals or other determinations from
certain gaming regulatory authorities, or other conditions to
closing in the Merger Agreement; (3) the occurrence of any event,
change or other circumstance that could give rise to the
termination of the Merger Agreement or could otherwise cause the
transactions contemplated therein to fail to close; (4) the
inability to obtain or maintain the listing of New DraftKings Class
A Common Stock on Nasdaq following the acquisition; (5) the risk
that the acquisition disrupts current plans and operations as a
result of the announcement and consummation of the acquisition; (6)
the ability to recognize the anticipated benefits of the
acquisition, which may be affected by, among other things,
competition and the ability of the combined company to grow and
manage growth profitably and retain its key employees; (7) costs
related to the acquisition; (8) changes in applicable laws or
regulations, particularly with respect to gaming, gambling,
sportsbooks, fantasy sports and other similar businesses; (9) the
possibility that DraftKings, GNOG or the combined company may be
adversely affected by other economic, business, and/or competitive
factors, (10) market and supply chain disruptions due to the
COVID-19 outbreak or other epidemics, pandemics or similar public
health events; and (11) other risks and uncertainties indicated
from time to time in the information/prospectus relating to the
acquisition, including those under “Risk Factors” in DraftKings’
and GNOG’s filings with the SEC. The foregoing list of factors is
not exclusive. Readers should not place undue reliance upon any
forward-looking statements, which speak only as of the date made.
For a discussion of additional risks and uncertainties, which could
cause actual results to differ from those contained in the
forward-looking statements, see DraftKings’ and GNOG’s filings with
the SEC. Neither DraftKings nor GNOG undertakes any obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by law.
Additional Information about the Merger and Where to
Find ItIn connection with the proposed merger, New
DraftKings intends to file a registration statement on Form S-4
(the “Registration Statement”) with the SEC, which will include an
information statement of Golden Nugget Online Gaming, an
information statement of DraftKings, an offering prospectus of New
DraftKings, and certain other related documents, to be used at the
meeting of Golden Nugget Online Gaming stockholders to approve the
proposed merger. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ
THE REGISTRATION STATEMENT, ANY AMENDMENTS THERETO AND OTHER
RELEVANT DOCUMENTS THAT WILL BE FILED WITH THE SEC CAREFULLY AND IN
THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN
IMPORTANT INFORMATION ABOUT DRAFTKINGS, NEW DRAFTKINGS AND GOLDEN
NUGGET ONLINE GAMING AND THE MERGER. The definitive information
statements that will form part of the Registration Statement will
be mailed to stockholders of Golden Nugget Online Gaming and
DraftKings as of a record date to be established. Investors and
security holders will also be able to obtain copies of the
Registration Statement and other documents containing important
information about each of the companies once such documents are
filed with the SEC, without charge, at the SEC's web site at
www.sec.gov.
ContactsDraftKingsMedia:
Media@draftkings.com @DraftKingsNewsInvestors:
Investors@draftkings.com
Golden Nugget Online GamingInvestor Relations ContactsSloan
Bohlen, Solebury Troutinvestors@gnoginc.com (Nasdaq:
GNOG)SOURCE: Golden Nugget Online Gaming, Inc.
Media ContactsMary Ann Cuellar, Dancie Perugini Ware Public
RelationsMaryAnn@dpwpr.com 713-224-9115
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