- FARFETCH, Browns and Off-White™ expand their luxury
offerings into the Beauty space simultaneously
- The expansion into Beauty follows FARFETCH’s acquisition of
luxury beauty retailer, Violet Grey, earlier this year
- Farfetch.com becomes the destination for sought-after Beauty
products - housing over 100 brands - and announces the formation of
The FARFETCH Beauty Global Collective, a carefully selected
international committee of brand founders, industry experts and
creative visionaries who will educate, inspire, and build a sense
of community
- Browns unveils a highly curated, conscious, and inclusive
selection of skincare, makeup, hair, fragrance, and men’s grooming
products, taking its devoted community on a journey that’s as
unique as the Browns fashion offering
- New Guards Group launches Off-White™ “Paperwork” with
Solution, a collection of four genderless fragrances
FARFETCH Limited (NYSE: FTCH, the “Company” or “FARFETCH”), the
leading global platform for the luxury fashion industry, today
announced the launch of Beauty across FARFETCH companies, Browns,
Farfetch.com and Off-White™. This follows the acquisition of luxury
beauty retailer, Violet Grey earlier this year which brings
industry expertise as well as a curated selection to be offered on
Farfetch.com, and expands the beauty curator’s reach to extend to
FARFETCH’s global customer base.
Farfetch.com, Browns and Off-White™ will launch Beauty
simultaneously with their own unique propositions. The launch of
Beauty on Farfetch.com will enable FARFETCH to offer its informed
and engaged customers a curated selection of the industry’s most
sought-after products, bringing together iconic global brands and
indie brands to transform the beauty retail experience, creating an
environment that offers beauty beyond boundaries.
FARFETCH’s expansion into Beauty provides an opportunity to
target the growing global Luxury Beauty market, estimated to be
almost $USD 69 billion and the second largest category within the
global Personal Luxury market, after Leather Goods, and ahead of
Apparel1.
Together with Violet Grey, Browns and Off-White™, Farfetch.com
will provide a curated edit of the best luxury beauty products to
serve customers across ages, races, cultures, and genders in an
‘Only on FARFETCH’ way.
As a Marketplace, FARFETCH is uniquely positioned to be able to
offer multiple points of view and voices in this important category
led by the FARFETCH Beauty Global Collective, featuring Founder of
Violet Grey, Cassandra Grey, Erin Parsons, Isamaya Ffrench, Jawara,
Mia Kong, Dr. Michelle Henry, Michelle Wong, Nico Hiraga, and
Violet Chachki. Through a dynamic community-led approach, FARFETCH
Beauty offers customers an immersive crossover between fashion and
beauty, leveraging the platform's innovation capabilities to offer
exciting features for customers such as virtual try-on for the
makeup category.
BROWNS
With this expansion into beauty, Browns takes its community on a
beauty journey that’s as unique as its renowned fashion offering.
As with the luxury retailer’s celebrated approach to fashion,
Browns Beauty is all about the edit, with products from the best in
beauty—from the established to the emerging—selected on account of
their conscious, clean, iconic, inclusive or innovative
credentials.
Browns Beauty will be brought to life through quarterly themes,
which will be explored in a 360-degree manner both on- and offline;
always inspiring, unquestionably memorable, and distinctly Browns.
For launch, ‘Big Little Rituals’ celebrates the theme of community,
joining forces with the newly-established Browns Beauty
Community—an eclectic, creative beauty network comprising talent
from across the beauty industry and beyond.
The Beauty Pod, a consistent location for beauty in Browns East,
will be home to a regularly-rotating edit of the best in beauty,
seamlessly blended to promote discovery and inspire trial. With
world-class customer service from brand neutral Beauty Specialists,
customers can expect personalised advice and perfectly tailored
product recommendations from true beauty experts in-store and
through email and live video chat. In addition, Browns East and
Browns Brook Street will each play home to highly curated in-store
experiences and residencies with niche and cult beauty experts,
with treatments specially curated for Browns.
OFF-WHITE™
Off-White™ “Paperwork” is a beauty collection (re)imagined as an
innovative toolkit designed to celebrate diversity and inspire
self-expression; it invites all human beings to amplify their
individuality and celebrate their potential, employing playful
technology and a non-conformist ethos to empower personal
expression, pushing everyone to expand its potential beyond
traditional beauty.
Off-White™ “Paperwork” will launch with Solution, a collection
of four genderless fragrances that introduce the revolution,
initiating a playful and progressive dialogue.
Discover Beauty at FARFETCH, Browns and
Off-White from April 20, 2022.
About FARFETCH
FARFETCH Limited is the leading global platform for the luxury
fashion industry. Founded in 2007 by José Neves for the love of
fashion, and launched in 2008, FARFETCH began as an e-commerce
marketplace for luxury boutiques around the world. Today the
FARFETCH Marketplace connects customers in over 190 countries and
territories with items from more than 50 countries and over 1,400
of the world’s best brands, boutiques and department stores,
delivering a truly unique shopping experience and access to the
most extensive selection of luxury on a single platform. FARFETCH’s
additional businesses include Browns and Stadium Goods, which offer
luxury products to consumers, and New Guards Group, a platform for
the development of global fashion brands. FARFETCH offers its broad
range of consumer-facing channels and enterprise level solutions to
the luxury industry under its Luxury New Retail initiative. The
Luxury New Retail initiative also encompasses FARFETCH Platform
Solutions, which services enterprise clients with e-commerce and
technology capabilities, and Future Retail, which develops
innovations such as our Connected Retail solutions.
About Browns
Browns has been a beacon of emerging and established design in
London since it first opened its doors in 1970, coming at a time
when there were no luxury multi-brand boutiques in the UK. Founded
by Joan Burstein affectionately known as Mrs B, Browns introduced
some of the most prolific design talents and brands to the UK
including Ralph Lauren, Calvin Klein and Jil Sander championing
them in a way that no one else could. Today Browns, led by Chair
Holli Rogers and MD Paul Brennan, under the guidance of Farfetch
who bought and invested in Browns in 2015, the retailer is on a
journey to be the luxury shopping experience of the future. In
2021, Browns launched their new flagship Browns Brook Street
cementing Browns as a purveyor of experiential retail, celebrating
innovation and translating the brands pioneering spirit into new
and exciting retail concepts that place emphasis on fashion,
technology and the power of personal service. The new Mayfair
flagship sits alongside Browns East on Club Row, Shoreditch. Visit
Browns at brownsfashion.com or via the Browns Fashion App and
follow us at @brownsfashion on Instagram.
About Off-White c/o Virgil Abloh™
Established in 2013, Off-White™ is defining the grey area
between black and white as a color.
Under the brand name, seasonal collections of men’s and women’s
clothing, objects, furniture and publications are articulating a
current culture vision. Collections embedded in a recurrent back
story with an emphasis on creating garments that have an identity
by design. With a design studio based in Milan, Italy the label
harnesses the history and craftsmanship within the country yet
offers a global perspective in terms of design and trends. With a
clear vision of splicing the reality of how clothes are worn and
the artistic expression of high-fashion, creative director and
designer Virgil Abloh explored concepts in the realm of youth
culture in the contemporary context.
For more information, please visit
www.farfetchinvestors.com.
1 Bain Altagamma Luxury Study 20th Edition, November 2021. 2021E
global market size for Luxury Beauty: €60B ($68.9B using USD/EUR
exchange rate as of 11 November when the report was published
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220420005522/en/
FARFETCH Susannah Clark SVP Communications, Global
susannah.clark@farfetch.com Browns Sophie Williams Senior
Communications Manager sophie.williams@brownsfashion.com
Off-White™ Giulia Malagoli Communications Officer
giulia.malagoli@off---white.com
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