Survey Estimates 20% of Organizations’ Work, On Average, is Carried Out by Freelancers, According to Harvard Business Review Analytic Services Report
October 31 2023 - 8:00AM
Fiverr, the company that is changing how the world works together,
today released the findings of a Harvard Business Review Analytic
Services Report in association with Fiverr Business Solutions. The
report’s survey of 514 respondents familiar with their
organization’s approach to employing freelance workers in the U.S.
found that respondents estimate that 20% of their organization’s
work, on average, is being carried out by freelancers. Despite
freelancers’ impact on the country’s output, the report indicates
that most businesses do not have a more strategic approach to using
freelance talent.
This strategy gap is partly why, on August 1st, Fiverr launched
Fiverr Business Solutions. Those solutions include Fiverr
Enterprise, Fiverr Certified, and Fiverr Pro. Each aims to target
medium to enterprise companies to assist them with their challenges
as they grapple with the growing freelance movement.
“It’s crystal clear from this report that more and more medium
and large businesses are taking advantage of freelance talent. This
is a trajectory we have witnessed at Fiverr, and we expect it will
continue,” said Micha Kaufman, Founder and CEO of Fiverr. “It is
crucial for companies to have a strategy to integrate freelancers
within their workforce if they want to stay innovative and relevant
in the future. I’ve been a vocal proponent of the ‘CFO’ – hiring a
Chief Freelance Officer. One person in charge of freelance efforts,
and particularly placing that champion role in the C-Suite, can
help the company capture freelancers’ full value.”
“Using freelancers has a range of benefits, from greater agility
and flexibility around staffing to reducing the need for office
space, to bringing in new skills quickly,” said Alex Clemente,
Harvard Business Review Analytic Services (HBRAS) managing
director. “One reason for the lack of a strategy around the
workforce may be that most companies have no clear oversight or
process around the hiring and management of freelancers.”
The HBRAS report found that:
- When considering whether to employ freelancers, the top
challenge in the survey, cited by 49% of respondents, is whether
their organization will find freelancers with the right
skills.
- Nearly two-thirds of survey respondents (64%) agree that their
organization employs freelance workers across a diverse range of
roles.
- 51% of respondents agree that in the future, their organization
will likely employ more freelance workers than it does now
The Harvard Business Review Analytic Services report on
freelancers in the evolving workforce is a must-read for business
leaders, HR professionals, and anyone interested in the future of
work. It offers a roadmap for organizations looking to adapt and
thrive in the new world of work.
Access the full report at:
https://propages.fiverr.com/harvard-business-review-report
About Harvard Business Review Analytic
ServicesHarvard Business Review Analytic Services is an
independent commercial research unit within HBR, conducting
research and comparative analysis on important management
challenges and emerging business opportunities.
About FiverrFiverr’s mission is to change how
the world works together. We exist to democratize access to talent
and to provide talent with access to opportunities so anyone can
grow their business, brand, or dreams. From small businesses to
Fortune 500, over 4 million customers worldwide worked with
freelance talent on Fiverr in the past year, ensuring their
workforces remain flexible, adaptive, and agile. With Fiverr
Business Solutions, large companies can find the right talent and
tools, tailored to their needs to help them thrive and grow. On
Fiverr, you can find over 600 skills, ranging from programming to
3D design, digital marketing to content creation, from video
animation to architecture.
Don’t get left behind - come be a part of the future of work by
visiting fiverr.com, read our blog, and follow us on Twitter,
Instagram, and Facebook.
Press ContactSiobhan AaldersLaura
Podestapress@fiverr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/946d4718-a013-4e7c-800e-1dcb56d08b17
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