Fiverr Industry Report Reveals that 90% of Tech Executives Hire Freelancers for High-Stress Periods
March 26 2024 - 8:00AM
Fiverr International Ltd. (NYSE: FVRR), the company that is
changing how the world works together, has released a report,
Strategic Insights: Leveraging Freelance Talent in Tech, aimed to
help tech executives understand and react to the current challenges
across the sector.
The report offers a granular analysis of executives’ pain
points, including in which quarter they feel the most stressed
(Q3). It also offers a glimpse into how executives are adapting to
and overcoming hurdles – particularly around cybersecurity
measures, emerging technologies (including AI), and sourcing
skilled talent.
“When researching this report, we wanted to create a robust
analysis of the problems that tech executives are facing, to
provide them with tangible and actionable solutions. The paper’s
findings can ultimately serve as a roadmap for executives looking
to empower their teams to focus on innovation and growth, while
also improving talent retention and satisfaction,” said Maya
Rosiman, General Manager of Fiverr Pro. “The report reveals that a
strategic hiring approach must be multi-pronged to adequately
address the compounding gaps in critical skills, as well as improve
workplace culture across today’s tech companies.”
Key findings from the national data include:
The Primary Obstacles and Pain Points of Tech
Companies:
- Cybersecurity threats act as the leading concern for over 50%
of tech companies surveyed. Nearly 40% of companies worry about AI
integration alongside other relevant technologies while 38% stress
over talent acquisition and retention.
- As organizations grow, 53.2% of tech companies cite optimizing
technology and infrastructure as their top challenge, closely
followed by maintaining company culture (52.6%) and securing the
right talent (50.6%).
- 89.7% of executives are amenable to
leveraging freelancers during peak stress periods, showcasing a
strategic embrace of flexible workforce models for optimal
operational agility
Industry Attitudes Toward AI and Integration
Success:
- Companies are optimistic about AI and machine learning, with
almost 77% of executives remaining positive about its
implementation and over 40% deeming it essential for the
future.
- AI integration has been a success story for many leaders, with
over a third of leaders saying it has surpassed expectations and
exponentially boosted operational efficiency.
- While nearly a third of executives are enjoying AI's benefits,
but only through notable investments and training beforehand.
However, almost 20% of leaders cite mixed impact or AI integration
falling short due to implementation and capability challenges.
These challenges point towards a larger shift towards more
dynamic, supportive, and adaptable workforces to effectively
address the various, overlapping challenges facing the industry
today.
To better understand how these organizations are responding, the
report also found:
How Tech Companies are Navigating Changing Workforce
Dynamics and New Skills:
- A third of companies are seeing more layoffs or workforce
redundancies, while another third cite a decline in turnover or no
change at all.
- Tech executives are responding to the industry’s growing
demands by honing in on desired skills – specifically around
emerging technologies. Nearly 50% of companies are seeking
prospects with heavy expertise in AI, machine learning, software,
app development, and cybersecurity.
- Over a quarter of executives (27%) cite soft skills like
problem-solving and critical thinking as paramount in the industry
today, alongside others like creativity, innovation, adaptability,
and communication.
How Tech Companies Leverage Freelance Talent to Build a
Flexible Workforce:
- Nearly 90% of executives are open to
leveraging freelancers during peak stress periods.
- Companies are implementing freelancers into their workforces
more than ever, with over 28% of firms integrating them daily and
into their operational processes.
- Over 21% of companies leverage
freelancers nearly every workday and over 30% deploy freelance
talent two to three days a week
To learn more about the report’s findings and how companies are
adapting to the dynamic landscape of the tech industry today, you
can read the full report here.
This paper was conducted in partnership with Censuswide among a
sample of 500 tech executives in the U.S. The data was collected
between February 13, 2024 and February 20, 2024. Censuswide abides
by and employs members of the Market Research Society and follows
the MRS code of conduct which is based on the ESOMAR
principles.
About FiverrFiverr’s mission is to change how
the world works together. We exist to democratize access to talent
and to provide talent with access to opportunities so anyone can
grow their business, brand, or dreams. From small businesses to
Fortune 500, over 4 million customers worldwide worked with
freelance talent on Fiverr in the past year, ensuring their
workforces remain flexible, adaptive, and agile. With Fiverr
Business Solutions, large companies can find the right talent and
tools, tailored to their needs to help them thrive and grow. On
Fiverr, you can find over 700 skills, ranging from AI, to
programming and 3D design, digital marketing to content creation,
from video animation to architecture.
Don’t get left behind - come be a part of the future of work by
visiting fiverr.com, read our blog, and follow us on Instagram, and
Facebook.
Media Contacts: Laura
Podestapress@fiverr.com
Tommy Leepress@fiverr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e4d24b23-749e-4d98-b060-e26cce317752.
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