NEW YORK, Oct. 5, 2020 /PRNewswire/ -- Genpact (NYSE:G), a
global professional services firm focused on delivering digital
transformation, today announced the expansion of its experience
business, Rightpoint, with the acquisition of Something Digital.
The addition of Something Digital's deep commerce expertise to
Rightpoint's customer experience leadership, will further enable
the company's ability to drive experience-led transformation at
scale for clients across industries.
Today's announcement furthers Genpact's strategy to fuse
experience and process innovation to help clients drive end-to-end
digital transformation and win in the growing experience economy.
Genpact's acquisition of Rightpoint in 2019, which consolidated its
TandemSeven experience business into the Rightpoint brand, created
an industry-leading experience firm. The addition of Something
Digital expands on that expertise, enabling true end-to-end digital
commerce that puts customer experience at the center.
With consumer commerce spending increasing 44.5% year over
year*, digital commerce has quickly and radically shifted from
being one element of a multi-channel strategy to a primary business
for many across retail, consumer packaged goods (CPG), and
manufacturing. In this environment, having an agile,
experience-centered digital commerce business has become table
stakes for survival for clients around the world.
"The shift from offline to online is impacting companies across
every industry in a variety of ways, large and small," said
Katie Stein, chief strategy
officer and global business leader, enterprise services, at
Genpact. "Bringing together Rightpoint's tremendous experience
expertise, with Something Digital's commerce resources, creates a
step change in our ability to help clients connect their enterprise
front to back to finally be able to solve for experience-led,
end-to-end digital commerce."
As part of Rightpoint, Something Digital's capabilities
will prove critical to future business success as its strategists,
engineers, designers, and leaders continue to focus on and provide
B2B and B2C companies with experience-driven creative and digital
commerce solutions.
"The experience economy rewards organizations that can connect
people, process, and technology effectively to deliver the right
experience at the right time, and it leaves behind those that
cannot. Only by connecting front-end commerce to back-end
processes, can organizations create the customer experience that
consumers increasingly demand," said Ross Freedman, chief executive officer of
Rightpoint. "This acquisition reinforces our ability to help
our clients create competitive advantage, with an end-to-end
digital commerce offering that puts customer experience front and
center."
"Something Digital and Rightpoint share a commitment to creating
the best commerce experiences possible. Bringing our teams together
will increase our collective ability to design winning solutions
that drive revenue growth for our clients," said Greg Steinberg, principal and founder of
Something Digital. "We look forward to bringing clients the
benefits of our expanded capabilities."
Through this acquisition, Rightpoint will join several of the
largest companies in the world in leveraging the broad feature set
of Magento Commerce, which powers Adobe Commerce Cloud. Something
Digital will bring its extensive Adobe capabilities to Rightpoint's
existing commerce team, making Rightpoint a Gold-level Adobe
Solution Partner. Gold partners are a select group of regional
companies that have earned a higher designation in a particular
Adobe geographic area. Gold partners develop specialized Adobe
practices across multiple Adobe Experience Cloud solutions.
"As an Adobe Solution Partner, Something Digital has a strong
track record in helping businesses design holistic commerce
solutions that fit the needs of their customers," said
Tony Sanders, senior director,
Americas Partner Sales at Adobe. "We look forward to continuing
to collaborate with Something Digital and congratulate Rightpoint
on their growth within the Adobe partner family."
Something Digital is located in New
York and has more than 20 years of experience in
successfully driving commerce, digital marketing, user experience,
and design solutions for clients.
* U.S. Census Bureau of the Department of Commerce
About Rightpoint
Rightpoint, a Genpact company (NYSE:
G) is a global experience leader. Over 700 employees across 12
offices work with clients end-to-end, from defining and enabling
vision, to ensuring ongoing market relevance. Our diverse teams
lead with empathy, data and creativity—always in service of the
experience. From whiteboard to roll-out, we help our clients embed
experience across their operations from front to back offices to
accelerate digital transformation through a human-centric lens.
Rightpoint serves more than a quarter of the Fortune 1000. For more
information, visit rightpoint.com and connect with us on LinkedIn,
Twitter, Facebook and Instagram.
About Genpact
Genpact (NYSE: G) is a global
professional services firm that makes business transformation real.
We drive digital-led innovation and digitally-enabled intelligent
operations for our clients, guided by our experience running
thousands of processes primarily for Global Fortune 500 companies.
We think with design, dream in digital, and solve problems with
data and analytics. Combining our expertise in end-to-end
operations and our AI-based platform, Genpact Cora, we focus on the
details – all 90,000+ of us. From New
York to New Delhi and more
than 30 countries in between, we connect every dot, reimagine every
process, and reinvent companies' ways of working. We know that
reimagining each step from start to finish creates better business
outcomes. Whatever it is, we'll be there with you – accelerating
digital transformation to create bold, lasting results - because
transformation happens here. Get to know us at Genpact.com and on
LinkedIn, Twitter, YouTube, and Facebook.
About Something Digital
Something Digital is a premier
interactive agency specializing in ecommerce website design,
digital strategy, and user experience. We offer strategic, creative
solutions that help your business grow. For over 20 years,
Something Digital's reputation for expert execution, responsive
customer service, and long-lasting client relationships has made us
an agency of choice for both large and small organizations.
Safe Harbor
This press release contains certain
statements concerning Genpact's future expectations, plans and
prospects that constitute forward-looking statements, as defined in
the safe harbor provisions of the U.S. Private Securities
Litigation Reform Act of 1995. In some cases, you can identify
these statements by forward-looking terms such as "expect,"
"anticipate," "intend," "plan," "believe," "could," "may," "shall,"
"will," "would" and variations of such words and similar
expressions, or the negative of such words or similar expressions.
These statements involve a number of risks, uncertainties and other
factors that could cause actual results to differ materially from
those in such forward-looking statements. These risks,
uncertainties and other factors include but are not limited to the
accuracy of our assumptions about trends in our market, our ability
to successfully consummate or integrate strategic acquisitions, our
ability to achieve expected benefits from strategic acquisitions,
our ability to manage growth, our ability to implement and derive
revenues from new service offerings, as well as other risks
detailed in our reports filed with the U.S. Securities and Exchange
Commission, including Genpact's Annual Report on Form 10-K. These
filings are available at www.sec.gov. Genpact may from time to time
make additional written and oral forward-looking statements,
including statements contained in our filings with the Securities
and Exchange Commission and our reports to shareholders. Although
Genpact believes that these forward-looking statements are based on
reasonable assumptions, you are cautioned not to put undue reliance
on these forward-looking statements, which reflect management's
current analysis of future events and should not be relied upon as
representing management's expectations or beliefs as of any date
subsequent to the time they are made. Genpact undertakes no
obligation to update any forward-looking statements that may be
made from time to time by or on behalf of Genpact.
Media Contact for Rightpoint:
Brook Terran
805-570-3309
brook@blastpr.com
Media Contact for Genpact:
Michael Schneider
Genpact
+1 217-260-5041
michael.schneider@genpact.com
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SOURCE Genpact