PLAYA
VISTA, Calif., Jan. 18,
2024 /PRNewswire/ -- American premium footwear,
apparel and accessories brand, Johnston & Murphy, has chosen
Wolfgang, a Stagwell (NASDAQ: STGW) company, as its new creative
agency after a competitive pitch process.
Team chemistry, creative excellence, and
category experience played central roles in the decision-making
process.
Wolfgang has been tasked with building a new appreciation
of Johnston & Murphy as a modern lifestyle brand, positioning
the company for today's world by blending the best of its heritage
with a fresh perspective.
In choosing Wolfgang as their new AOR, team chemistry, creative
excellence, and category experience played central roles in the
decision-making process.
"Wolfgang's positive energy and strategic approach to our brand
was impressive throughout the pitch process, which allowed our team
to make a confident decision," says Jason
Dasal, SVP, Marketing & Ecommerce, Johnston &
Murphy. "They approached every stage with thoughtfulness,
responsiveness, insight and creativity. Wolfgang's work addresses
our key business challenge: thoughtfully modernizing a legacy brand
while maintaining respect for its history."
With previous experience in footwear, fashion and retail,
including working with brands like adidas and Uniqlo, the Wolfgang
team is excited to take on a new challenge.
"We couldn't be more excited about this opportunity," says
Wolfgang CCO Colin Jeffery. "Johnston & Murphy is an impressive
brand with a long history. They've already begun the work of
dramatically evolving their business to address changing consumer
tastes, demographics, and behavior, but have yet to receive full
credit for the move. We're excited to help them write this next
chapter."
In addition to strategic repositioning, Wolfgang will implement
both a creative, brand-level campaign and strong product benefit
stories across traditional and digital platforms with the help of
their in-house production capabilities.
The first work of the new campaign will launch in Spring/Summer
2024.
About Johnston & Murphy
A division of Nashville-based Genesco Inc. (NYSE: GCO),
Johnston & Murphy is an iconic American brand with a rich
heritage that inspires its design aesthetic. Johnston & Murphy
offers modern interpretations of classic styles to men and women
who appreciate beautiful and functional products made with premium
materials, great craftsmanship and enduring quality. Founded
in 1850 and headquartered in Nashville,
Tennessee, Johnston & Murphy products are available in
more than 2,000 global retail and wholesale locations and at
johnstonmurphy.com
About Wolfgang
Wolfgang is a full-service creative
agency and content studio with offices in Los Angeles, Detroit and New
York. Wolfgang has created a wide range of award-winning
work, partnering with clients including adidas, Halo Top, Uniqlo,
Tailored Brands, Teremana Tequila, Shark Ninja, Georgia Pacific, Gillette, Interscope Records,
Panda Express, SCUF Gaming, NBCUniversal, Koia, Universal Music
Group, among others.
Production and content creation play important roles at
Wolfgang. With a pack of world-class producers, directors,
photographers, editors, animators, sound engineers, and content
creators, we aim to streamline the creative process, delivering
exceptional content, efficiently and without compromise.
About Stagwell
Stagwell (NASDAQ: STGW) is
the challenger network built to transform marketing. We deliver
scaled creative performance for the world's most ambitious brands,
connecting culture-moving creativity with leading-edge technology
to harmonize the art and science of marketing. Led by
entrepreneurs, our 13,000+ specialists in 34+ countries are unified
under a single purpose: to drive effectiveness and improve business
results for their clients. Join us
at www.stagwellglobal.com.
Media Contacts:
Jason
Dasal, Johnston & Murphy 615.367.7427
Claire McCall, Genesco Inc.
615.367.8283
Mike Geiger, Wolfgang
310.853.8347
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SOURCE Stagwell Inc.
