The American Premium Lifestyle Brand Redesigns
Stores at Short Hills and Twelve
Oaks Attracting Today's Modern Customer
NASHVILLE, Tenn., July 9, 2024
/PRNewswire/ -- American premium lifestyle brand Johnston &
Murphy recently revamped the design of two retail locations at The
Mall at Short Hills in
Short Hills, N.J. and Twelve Oaks
Mall in Novi, Mich. Both stores
feature an evolution of the company's existing design with clean
lines and quality finishes creating a bright and inviting
atmosphere to display the brand's full line of footwear, apparel
and accessories for today's modern customer.
"This is an exciting time for Johnston & Murphy. Our sales
continue to be on a strong growth trajectory, and we are seeing
encouraging trends in retail," said Danny
Ewoldsen, president of Johnston & Murphy. "Most
importantly, malls are bouncing back after the downturn brought on
by the pandemic and attracting a younger shopper looking for an
engaging retail experience and instant gratification. It was these
data points that helped inform our strategic decision to invest in
the redesign of these two premier mall locations."
The investment in the Short
Hills and Twelve Oaks locations comes at a time of
resurgence in American malls with increased foot-traffic and
occupancy rates rising. Johnston & Murphy created an atmosphere
that is modern, inviting and relevant for today. The Short Hills store, at 2,000 square feet, and
Twelve Oaks at 1,343 square feet, feature sleek walnut slats and
clean white tiles on the store front and oak floors, updated
lighting and bright finishes on the interior. Each store houses a
broad assortment of men's footwear, apparel, outerwear, small
leather goods and bags as well as the new Spring line of casual
athletic footwear featuring proprietary innovative comfort
technology. The brand's casual athletic line of products is a
growing category, attracting a younger consumer who is looking for
comfort, value and innovation. Also seen throughout both stores is
Johnston & Murphy's new image campaign which launched in April,
titled 'Not Your Dad's Shoe Company', designed to reshape how
customers think of the 174-year-old brand. The new campaign imagery
enhances the overall ambience of each store environment creating a
sense of modernity and sophistication.
Johnston & Murphy currently operates 66 retail stores, 62
factory outlets and 24 airport locations for a total of 152 stores
nationwide. The company remains committed to its retail expansion
and redesign goals, with updates planned for store locations in
Tysons Corner and Scottsdale and three airport stores in
Miami, Philadelphia and Pittsburgh later this year. In addition, a new
store at Chicago Midway will open this Fall followed by the
relocation of the Charlotte airport store to a larger, more
elevated space.
ABOUT JOHNSTON & MURPHY
A division of Nashville-based Genesco Inc. (NYSE: GCO),
Johnston & Murphy is an iconic American brand with a rich
heritage that inspires its design aesthetic. Johnston & Murphy
offers modern interpretations of classic styles to men and women
who appreciate beautiful and functional products made with premium
materials, great craftsmanship and enduring quality. Founded in
1850 and headquartered in Nashville,
Tennessee, Johnston & Murphy products are available in
more than 2,000 global retail and wholesale locations and at
johnstonmurphy.com
Media Contact: Battalion PR, Marisa Drew at mdrew@battalionpr.com
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SOURCE Johnston & Murphy