Journeys Names Stacy Doren Executive Vice President and Chief Marketing Officer
July 22 2024 - 4:30PM
Business Wire
--Accomplished Global Brand Executive Will
Lead All Marketing Functions--
Journeys announced today the appointment of Stacy Doren as
Executive Vice President and Chief Marketing Officer of the
Journeys Group, effective August 1, 2024.
An accomplished global brand executive, Doren will lead all
marketing functions, building on Journeys' foundation as a leader
in teen fashion footwear retail.
"Stacy is an exceptional marketing leader with a resolute
commitment to consumer-centric strategies. Her brand-building
capabilities and strategic foresight make her the ideal partner in
shaping Journeys' future chapters," said Journeys Group President
Andy Gray.
Doren joins Journeys after an impressive 24-year tenure at
Levi’s, where she held successive leadership roles, culminating in
a decade-long role as Vice President of Levi's Americas Marketing.
Most recently, she led a 50-person marketing team overseeing
creative development, media, partnerships and activations, public
relations, channel marketing, and brand environment for the
company's largest business segment.
Under her guidance, she crafted and executed innovative
marketing strategies that strengthened consumer affinity and drove
commercial success. Her achievements include developing Levi’s
full-funnel marketing offense, re-establishing the brand's cultural
relevance with youth, helping to rejuvenate the women's business
and grow lifestyle categories, and overseeing the high-profile
launch of Levi’s stadium. In her new position at Journeys, Doren
will report directly to Gray.
“I look forward to partnering with Stacy in developing the next
chapter here at Journeys. Her expertise in leading teams to
flawlessly execute integrated marketin gplans and her instrumental
role in revitalizing global brands and aligning them with
contemporary culture, position her perfectly to propel Journeys
towards its next phase of growth and innovation. Stacy's
appointment symbolizes our increased pursuit of brand excellence to
strengthen the relationship with our consumers and empower Journeys
to stay at the forefront of youth culture in the years ahead,” said
Gray.
About Genesco Inc.
Genesco Inc. (NYSE: GCO) is a footwear focused company with
distinctively positioned retail and lifestyle brands and proven
omnichannel capabilities offering customers the footwear they
desire in engaging shopping environments, including approximately
1,320 retail stores and branded e-commerce websites. Its Journeys,
Little Burgundy and Schuh brands serve teens, kids and young adults
with on-trend fashion footwear that inspires youth culture in the
U.S., Canada and the U.K. Johnston & Murphy serves the
successful, affluent man and woman with premium footwear, apparel
and accessories in the U.S. and Canada, and Genesco Brands Group
sells branded lifestyle footwear to leading retailers under
licensed brands including Levi’s, Dockers and G.H. Bass. Founded in
1924, Genesco is based in Nashville, Tennessee. For more
information on Genesco and its operating divisions, please visit
www.genesco.com.
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Genesco Media Contact Claire
S. McCall 615.308.2483 cell cmccall@genesco.com
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