Paris 2024: 5 Nimble Marketing Strategies to Engage Your Audiences during the Olympic Games
July 25 2024 - 8:58AM
As the Paris 2024 Olympic Games approach, it’s not just the
athletes who are gearing up for the big event; businesses around
the world are also preparing to capture the attention of over a
billion viewers. While sponsoring athletes or securing airtime on
national stations is out of reach for most small businesses,
digital marketing offers a nimble and cost-effective go-to-market
approach.
According to VisualGPS research from iStock, a
leading e-commerce platform providing premium images,
illustrations, videos to small and medium sized businesses (SMBs)
and enterprises (SMEs), 40% of small business owners identify
acquiring new customers as a key challenge for profitability,
highlighting how a business engages customers online is
crucial.
“The challenge for small businesses around
customer acquisition revealed by our VisualGPS research highlights
the value of impactful, cut-through advertising,” said
Camila Picolli, Global Head of Digital Marketing at
iStock. “Images and videos in digital marketing have the
power to move people to click or scroll, especially during
high-impact and saturated advertising moments like the Olympic
Games. If small businesses are struggling to acquire or build
consumer loyalty, the role of visual content in online advertising
shouldn’t be overlooked.”
To help small businesses build a marketing
strategy powered by visual content that helps them stand out,
iStock experts share five gold medal-winning marketing strategies
to triumph in this upcoming Olympic Games:
- Foster Authentic Connections Through Authentic
Visuals: iStock’s research shows 70% of people feel more
connected to businesses that display varied behaviors and
personalities. For your Olympics advertising to stand out, use
relatable visuals of people of all abilities, and body types in
sports, not just young, toned athletes. Use this as an opportunity
to highlight the Games as a time for celebration, camaraderie, and
social gatherings, emphasizing the joy of shared experiences and
the well-being sports bring to everyone involved.
- Leverage the Impact of Video Content:
According to VisualGPS, 82% of people globally draw inspiration
from videos on platforms like YouTube, TikTok, or Instagram, yet
only 11% of SMBs and SMEs are using video content. Consider doing
tutorials or explainers around your product to draw viewers. You
can choose someone to be the voice of your company and use b-roll
stock video to help convey your ideas or feelings. Stock short
clips can provide just enough visual information to help you
express what you want in a way that looks professional while still
being easy to use.
- Enhance SEO with Imagery: For some, SEO is all
about keywords and written content, but visual content can also be
used to enhance your search ranking. High-quality images and videos
can help your content grow its audience potential on platforms like
TikTok, Pinterest, and Alphabet. Repurpose the same keywords you
use in your text for your video and image titles, asset titles,
descriptions, and social media posts created to promote that
content.
- Invest in High-Quality, Trend-Setting Images:
VisualGPS revealed that professional photography remains a top
trusted source for authentic content, with 87% of people valuing
image authenticity. While custom photoshoots can be expensive,
high-quality stock images and videos offer a cost-effective
alternative. Consider an image library like iStock, which offers
exclusive and authentic images and videos that keep up with current
visual trends, ensuring your content stays fresh and relevant.
Additionally, their AI technology allows you to modify stock
imagery by adding, replacing, or removing elements to better fit
your project.
- Harness the Power of Generative AI: iStock’s
VisualGPS shows that 42% of SMBs and SMEs globally use AI-generated
images for marketing. It’s no longer a question of if you should
use AI, but how. To transition from ideation to implementation,
first consider if AI saves time and money versus when stock or UGC
(user generated content) is better. If AI is your choice, focus on
its creative potential, think about new visual concepts around
‘competition,’ ‘teamwork,’ and ‘celebration’ that highlight the
spirit of the Games. Lastly, opt for AI image generators like
Generative AI by iStock that offer legal indemnification and are
safe for commercial use.
For more inspiration and to browse premium
imagery for your marketing campaigns, visit iStock.
Image Credits: FG Trade/iStock
Media contact:Ilse
NoguezIlse.noguez@gettyimages.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5971a33f-9a5e-4a31-9eb4-4f3425ae02fe
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