Annie’s Cooks Up New ‘Now Cheesier’ Mac & Cheese Recipe, More Smiles Are the Key to Unlocking Free Mac
September 10 2024 - 9:00AM
Business Wire
Annie’s delivers cheesier Mac & Cheese,
along with a TikTok effect to drive cheesier smiles at mealtime
Get ready to turn every family dinner into a cheesy celebration,
because Annie’s has officially added MORE real cheese to the famous
Mac & Cheese you know and love. Hitting shelves nationwide this
month, Annie’s Now Cheesier recipe brings a delightful upgrade to
its top mac & cheese flavors with even more ooey gooey real
cheese that will have everybunny smiling.
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Annie’s cranks up smiles with the New
‘Now Cheesier’ Mac & Cheese Recipe (Photo: Business Wire)
Annie’s new recipe for Shells & White Cheddar and Shells
& Real Aged Cheddar delivers the same quality, parent-approved
ingredients that are yummy too! The new recipe adds an extra
helping of creamy, delicious cheese to the classic recipe. That’s
right — Annie’s has taken your favorite cheesy dish and turned up
the meter to maximum cheese!
To celebrate, Annie’s created a custom TikTok effect, “Say
(Extra) Cheese,” allowing families to capture memories and show off
their cheesiest smiles for the chance to unlock a free box of
Annie’s Now Cheesier.* Head to Annie’s Homegrown TikTok to learn
more and unlock your own free box!
The Now Cheesier Mac & Cheese renovation is part of Annie’s
“Promise For Better” campaign, promising REAL cheese, better
mealtimes and better memories with an extra layer of happiness and
purposeful ingredients in every bite.
"Our goal at Annie’s has always been to create moments of joy
around the dinner table," said Giulia Quattrone, Senior Brand
Manager for Annie’s. "We’re so excited for families to try our new
recipe and experience the incredible taste of even more real
cheese. With Now Cheesier, we’re cranking up the smiles as part of
our Promise for Better and we can’t wait to see how fans use our
new TikTok effect to stir up their own fun with Annie’s
goodness!”
Annie’s new Now Cheesier recipe is available in September at
retailers nationwide for an MSRP of $2.59. Look for specially
marked boxes of Annie’s Shells & White Cheddar and Shells &
Real Aged Cheddar to try the new recipe and unlock a box of Now
Cheesier by using #Annies and #SayExtraCheese with the Annie’s
TikTok effect! For more information on unlocking free boxes, visit
Annies.com and @AnniesHomegrown on TikTok and Instagram. Official
rules can be found at AnniesNowCheesier.com.
*Annie’s Now Cheesier free samples are available while supplies
last. Limit 1 box per household.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to boldly build its brands, relentlessly
innovate, unleash its scale and stand for good. Its portfolio of
beloved brands includes household names like Cheerios, Nature
Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty
Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more.
General Mills generated fiscal 2024 net sales of U.S. $20 billion.
In addition, the company’s share of non-consolidated joint venture
net sales totaled U.S. $1 billion. For more information, visit
www.generalmills.com.
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General Mills Media Line; Media.Line@genmills.com Edelman Ali
Barzyk; Ali.Barzyk@edelman.com
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