Six months after joining efforts, the tech giant and creative
powerhouse make another bold move to offer a unique one-stop
creative and tech shop for global marketeers
Globant GUT Network will leverage the best of global
creativity, spearheaded by GUT, with the amazing array of Globant's
marketing and tech offering
Media Kit
CANNES, France, June 19, 2024 /PRNewswire/ -- Globant (NYSE:
GLOB), a digitally native company focused on reinventing businesses
through innovative technology solutions, announced today the launch
of Globant GUT, the first creative Network reinvented by tech. The
new Network aligns Globant's previously acquired agencies Habitant,
Ad_bid, KTBO, and Vertic with GUT, award-winning global creative
agency who became part of the Globant family last November. This
new organization will leverage specialist teams spanning
advertising, strategy, marketing technology, content, design,
media, commerce, and product innovation.
Globant GUT will be led by Wanda
Weigert, Globant's Chief Brand
Officer, together with an incredible team of agency
founders: Gastón Bigio and Anselmo
Ramos, founders of GUT; Pepe
Chamorro and Fernando Martínez-Corbalán, founders of
Habitant; Sebastian Jespersen and
Mads Petersen, founders of Vertic;
Jaime López and Jorge Camargo,
founders of Ad_Bid; and Armando
Ortigosa, founder of KTBO.
Globant GUT Network will comprise 8 Studios, specialized teams
of professionals that operate as centers of excellence, innovating
and delivering top-notch solutions within specific
capabilities:
- Marketing Strategy Studio
- Advertising Studio (operated under the GUT brand)
- Full-funnel Media Studio
- Content Studio
- Marketing Technology Studio
- Design Studio
- Product Studio
- Commerce Studio
"Our digital first offering has evolved now with the
consolidation of an industry-leading one-stop shop for Marketing
solutions. We are entering a new era, where we offer beloved brands
worldwide the perfect blend of tech, strategy and creativity
powered by AI," said Wanda
Weigert, Chief Brand Officer,
Globant. "By bringing all of our capabilities together with
the powerful GUT brand, we are at the sweet spot, ready to
revolutionize the advertising and marketing scene and delight our
client's customers."
"This is an incredible moment for GUT, as we are executing
our 'Gutsier with Globant' strategy and accelerating all our
dreams," said Gastón Bigio, Co-Founder and Creative Chairman
of GUT. "We now have the tools to work seamlessly across all
disciplines to bring clients the very best creativity backed by
powerful technology that only Globant can provide."
"When ad nerds and tech nerds come together, there is no
limit to what we can create, and now we will have an even greater
ability to bring brave creativity to every aspect of the marketing
landscape," said Anselmo
Ramos, Co-Founder & Creative Chairman, GUT. "This
is the next step on our journey to become the most diverse,
creative, and influential agency Network in the world and moves us
even closer to our goal of becoming a Top 5 Global Creative Network
at Cannes. We can't wait to show
the power of creative tech."
"In a world where we don't go online but live online, brands
have unprecedented opportunities to reach the consumer in
personalized ways. Understanding and leveraging this opportunity
with respect will lead to an intimately integrated and long-lasting
relationship between the brand and its customers, or as we call it
at Globant GUT, obtain a 'Share of Life®,'" said
Sebastian Jespersen, responsible
for the Strategy Studio at Globant GUT.
"With the latest technology and the use of AI, our teams will
turn data into insights and actions to get great results for our
clients. We are going through a pivotal moment when having a
full-funnel Marketing partner is not only good but necessary to
create super-personalized experiences, make things run smoothly,
and deliver unmatched value", said Pepe Chamorro, leader of Marketing Technology
and Content Studios at Globant GUT.
GUT was acquired by Globant in November of 2023 following a
record-breaking year for the agency, which was named Cannes Lions
Independent Network of the Year after winning 35 Lions, including 3
Grand Prix, 8 Golds, 12 Silvers, and 12 Bronzes across its Network.
Additionally, Adweek named GUT Breakthrough Agency of the Year and
GUT Buenos Aires the International Agency of the Year. Earlier this
year, GUT was named one of Fast Company's Most Innovative Companies
in Marketing and Advertising. GUT has eight offices across America
and Europe, over 80 top clients,
and plans to expand its footprint even further before the end of
this year.
Besides taking a key role in the new Network leading the
Advertising Studio, GUT will continue to operate freely as it does
today with Gastón Bigio and Anselmo
Ramos leading the agency along with its Global CEO
Andrea Diquez.
Both Globant and GUT are ranked among the top ten global
organizations in their respective industries: Globant is the 5th
strongest IT brand globally according to the latest Brand Finance
report, and GUT was the most creative independent advertising
network in the world according to Cannes 2023 Report – together they are a
powerful global creative tech company primed for even greater
growth. Fortune also included Globant on its latest list of "100
Fastest-Growing Companies," ranked first among peers in the
Information Technology Services category, and recognized for its
revenue, profit, and stock return over the last three years.
About Globant
At Globant, we create the
digitally-native products that people love. We bridge the gap
between businesses and consumers through technology and creativity,
leveraging our experience as an AI powerhouse. We dare to digitally
transform organizations and strive to delight their customers.
- We have more than 28,900 employees and are present in 33
countries across 5 continents, working for companies like Google,
Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a
Worldwide Leader in CX Improvement Services (2020) by IDC
MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT
brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT,
and Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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For more information, visit www.globant.com
ABOUT GUT:
GUT is an award-winning global creative Network with offices in
Miami, Buenos Aires, São Paulo, Toronto, Mexico
City, Los Angeles,
Amsterdam, and Madrid created on the foundation of three
essential values: Courage, Transparency, and above all,
Intuition.
Since its founding in 2018 by Anselmo
Ramos and Gastón Bigio, GUT's strength has been to help
brands generate a disproportionate amount of buzz, infiltrate pop
culture, influence behaviors, create brand love long term, and
ultimately help solve brands' biggest business challenges.
The GUT Network has also won multiple accolades at the
industry's most prestigious award shows, including at Cannes Lions
2023, where it won a total of 3 Grand Prix and 35 Lions, and became
#1 Independent Network of the Year, LATAM Regional Network of the
Year, and its GUT Buenos Aires office became both Independent
Agency of the Year and Agency of the Year – a first for
Argentina. More recently, GUT was
named as Adweek's #1 Breakthrough Agency of the Year, and GUT
Buenos Aires was named as the #1 International Agency of the
Year.
GUT is part of Globant, a digital-native company focused on
reinventing businesses through innovative technological solutions.
Together, they lead the integration of technology in
advertising.
Learn more at https://www.gut.agency/
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