SOUTHLAKE, Texas and
SAO PAULO, Sept. 9, 2021 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading software and
technology provider that powers the global travel industry, today
announced the successful migration of GOL Linhas Aéreas,
Brazil's largest domestic
airline, from their legacy reservation system onto the SabreSonic
passenger service system (PSS). The well-executed cutover now
enables the airline to expand GOL's global reach, offer exceptional
personalized passenger experiences, and propel its growth
plans.
With the recent migration, Sabre's highly-scalable technology
will collectively manage the large number of passengers that travel
on GOL each year. The two companies will continue to work closely
to expand the airline's operations and evolve its retailing,
distribution and fulfillment capabilities.
"At GOL we have taken significant steps to ensure the company is
well-positioned for growth in the post-pandemic cycle. Innovation
and technology are key components of our strategic growth plans,"
said Eduardo Bernardes Neto, Vice
President, Sales, Marketing & Clients at GOL. "We are confident
that the flexible and intelligent nature of Sabre solutions,
including the PSS, will enable us to be more efficient and offer a
modern retail experience that enables personalized travel at scale
to better serve our customers."
Headquartered in São Paulo, GOL began operations in 2001 and has
quickly grown to become one of largest airlines in South America, carrying more than 36 million
passengers per year to over 100 destinations in Brazil,
South America,
the Caribbean and the United States.
"We are proud to become GOL's trusted travel technology partner
as it embarks upon the next phase of its journey," said
Dave Shirk, President of Travel
Solutions at Sabre. "We are excited to have successfully completed
GOL's migration to SabreSonic and see that Sabre's differentiated
set of solutions delivers value to the airline."
Sabre's robust PSS has already allowed Sabre's valued partners
to realize increased revenue through merchandising, codeshare
agreements and alliance partners, plus cost savings from better
managed inventory and schedules, as well as from shopping and
reservations capabilities. Airlines are also able to gain an
improved understanding of market trends using
real-time data which finds problems and creates solutions to
maximize the value of every seat sold.
"We are thrilled to collaborate with GOL, as Sabre provides deep
market expertise and next-generation solutions and services to help
GOL, an airline with a history of innovation, to evolve and provide
its customers with an even better travel experience," added
Ana Maria Escobar, vice president,
airline sales for Latin America
and the Caribbean, Sabre Travel
Solutions. "The migration to SabreSonic was a big undertaking, and
our collective teams worked relentlessly throughout this complex
process to ensure its success, despite the challenges of the
Covid-19 pandemic. We look forward to supporting GOL's ongoing
innovation and technology objectives in the years to come."
SabreSonic will provide GOL's customers with a seamless
experience, from flight search, online booking, check-in,
purchasing ancillaries on websites, and after-sales service. The
PSS is designed to automate sales and reservations with enhanced
functionalities that can help provide increased revenue
opportunities by tailoring offers to meet the needs of every
traveler and help create the most efficient airport experience
possible.
In addition to SabreSonic, the multi-year agreement with GOL
provides the airline with a broad portfolio of Sabre solutions to
help manage airline operations, increase revenue and sell
ancillaries across all channels throughout the customer journey,
including:
- Next-generation offer management and revenue optimization to
help maximize revenue and tailor personalized offers
- Digital Workspace to give airline agents more efficient tools
to manage the passenger experience
- Technology solutions such as Intelligence Exchange, Micro-Apps
and the Sabre API Hub to easily integrate with in-house and
third-party solutions that fits the airline's unique needs
GOL joins a substantial list of the region's largest carriers
using Sabre. As the platform at the center of the business of
travel, Sabre provides reliable performance, scalability, market
reach, and global support to help airlines manage complex
requirements as they move forward in this dynamic market. Sabre
keeps trailblazing in the travel industry with the use of top-notch
artificial intelligence and machine learning capabilities that will
help shape the future of the retailing, distribution and fulfilment
of travel.
Sabre had previously announced this new PSS agreement during its
quarterly earnings conference call last month. For more information
visit https://investors.sabre.com.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About GOL Linhas Aéreas Inteligentes S.A.
GOL
is Brazil's largest airline, leader in the corporate and
leisure segments. Since its founding in 2001, it has been the
airline with the lowest unit cost in Latin America, which has
enabled the democratization of air transportation. The Company has
a strategic alliance with Air France-KLM, in addition to making
available to Customers many codeshare and interline agreements,
bringing more convenience and ease of connections to any place
served by these partnerships. With the purpose of "Being First for
Everyone", GOL offers the best travel experience to its passengers,
including: the largest inventory of seats and the most legroom; the
most complete platform with internet, movies and live TV; and the
best loyalty program, SMILES. In cargo transportation, GOLLOG
delivers parcels to various regions in Brazil and abroad.
The Company has a team of 15,000 highly qualified airline
professionals focused on Safety, GOL's number one value, and
operates a standardized fleet of 127 Boeing 737 aircraft. GOL's
shares are traded on the NYSE (GOL) and the B3 (GOLL4). For further
information, visit www.voegol.com.br/ir.
SABR-F
Sabre Contacts:
Denise Canelas
denise.canelas@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact
Kevin
Crissey
sabre.investorrelations@sabre.com
GOL Linhas Aéreas Contact:
InPress Porter Novelli
gol@inpresspni.com.br
Becky Nye
bnye@montiethco.com
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SOURCE Sabre Corporation