Banana Republic Introduces Style Passport, a New Rental Subscription Service for Women
August 16 2019 - 8:15AM
Business Wire
Offering a World of Wardrobe
Possibilities
Banana Republic announced today the launch of Style Passport, an
online subscription service that provides unlimited access to its
women’s apparel collection. The brand will roll out the service at
the end of September to customers in the United States, with the
goal of adding men’s apparel at a later date.
A robust omni-experience is critical as today’s consumer shops
in a variety of ways. Rental subscription is an innovative platform
that will increase access to Banana Republic’s versatile style and
help bring new customers to the brand.
“We’re constantly evolving with our customer, meeting her where
she is shopping. Style Passport will drive incremental revenue, and
help us connect with younger shoppers who appreciate great style
and want an affordable, sustainable way to try new fashion,” said
Mark Breitbard, CEO and President of Banana Republic. “With this
new service, we’ll gather valuable insights from a highly
interactive customer base that can be used to design future product
and experiences.”
Banana Republic is committed to integrating sustainability
throughout the business from sustainable fibers to
environment-friendly practices. Style Passport provides an easy way
for customers to own fewer items while improving their wardrobe
with fashion for every occasion. The new service will allow
customers to rent the Republic for one flat monthly fee, with the
option to keep and purchase any favorite item. Style Passport is
$85 per month for a three-garment plan that includes free priority
shipping, unlimited exchanges and returns, and complimentary
laundering services.
As part of the brand’s work to enhance the customer experience
online and in stores, Banana Republic partnered with rental
technology platform CaaStle to develop Style Passport and will
utilize its white glove service to handle logistics while
delivering a seamless experience. Banana Republic will also offer
Buy Online, Pick Up in Store beginning in the fall of 2019.
About Banana Republic
Banana Republic is a global apparel and accessories brand
focused on delivering modern, versatile classics designed for a
life with no boundaries. Curious, connected and out in the world,
Banana Republic provides a wardrobe of favorites – clothing,
eyewear, jewelry, shoes, handbags and fragrances – all made for a
life in motion with the finest materials and fabric innovations.
Founded in San Francisco, Banana Republic is located in about 700
company-operated and franchise retail locations worldwide.
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Kris Marubio press@bananarepublic.com 415-427-9023
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