Filed by Transfix Holdings,
Inc.
Pursuant to Rule 425 under
the Securities Act of 1933
and deemed filed pursuant
to Rule 14a-12
under the Securities Exchange
Act of 1934
Subject Company: G Squared
Ascend I Inc.
Commission File No.: 001-39981
Date: January 6, 2022
Transfix Joins the United
Nations Global Compact Initiative
- Commits to ongoing responsible
business actions to create a better world -
Jan 06, 2022, 09:00 ET
https://www.prnewswire.com/news-releases/transfix-joins-the-united-nations-global-compact-initiative-301455097.html?tc=eml_cleartime
NEW YORK, Jan. 6, 2022 /PRNewswire/ -- Transfix Inc.
("Transfix"), a leading, next-generation digital freight platform, today announced that the company has joined the United Nations
Global Compact initiative — a voluntary leadership platform for the development, implementation, and disclosure of responsible business
practices.
The UN Global Compact is a call to companies worldwide
to align their strategies and operations with10 universally accepted principles in the areas of human rights, labor, environment, and
anti-corruption, and to take action in support of UN goals and issues embodied in the Sustainable Development Goals (SDGs).
"We are committed to building a better future
for our industry, as well as for the millions of men and women that work across the supply chain," said Lily Shen, CEO and President,
Transfix. "It is a true honor to join the UN Global Compact, as we continue to focus on driving and scaling sustainable practices
throughout our business, and our sector at large. We look forward to working with more of our key partners across the industry- many of
whom are doing incredible work already - to advance this critical cause."
Launched in 2000, the UN Global Compact is the largest
corporate sustainability initiative in the world, with more than 9,500 companies and 3,000 non-business signatories based in over 160
countries, and more than 70 Local Networks.
Transfix's digital freight platform - powered by
its proprietary technology, AI, and automation and underpinned with world-class operations - is transforming the traditional and digital
freight sector, bringing together the world's best shippers and carriers, while delivering a transparent, trusted, and sustainable freight
ecosystem.
As announced on September 21, 2021, Transfix
has entered into a definitive business combination agreement with G Squared Ascend I Inc. ("G Squared Ascend I") (NYSE:
GSQD), a special purpose acquisition company sponsored by affiliates of G Squared, that is expected to result in Transfix becoming a
publicly listed company. Completion of the business combination is subject to customary closing conditions.
We encourage you to visit our profile on the UN Global
Compact website.
About Transfix
Transfix is a market-leading, next-generation freight
platform transforming the traditional and digital freight sector while bringing transparency, trust, and sustainability to the transportation
ecosystem. The company combines deep industry expertise and a world-class class carrier network with advanced technology. The result?
Competitive pricing, superior service and reliability, and an intelligent platform designed to optimize the supply chain from start to
finish. Today, some of the world's most recognized brands rely on Transfix's trusted carrier network. Transfix was named one of Forbes'
"Next Billion-Dollar Startups" and is headquartered in the heart of New York City. For more information, visit www.transfix.io.
About G Squared
G Squared is a global venture capital firm that partners
with dynamic companies throughout their life cycles as a complete capital solutions provider, working to create value for companies, investors,
employees, and other stakeholders. The firm focuses on investments in growth-stage technology companies and has invested in over 100 portfolio
companies since it was founded in 2011. The firm's affiliate, G Squared Ascend I, offers transformative private companies a path to public
markets via SPAC. For more information on G Squared and its portfolio, visit: www.gsquared.com. For more information on G Squared Ascend
I, visit: www.gsquaredascend.com.
Media Contact
Chelsea Horn, Carve Communications for Transfix
chelsea@carvecomms.com
(210) 378-8580
Investor Contact
Investors@transfix.io
Important Information and Where to Find It
In connection with the proposed business combination
involving G Squared Ascend I Inc. and Transfix, Transfix Holdings, Inc. ("Transfix Holdings") has filed a registration statement
on Form S-4, as amended (the "Registration Statement") with the Securities and Exchange Commission (the "SEC"). The
Registration Statement includes a proxy statement of G Squared Ascend I and a prospectus of Transfix Holdings. Additionally, G Squared
Ascend I and Transfix Holdings will file other relevant materials with the SEC in connection with the business combination. Copies may
be obtained free of charge at the SEC's website at www.sec.gov. Security holders of G Squared Ascend I are urged to read the proxy statement/prospectus
and the other relevant materials when they become available before making any voting decision with respect to the proposed business combination
because they will contain important information about the business combination and the parties to the business combination and related
matters. The information contained on, or that may be accessed through, the websites referenced in this communication is not incorporated
by reference into, and is not a part of, this communication.
Participants in the Solicitation
G Squared Ascend I and its directors and officers
may be deemed participants in the solicitation of proxies of G Squared Ascend I's stockholders in connection with the proposed business
combination. Transfix and its officers and directors may also be deemed participants in such solicitation. Security holders may obtain
more detailed information regarding the names, affiliations and interests of certain of G Squared Ascend I's executive officers and directors
in the solicitation by reading G Squared Ascend I's final prospectus for its initial public offering filed with the SEC on February 8,
2021, and the proxy statement/prospectus and other relevant materials filed with the SEC in connection with the business combination when
they become available. Information concerning the interests of G Squared Ascend I's participants in the solicitation, which may, in some
cases, be different than those of their stockholders generally, will be set forth in the proxy statement/prospectus relating to the business
combination when it becomes available.
No Offer or Solicitation
This communication is for informational purposes
only and is not intended to and shall not constitute a proxy statement or the solicitation of a proxy, consent or authorization with respect
to any securities in respect of the proposed business combination and shall not constitute an offer to sell or the solicitation of an
offer to buy any securities or constitute a solicitation of any vote or approval, nor shall there be any sale, issuance or transfer of
securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under
the securities laws of any such jurisdiction.
Forward Looking Statements
The information in this communication may
contain statements that are not historical facts but are "forward-looking statements'' within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and within the meaning of
"safe harbor" provisions under the United States Private Securities Litigation Reform Act of 1995. All statements, other
than statements of present or historical fact included in this communication, regarding G Squared Ascend I's proposed business
combination with Transfix, G Squared Ascend I's ability to consummate the transaction, the benefits of the transaction and the
combined company's future financial performance, as well as the combined company's strategy, future operations, estimated financial
position, estimated revenues and losses, projected costs, prospects, plans and objectives of management are forward-looking
statements. When used in this communication, the words "could," "should," "will," "may,"
"believe," "anticipate," "intend," "estimate," "expect," "project," the
negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all
forward-looking statements contain such identifying words. These forward-looking statements are based on management's current
expectations and assumptions about future events and are based on currently available information as to the outcome and timing of
future events. Except as otherwise required by applicable law, G Squared Ascend I and Transfix disclaim any duty to update any
forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or
circumstances after the date of this communication. G Squared Ascend I and Transfix caution you that these forward-looking
statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the
control of either G Squared Ascend I or Transfix. In addition, G Squared Ascend I and Transfix caution you that the forward-looking
statements contained in this communication are subject to the following factors: (i) the occurrence of any event, change or other
circumstances that could delay the business combination or give rise to the termination of the agreements related thereto; (ii) the
outcome of any legal proceedings that may be instituted against G Squared Ascend I or Transfix following announcement of the
transactions; (iii) the inability to complete the business combination due to the failure to obtain approval of the shareholders of
G Squared Ascend I, or other conditions to closing in the transaction agreement; (iv) the risk that the proposed business
combination disrupts G Squared Ascend I's or Transfix's current plans and operations as a result of the announcement of the
transactions; (v) Transfix's ability to realize the anticipated benefits of the business combination, which may be affected by,
among other things, competition and the ability of Transfix to grow and manage growth profitably following the business combination;
(vi) costs related to the business combination; (vii) changes in applicable laws or regulations; (viii) rollout of Transfix's
business and the timing of expected business milestones, (ix) the effects of competition on Transfix's business, (x) supply
shortages in the materials necessary for the production of Transfix's products, (xi) risks related to original equipment
manufacturers and other partners being unable or unwilling to initiate or continue business partnerships on favorable terms, (xii)
the termination or reduction of government clean energy and electric vehicle incentives, (xiii) delays in the construction and
operation of production facilities, (xiv) the amount of redemption requests made by G Squared Ascend I's public stockholders, (xv)
changes in domestic and foreign business, market, financial, political and legal conditions, and (xvi) the possibility that Transfix
may be adversely affected by other economic, business, and/or competitive factors. Should one or more of the risks or uncertainties
described in this communication, or should underlying assumptions prove incorrect, actual results and plans could differ materially
from those expressed in any forward-looking statements. You should carefully consider the risks and uncertainties described in the
"Risk Factors" section of G Squared Ascend I's final prospectus filed on February 8, 2021, and Quarterly Reports on Form
10-Q, in each case, under the heading "Risk Factors," and other documents of G Squared Ascend I filed, or to be filed,
including the proxy statement/prospectus, with the SEC. Additional information concerning these and other factors that may impact
the operations and projections discussed herein can be found in G Squared Ascend I 's periodic filings with the SEC, including G
Squared Ascend I's final prospectus for its initial public offering filed with the SEC on February 8, 2021. G Squared Ascend I's SEC
filings are available publicly on the SEC's website at www.sec.gov.
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