Gateway One Brings Style and Simplicity to the PC
September 27 2007 - 9:30AM
PR Newswire (US)
Gateway's newest all-in-one desktop offers an affordable, elegant
alternative to traditional designs NEW YORK and IRVINE, Calif.,
Sept. 27 /PRNewswire-FirstCall/ -- Today at Digital Life, the
industry's premiere consumer electronics show, Gateway, Inc.
(NYSE:GTW), unveiled one of the industry's slimmest and most
stylish computers yet, the Gateway One(TM). The no-compromise
elegant design, simplicity and expandability of Gateway's newest
all-in-one PC brings sophistication to computer design, proving PCs
don't have to be boxy and boring. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070927/LATH067-a) (Photo:
http://www.newscom.com/cgi-bin/prnh/20070927/LATH067-b) "Gateway
One exemplifies the idea of simplicity, of less is more," said Gary
Elsasser, Gateway's senior vice president of products. "This
computer complements its environment and becomes a design element
you want to show off as much as you want to use. Because it doesn't
compromise on features or performance, it will be appreciated for
its brains as well as its beauty." Elegant by design, Gateway One
redefines the home PC emphasizing beauty as its outward focus.
Adding to its elegance, Gateway One also eliminates unsightly
wires, requiring only one cable, providing a clutter-free, clean
workspace. The system's wireless peripherals and invisible speaker
system eliminate messy jumbled cables, further enhancing its
streamline modern look. A stylish alternative to traditional
designs, the Gateway One resembles a high-end flat panel TV with a
wireless keyboard. Despite its compact design, it is a
fully-featured PC featuring a widescreen LCD. When configured with
an optional TV tuner, Gateway One blends Internet browsing, gaming,
music and broadcast entertainment into one, making it perfect for
the family room, kitchen, bedroom, or dorm room. Initially
available exclusively at Best Buy, Gateway One is on display at
Digital Life in the Gateway, Best Buy and Microsoft booths. "Our
customers buy their PCs for reasons beyond the functionality of the
system. Their computer reflects their lifestyle," said Wendy Fritz,
vice president of computing experience at Best Buy. "As more and
more customers put their computer at the center of their home,
making it an extension of their television, photo album, music
library and movie-watching experience, they are putting style at
forefront of their purchasing decision." Design Reigns Supreme as
PCs Become the Home's Digital Entertainment Hub As evidenced by a
June 2007 Forrester Research report, The Age of Style In Consumer
PCs(1), consumers are placing a greater emphasis on the style and
design of their computers, especially as PCs in the home become the
hub for the digital life. "Thirty-seven percent and 28 percent of
consumers, respectively, identify with the statements, 'Good design
is important to me' and 'I want the things I own to reflect my
sense of style,'" noted J.P. Gownder, analyst with Forrester
Research. "Style will grow in importance as Gen Y ages, and style
in general is becoming more important to consumers across all
product categories." The stylish feature-rich design of Gateway One
enhances the appearance of any room. Its smooth polished reflective
front finish creates a first-class impression and elegant presence.
With a compact design and small footprint, it fits perfectly in
space-constrained environments. Its design also makes it ideal for
any room in the home where consumers want to make a statement.
Looking right at home in the family room or kitchen, younger
children can be online or doing homework, close to their parent's
help and oversight. Having a PC in the main living area makes
access to family photos, directions, traffic and weather reports
quick and easy. City dwellers in small studio lofts will also
appreciate its elegant design and small size. Its high-fidelity
sound system and ability to function as a TV, DVD and CD player
make it a natural choice for those who want to maximize space and
functionality without compromising on style or performance. The
beauty of Gateway One is accentuated by its extremely simple set up
process. The wireless keyboard and mouse don't require
synchronization like most wireless devices, so consumers can simply
remove Gateway One from the box, plug in a single cable and they're
ready to go. Built in multi-antenna dual band a,b,g and n wireless
LAN frees users to use Gateway One any where in the home without
sacrificing network performance. The cable plugs into a "smart"
power module. Both the power module and the PC include
strategically placed USB and Ethernet ports. This eliminates
unsightly cable clutter from DSL or cable modems and printers,
while convenient USB and 1394 ports on the PC can be used for quick
access to commonly used items like USB flash drives, MP3 players
and cameras. Furthering its use and functionality, the Gateway One
is almost completely silent when running. It uses much less power
than a typical desktop PC, thanks to low-power components, an
external power module and smart power management. Leading
Technologies Help Consumers Get the Most Out of Their PC Despite
its visual simplicity, the Gateway One is a no-compromise
performance PC featuring powerful technology including Intel(R)
Core(TM) 2 Duo processor and advanced graphics options. The
Intel(R) dual-core technology packs two processing "brains" into
every PC allowing consumers to run multiple applications more
smoothly with less degradation in performance, such as watching the
latest YouTube video while downloading music. The processor and
advanced graphics serve to quickly render 3D images and provide a
fast overall response rate, delivering seamless action and vibrant
images. A 19-inch widescreen display brings lifelike, HD quality to
digital images. "Intel worked closely with Gateway on many of the
platform design innovations for the Gateway One and is excited to
help deliver the simply elegant system," said Patrick Gelsinger,
senior vice president and general manager of Intel's Digital
Enterprise Group. "The Gateway One is a great example of how the
high performance, energy efficient Intel Core 2 Duo processors help
redefine the look and response of consumer PCs. Equipped with the
Intel(R) Next-Gen Wireless-N technology, consumers have the ability
to harness Internet-delivered video, television and engage in
social networking through a product that is expandable and
complements their lifestyle." Perhaps one of the most innovative
features on Gateway One is the PC's front polished surface, which
delivers high-fidelity audio, serving as a "hidden" speaker. NXT
SoundVu patented exciters hidden behind the front panel vibrate the
panel surface to create rich stereo audio. There is no need for
external speakers, which only create clutter, collect dust and send
consumers looking for yet another power plug. This invisible
speaker solution elicits a jaw-dropping response from users and
delivers a high quality audio experience. Deciphering where the
sound is coming from reinforces Gateway One's intrigue and
deliberate, elegant design. Unlike other compact design or
all-in-one PCs, the Gateway One welcomes expansion. Its tool-less
chassis makes it painless to upgrade. By simply sliding two latches
to remove the back panel, users have easy access to key components.
A standard desktop SATA hard drive from another PC can be easily
slid into one of the drive bays and accessed immediately, making it
easy to back up or transfer data. Expansion capabilities include
seven USB 2.0 ports, one 1394 port, two memory slots, two desktop
hard drive bays and more. Windows Vista(R) and a Media Center
remote control enhance the entertainment value of the Gateway One.
Consumers can easily create and share digital documents, photos,
music and videos, participate in digital communities, and play
online and offline games. The wireless remote makes it easy to play
music or movies from across the room. "Microsoft and Gateway are
committed to developing new technologies and innovative products
together that give consumers new ways to experience their digital
lives," said Scott Di Valerio, corporate vice president, OEM
division at Microsoft. "Gateway One complements Windows Vista and
offers the simplicity and elegance that consumers crave." In
addition, models with a TV tuner allow user to enjoy Gateway One
just like a TV with built in personal video recording. Users can
schedule shows to be recorded and watch what they want when they
want. The built in IR blaster port combined with the TV inputs
supports almost any source of television -- antenna, direct cable,
and cable set top boxes For those that want to connect their PC to
an amplifier or entertainment system for digital sound, Gateway
One's power module includes an optical audio S/PDIF output jack and
a coaxial audio output jack. The flexibility of an adjustable
webcam makes it easy to record v-mail or video clips for posting to
websites or blogs. Depending on the user, it can be angled for
different heights, eliminating the need to tilt the display. When
not in use, it can be removed and stored away. The design
philosophy for Gateway One extends all the way to its wireless
mouse. Featuring a touch sensitive scroll bar instead of a wheel,
it cups nicely in the palm and feels like a smooth river rock.
Configurations Gateway is offering two retail versions of Gateway
One exclusively through Best Buy. Gateway.com will also offer a
third configuration through its Direct channel. The $1,299.99
configuration includes an Intel(R) Core 2(TM) Duo T5250 dual-core
processor; Intel Graphics Media Accelerator X3100; 320GB SATA II
hard drive(2) and a 1.3 megapixel webcam. The $1,799.99
configuration includes an Intel(R) Core 2(TM) Duo T7250 dual-core
processor; ATI Mobility Radeon(TM) HD 2600 XT graphics; 500GB SATA
II hard drive(2) and a 1.3 megapixel webcam and an analog/digital
TV tuner. The Gateway One model available direct from Gateway
includes an Intel(R) Core 2(TM) Duo T5250 dual-core processor; ATI
Mobility Radeon(TM) HD 2600 XT graphics; 400GB Serial ATA II hard
drive(2); and a 1.3 megapixel webcam for $1,499.99. See
http://www.beautyofone.com/ for additional information. Pricing and
Availability Gateway One is now available for pre-order through
Gateway's Direct channel (http://www.gateway.com/ or 1-800-GATEWAY)
and through its exclusive retail launch partner, Best Buy at
http://www.bestbuy.com/. The product will ship and be available in
retail stores starting in November. Prices range from $1,299.99 to
$1,799.99 depending on model and configuration. North America Based
Telephone Technical Support While many PC vendors go off-shore to
save service costs, Gateway's telephone technical support for U.S.
customers is 100-percent based in North America. Customers are
assured their calls are handled by knowledgeable, experienced,
well-trained and dedicated support agents close to home(3). About
Gateway Since its founding in 1985, Irvine, Calif.-based Gateway
(NYSE:GTW) has been a technology pioneer, offering award-winning
PCs, servers and related products to consumers, businesses,
government agencies and schools. Gateway is the fourth largest PC
company in the U.S. and among the top ten worldwide. The company's
value-based eMachines brand is sold exclusively by leading
retailers worldwide, while the premium Gateway line is available at
major retailers, over the web and phone, and through its direct and
indirect sales force. See http://www.gateway.com/ for more
information. All offers subject to change without notice or
obligation and may not be available at all retail locations. Prices
listed are manufacturer suggested retail prices and may vary by
retail location. (1) Forrester Research, June 2007, "The Age of
Style In Consumer PCs" (2) Accessible capacity varies; MB = 1
million bytes; GB = 1 billion bytes. TB = I trillion bytes. (3)
Service methods subject to change without notice or obligation.
(C)2007 Gateway, Inc. Gateway terms and conditions of sale apply.
Trademarks used herein are trademarks or registered trademarks of
Gateway, Inc. in the United States and other countries. Other
product or service names mentioned herein are the trademarks of
their respective owners. Gateway cannot be held responsible for
pricing or other typographical errors.
http://www.newscom.com/cgi-bin/prnh/20070927/LATH067-a
http://www.newscom.com/cgi-bin/prnh/20070927/LATH067-b
http://photoarchive.ap.org/ DATASOURCE: Gateway, Inc. CONTACT: Lisa
Emard, +1-949-471-7705, , or Erin Davern, +1-949-471-7785, , both
of Gateway, Inc. Web site: http://www.gateway.com/
http://www.beautyofone.com/ http://www.bestbuy.com/
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