TRAVERSE
CITY, Mich., March 27,
2024 /PRNewswire/ -- Hagerty, Inc. (NYSE: HGTY), an
automotive enthusiast brand and leading specialty vehicle insurance
provider, is celebrating its 40th anniversary this year with the
launch of a year-long creative campaign titled "Keepers of the
Flame."
Hagerty has built its reputation through an unwavering
commitment to car-loving communities. What began as a specialty
insurance company four decades ago now includes a trusted
marketplace for buying and selling collectible cars, a driver's
club with exclusive membership benefits and an entertainment hub
for passionate car enthusiasts.
"People take great care of the things they love, and for more
than 67 million automotive enthusiasts, that love is cars," said
McKeel Hagerty, CEO of Hagerty.
"It's a testament to the enduring appeal of automobiles and the
culture that surrounds them. I have pride in knowing the passion
for cars is as vibrant as it was 40 years ago, and that Hagerty is
playing a vital role in maintaining this community of car lovers
for the next 40 years."
Keeping the Flame Alive
The "Keepers of the Flame"
campaign is an ode to the passion that millions of people share for
cars and driving, and a signal to the automotive world that Hagerty
has "plenty left in the tank" for the next 40 years. The campaign
celebrates all people who fuel Hagerty – its employees, members,
partners and the automotive enthusiast community as a whole – with
original creative content running across all owned channels
including print, digital and social media with a message that
honors car love.
Additional activities include a 40th anniversary
special section of Hagerty Drivers Club magazine and an anniversary
focused Hagerty Marketplace online auction this summer featuring
some of the most iconic cars from the RAD Era – 1984 – honoring not
only the year of Hagerty's inception but connecting this offering
to Hagerty's RADwood lifestyle events celebrating the 80s and
90s.
Driving Cultural and Community Connections
Since its
founding, Hagerty has invested more than $22
million in preserving car culture for our generation and the
generations to come. This includes the creation of a national
nonprofit Hagerty Drivers Foundation (HDF), which has most recently
provided $50,000 in grant funding for
students pursuing automotive restoration opportunities and more
than 500 grants for future drivers to obtain driver's education,
including $150,000 in grants this
year. In addition, the HDF has added 34 historic vehicles to the
National Historic Vehicle Register, the only Federally recognized
program that documents and celebrates America's most significant
automobiles, preserving their heritage in perpetuity at the Library
of Congress.
Follow along as we celebrate Hagerty's 40th anniversary by
connecting with us on Facebook, Instagram, Twitter and LinkedIn.
Additional details can be found at
www.hagerty.com/lp/40th-anniversary.
About Hagerty (NYSE: HGTY)
Hagerty is an automotive
enthusiast brand committed to saving driving and fueling car
culture for future generations. The company is a leading provider
of specialty vehicle insurance, expert car valuation data and
insights, live and digital car auction services, immersive events
and automotive entertainment custom made for the 67 million
Americans who self-describe as car enthusiasts. Hagerty also
operates in Canada and the U.K.
and is home to Hagerty Drivers Club, a community of over 800,000
who can't get enough of cars. For more information, please visit
www.hagerty.com or connect with us on Facebook, Instagram, Twitter
and LinkedIn.
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SOURCE Hagerty
