Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT) (TSE: 6501), today announced that the company’s object store, Hitachi Content Platform (HCP), has been honored with a Visionary Product Award at the 2012 Storage Visions Conference, a leading event focusing on digital storage and the entertainment content value chain, held January 8-9 in Las Vegas, Nevada. Hitachi Data Systems was recognized in the Enabling Professional Storage Technology category for the benefits HCP brings to organizations, including simplified IT, reduced costs and reduced risks.

HCP is an intelligent object storage solution that simplifies and centralizes the management and distribution of unstructured and semi-structured data from multiple sources or locations, while maintaining global access to the data itself. It does this by storing data and metadata as a single item, which enables a content- and context-aware platform. HCP is optimized for scalability, reliability, efficiency and ease of use. A single HCP offers up to 40 petabytes of usable capacity that can be securely divided to support hundreds of applications, workloads or organizations, and cater to their widely varying requirements. The massive scale, object approach and multitenancy of HCP make it an ideal platform for cloud environments and centralizing IT. HCP also features advanced data, metadata and storage management capabilities including robust data protection and preservation technologies to eliminate the need for tape backups. All of these features can be monitored and managed through a single console that also provides tools to enable chargeback for cloud deployments. Together with Hitachi Data Ingestor (HDI), a bottomless, backup-free cloud on-ramp and remote office and branch office (ROBO) solution, HCP helps simplify content collection and distribution. It accelerates cloud adoption by allowing customers to move to a cloud environment at their own pace.

“As the amount of unstructured data continues to grow, HDS is dedicated to providing solutions that will help customers store, access and view that data more efficiently,” said Miki Sandorfi, chief strategist, File, Content and Cloud, Hitachi Data Systems. “Hitachi Content Platform enables organizations to achieve the benefits of IT consolidation, cloud, archiving, backup reduction and more without compromising security or completely rewriting critical applications.”

The Enabling Professional Storage Technology award highlights Hitachi Data Systems expertise and focus on providing a portfolio of integrated solutions that addresses customer challenges effectively and cost-efficiently. One of the biggest challenges in IT today is unstructured data growth, application proliferation and increasing variation in data types. This leads to increased server and storage sprawl with numerous infrastructure silos supporting different workloads. To address these challenges, HCP unlocks the value of data by supporting a wide range of applications on a single physical cluster and by using metadata to automate tasks, and simplify management and search across previously siloed datasets.

This is the ninth year the Storage Visions Conference has recognized companies who advance storage technologies used in consumer electronics and the media and entertainment industries, as well as provide visionary products for the digital content value chain. Award winners were chosen by a panel of industry experts and journalists.

About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,300 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit: http://www.hds.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

© Hitachi Data Systems Corporation 2012. All Rights Reserved. Hitachi is a registered trademark of Hitachi, Ltd., and/or its affiliates in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd., in the United States and other countries.

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