Simpson Announces Version 3.0 Devil Ray and Desert Devil Helmets
August 29 2024 - 8:30AM
Business Wire
Iconic safety brand continues to lead in
safety and performance with updated designs to meet evolving
customer needs
Simpson, a Holley Performance Brand (NYSE: HLLY), today
announced the release of the Devil Ray 3.0 and Desert Devil 3.0
racing and off-road helmets. The helmets set a new standard for the
Simpson brand with a lightweight design, improved safety features,
aggressive Simpson styling and unmatched performance.
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the full release here:
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Simpson Devil Ray 3.0 and Desert Devil
3.0 helmets (Photo: Business Wire)
Since 1959, Simpson has been trusted by racers and enthusiasts
alike to bring premium protection and performance to the helmets
they rely on for safe and fun adventures on and off-road. The
strategic redesign of the Devil Ray 3.0 and Desert Devil 3.0
helmets is another example of how Holley Performance Brands is
building on its legacy and delivering high-performance solutions
that meet the needs of customers across its key consumer vertical
groupings, including Safety & Racing and Modern Truck &
Off-Road.
The Devil Ray 3.0 helmet is for enthusiasts seeking a custom fit
and enhanced comfort during long races, while the Desert Devil 3.0
caters to enthusiasts venturing into off-road terrain, helping them
conquer the most challenging desert and dirt environments. The
Devil Ray and Desert Devil 3.0 helmets are designed to be the go-to
helmets across a wide range of platforms and are crafted to
withstand the toughest elements on and off the track.
“Helmets make up the largest segment of the global automotive
safety market today. Customers are looking for best-in-class
solutions for their performance and racing needs and the Simpson
Devil Ray 3.0 and Desert Devil 3.0 deliver that along with great
styling,” said Jordon Musser, Senior Vice President of Safety and
Racing, Holley Performance Brands. “Our designers and engineers are
listening to customers to create products like the improved Devil
Ray line that continue to advance Simpson and push the brand to the
forefront of auto performance safety for all enthusiasts.”
Both helmets are available in either carbon or composite
variations and drivers can pick from four color options, including
matte black, black, white or carbon fiber. The helmets boast
improved aerodynamics, redesigned ventilation and better accessory
integration.
Additional enhanced features for each helmet include:
Devil Ray 3.0
- Enhanced interior design for improved comfort during long
races
- Increased ventilation for optimal airflow
- Snell certified
Desert Devil 3.0
- Pre-installed radio, top air system and neck skirt for dust
protection in the toughest environments
- Top air system for optimal ventilation
- Enhanced interior design tailored for desert and dirt
environments
For more information on how to purchase the Devil Ray 3.0 and
Desert Devil 3.0 helmets, click here.
For more Holley company news, click here.
Certain statements in this press release may be considered
“forward-looking statements” within the meaning of the “safe
harbor” provisions of the United States Private Securities
Litigation Reform Act of 1995. Such forward-looking statements are
subject to risks, uncertainties, and other important factors which
could cause actual results to differ materially from those
expressed or implied by such forward-looking statements, including
but not limited to Holley’s ability to (1) successfully design,
develop, and market new products, (2) maintain and strengthen
demand for our products, (3) attract new customers in a
cost-effective manner, (4) expand into additional consumer markets,
and (5) and the other risks and uncertainties set forth in the
Annual Report on Form 10-K for the year ended December 31, 2023
filed with the U.S. Securities and Exchange Commission (“SEC”) on
March 14, 2024, and in any subsequent filings with the SEC.
About Holley Performance
Brands
Holley Performance Brands (NYSE: HLLY) leads in the design,
manufacturing and marketing of high-performance products for
automotive enthusiasts. The company owns and manages a portfolio of
iconic brands, catering to a diverse community of enthusiasts
passionate about the customization and performance of their
vehicles. Holley Performance Brands distinguishes itself through a
strategic focus on four consumer vertical groupings, including
Domestic Muscle, Modern Truck & Off-Road, Euro & Import,
and Safety & Racing, ensuring a wide-ranging impact across the
automotive aftermarket industry. Renowned for its innovative
approach and strategic acquisitions, Holley Performance Brands is
committed to enhancing the enthusiast experience and driving growth
through innovation. For more information on Holley Performance
Brands and its dedication to automotive excellence, visit
https://www.holley.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240829597468/en/
Media Relations Contact(s): Jordan Moore,
jmoore@tinymightyco.com / Sydney Goggans,
sgoggans@tinymightyco.com
Investor Relations Contacts: Anthony Rozmus / Neel Sikka
Solebury Strategic Communications 203-428-3224
Holley@soleburystrat.com
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