Fans can draft their top food and drink picks
for a free shot at
winning a share of $40,000 in total cash prizes
WARREN,
N.J., Jan. 9, 2025 /PRNewswire/ -- As hundreds
of millions prepare to tune into the biggest day in football, a new
survey from TUMS has revealed that 1 in 4 viewers will be focused
on the real MVP: the food.* To celebrate gameday foodies, TUMS has
teamed up with DraftKings to launch TUMS Fantasy Foodball Pool, a
first-of-its-kind free online game where players can create a
lineup made entirely of their favorite food and drink combinations.
No matter the plate – fantasy or real – TUMS provides fast relief
when occasional heartburn strikes so fans can tackle unwanted
symptoms and get back to their beloved gameday bites. Age and
eligibility restrictions apply. Void where prohibited. See terms
at www.draftkings.com/tumsfoodball. Contest facilitated by
DraftKings.
Food lovers can visit www.DraftKings.com/TUMSFoodball to play up
to four rounds of TUMS Fantasy Foodball Pool for free for a shot at
winning a share of $40,000 in total
cash prizes. From tailgate plates and spicy bites to sweet treats
and New Orleans cuisine, fans can
draft their top six food and drink choices from a menu of 36 items
from now up to the Big Game following food-related themes:
- Jan. 6 to 12: Tailgate
Foods
- Jan. 13 to 19: Spicy
Foods
- Jan. 20 to 26: Sweet
Foods
- Jan. 27 to Feb. 9: New
Orleans Foods
Each round of TUMS Fantasy Foodball Pool features the top foods
and drinks selected by a survey of 2,000 Americans*, ensuring
plates will be filled with the most popular options, including the
top 10 foods on respondents' Big Game plates: barbecue (34%), hot
wings (33%), seven-layer dip (24%), brownies (22%), chicken
tenders/nuggets (22%), nachos (21%), pizza (20%), buffalo chicken
dip (20%), fries (17%) and mini sliders and/or burgers (16%).
According to that survey, 54 percent of people believe that the
gameday food spread has the power to make or break the experience.
However, consistent snackers also note that enjoying these foods
can occasionally lead to unwanted symptoms, with 1 in 4 citing
heartburn as a potential outcome. Looking for a solution, 1 in 3
survey respondents said they hope their host has an antacid on
hand.
To bring the delicious combination of football and food to the
table, TUMS has partnered with former two-time professional
football champion and food enthusiast, Vince Wilfork. An avid cook, Wilfork will lend
his expertise from the field to the table and share his personal
experience with tackling occasional heartburn.
"Nothing should stand between fans and their favorite foods,
especially on gameday, so I'm thrilled to partner with TUMS to help
foodies like me celebrate without the worry of heartburn getting in
the way," said Wilfork, who is a brand fan and user himself. "Since
leaving the field, I never watch a game without my must-have foods,
like brisket and ribs that are grilled low and slow, hot wings,
sliders and brownies, my favorite dessert. When these occasionally
cause heartburn, I reach for TUMS for fast relief."
TUMS has reinvigorated its free-to-play pool concept with
DraftKings to create TUMS Fantasy Foodball Pool and give fans an
engaging way to bring food to the forefront of gameday.
"The fans have spoken - food is clearly a big part of any
football watch party, and we're thrilled to give them a competitive
way to celebrate their love of gameday bites," said Patricia Melo, Brand Director for TUMS.
"Although the foods we love can occasionally lead to symptoms of
heartburn, TUMS provides fast relief, allowing fans to feel
rest-assured that they won't have to sideline their fun."
"We learned first-hand just how passionate fans are about food
as a result of our successful collaboration with TUMS last year,"
said Jay Danahy, Head of Revenue,
DraftKings Media & Sponsorships. "We're thrilled to be working
with TUMS once again, giving food fans a new way to engage on game
day centered around their most valuable plate picks and a free shot
at winning a share of cash prizes."
In addition to providing fans with an opportunity to indulge in
their food plate fantasies, TUMS will kick off Big Game Weekend in
the heart of the New Orleans food
and libations culture with an event taking place at Bourbon Heat on
Feb. 7. Open to the public, attendees
will have the opportunity to try samples of TUMS Chewy Bites, enjoy
exclusive merch and giveaways (while supplies last), and learn how
to play the final round of the free TUMS Fantasy Foodball Pool.
For more information on TUMS and its range of products, follow
the brand on Instagram and TikTok (@TUMSofficial) or visit
www.TUMS.com.
*Data from a survey conducted by Talker Research on behalf of
TUMS from Dec. 5 to Dec. 10, 2024,
with a sample of 2,000 Americans aged 21–43.
About TUMS
TUMS Chewy Bites offer tasty and effective
occasional heartburn relief so you can savor the moment. They
provide multi-symptom relief, including heartburn, sour stomach,
acid indigestion relief, and upset stomach relief. TUMS Gummy Bites
go to work in seconds* for occasional heartburn relief, plus
feature a soft, easy-to-chew format and multi-benefit relief from
occasional sour stomach, acid indigestion, and upset stomach. TUMS
are the #1 recommended antacid brand by doctors, pharmacists and
OBGYNs. TUMS is America's #1 antacid with a wide variety of flavors
and formats that offer something for everyone.
*These statements have not been evaluated by the Food and Drug
Administration. These products are not intended to diagnose, treat,
cure or prevent any disease.
About Haleon US
Haleon (NYSE: HLN) is a leading global
consumer health company with a purpose to deliver better everyday
health with humanity. Haleon's product portfolio spans six major
categories: Oral Health, Pain Relief, Respiratory Health, Digestive
Health, Sexual Health, and Wellness. Built on trusted science,
innovation, and deep human understanding, Haleon's U.S. brands
include Abreva, Advil, Benefiber, Centrum, Emergen-C, Eroxon,
Excedrin, Flonase, Gas-X, Nexium, Nicorette, Parodontax, Polident,
Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS,
Voltaren, and more. For more information on Haleon and its brands,
please visit www.haleon.com or contact
USMediaRelations@haleon.com.
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SOURCE TUMS
