H & M Hennes & Mauritz AB: Balmain and H&M Call for #HMBalmaination
May 18 2015 - 2:16AM
Business Wire
Regulatory News:
H&M (STO:HMB) is proud to announce its autumn guest
collaboration with the Parisian house of Balmain. A veritable
bastion of French luxury, under the creative directorship of young
Olivier Rousteing, Balmain has grown into a global pop-culture
phenomenon. Yesterday night, Rousteing himself and his friends
Kendall Jenner and Jourdan Dunn, walked the red carpet at The
Billboard Music Awards revealing the first pieces of the
collection. Through social media H&M and Balmain invited their
fans to join a movement of togetherness with #HMBalmaination.
"I want to talk to my generation: this is my main aim as a
designer. H&M allows me the unique possibility of bringing
everyone into the world of Balmain, get a piece of the dream and
create a global #HMBalmaination: a movement of togetherness, fueled
on a hashtag. The collaboration felt extremely natural to me:
H&M is a brand that everybody connects to. It calls for unity,
and I am all for it," says Olivier Rousteing.
Founded in 1945, Balmain has always remained true to the vision
and spirit of its founder and expresses energy, fun, amusement and
freedom, appealing everybody. Rousteing has created a unique
identity for the house, at once respectful of its couture DNA and
rooted in the moment, with a showbiz flair. Highlighting its pop
charm through the H&M collaboration came as a natural
decision.
“We are excited to have Balmain as our guest designer at H&M
and create a truly involving experience for everybody. With its mix
of couture spirit and streetwear attitude, Balmain owns a unique
style, at once opulent and direct, sensual and energetic. It is
also closely linked to the show business and music worlds, which
adds another element of surprise,” says Ann-Sofie Johansson,
Creative Advisor at H&M.
Available from November 5, in around 250 stores worldwide and
online, the collection will feature clothing and accessories for
both women and men.
www.balmain.com
www.hm.com/press
#HMBalmaination
INSTAGRAM
@hm
@balmainparis
@olivier_rousteing
TWITTER
@hm
@balmain
@orousteing
FACEBOOK
@H&M
@balmainparis
@orousteing
H & M Hennes & Mauritz AB (publ) was founded in Sweden
in 1947 and is quoted on NASDAQ Stockholm. The company’s business
concept is to offer fashion and quality at the best price in a
sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as
well as H&M Home. The H&M Group has around 3,500 stores in
58 markets including franchise markets. In 2014, sales including
VAT were SEK 176,620 million and the number of employees is more
than 132,000. For further information, visit
hm.com (http://www.hm.com).
This information was brought to you by Cision
http://news.cision.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150517005103/en/
H & M Hennes & Mauritz ABKristina StenvinkelHead of
CommunicationsPhone: +46 8 796 39
08Email: stenvinkel@hm.comorH&M Media RelationsPhone: +46
8 796 53 00Email:
mediarelations@hm.com (%20mediarelations@hm.com)
Homebanc (NYSE:HMB)
Historical Stock Chart
From Sep 2024 to Oct 2024
Homebanc (NYSE:HMB)
Historical Stock Chart
From Oct 2023 to Oct 2024