New variation brings the sweet heat and savory
flavors of popular Korean cuisine
AUSTIN,
Minn., July 11, 2024 /PRNewswire/ -- The makers
of the SPAM® brand are turning up the heat with
the official launch of SPAM® Korean BBQ
Flavored, a sweet yet spicy variety that features a bold blend of
umami and Korean-inspired spices. Now available exclusively at
Walmart and Walmart.com, the new flavor is a flavorful tribute to
the SPAM® brand's popularity in Korean culture
and the growing trend of Korean BBQ on menus across America. The
variety is meant to be sizzled up and enjoyed with family and
friends on the grill, over rice or on a toasted bun with kimchi
slaw.
Since the Korean War, SPAM® products have
become a staple in global Korean customs. From its integration into
traditional dishes like Budae Jjigae (army stew) to unique gifts
during Korea's Chuseok celebrations, the SPAM®
brand's taste of comfort and symbol of resilience has made it a
piece of Korean heritage that is celebrated around the world.
"SPAM® Korean BBQ Flavored is a nod to the
relationship the SPAM® brand has to Korean food
culture and the ongoing celebration of global tastes," said
Jennesa Kinscher, senior brand
manager for the SPAM® brand. "This new variety
not only satisfies the comfort and nostalgia our current fans
crave, but it also attracts new fans who are eager to try the sweet
and zesty flavors that the Korean BBQ dish and experience
offers."
As the brand's 12th permanent variety,
SPAM® Korean BBQ Flavored maintains the
comforting and versatile offering of SPAM®
Classic, but with a tangy twist and aroma that draws fans in to
explore rich and complex tastes. The new flavor brings a unique
blend of soy sauce, garlic, ginger, paprika and sesame with a hint
of spice from gochujang paste, a Korean fermented red chili paste
that packs a punch but is well-balanced with sweetness.
To celebrate the SPAM® brand's latest flavor
sensation, Esther Choi — New York
City Chef of môkbar and Ms Yoo, TV Host, entrepreneur and loyal
SPAM® fan — has teamed up with the brand to help launch
SPAM® Korean BBQ Flavored and has ushered in the
new variety to level up some of her signature dishes.
"Korean BBQ and the SPAM® brand are both food
and cultural experiences that are best enjoyed together, making
this flavor team-up the perfect pairing," Choi said. "With a combo
of sweet, salty and spice in this new variety, I suggest bringing
the extra sizzle to mealtime by grilling it and pairing it with
some kimchi."
SPAM® Korean BBQ Flavored is now sold
exclusively in Walmart stores nationwide, as well as on Walmart.com
and SPAM.com. For additional inspiration on how to best prepare and
serve SPAM® Korean BBQ Flavored, visit
spam.com/varieties/spam-korean-bbq.
SPAM® Korean BBQ Flavored Bowl
|
Servings: 4
|
|
|
Prep time: 10
minutes
|
|
|
Total time: 30
minutes
|
Ingredients:
1 (12-ounce) can SPAM® Korean BBQ Flavored, cubed
1 cup mayonnaise
1 tablespoon chili garlic sauce
4 cups hot cooked rice
1 cucumber, thinly sliced
1 carrot, shredded
4 radishes, thinly sliced
2 green onions, chopped
Fresh mint
Sesame seeds
Directions:
In large skillet over medium-high heat, cook SPAM®
Korean BBQ Flavored cubes 3 to 5 minutes or until browned and
crisped.
In small bowl, combine mayonnaise and chili garlic sauce.
In each of 4 individual serving bowls, place 1 cup rice. Top
with SPAM® Korean BBQ Flavored cubes, cucumber slices,
carrots, radishes and chopped green onions. Garnish each with mint
and sesame seeds. Drizzle or spoon on mayonnaise chili garlic sauce
mixture.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation, based in
Austin, Minn., is a global branded
food company with over $12 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, Skippy®,
SPAM®, Hormel® Natural
Choice®, Applegate®, Justin's®,
Wholly®, Hormel® Black
Label®,
Columbus®, Jennie-O® and
more than 30 other beloved brands. The company is a member of the
S&P 500 Index and the S&P 500 Dividend Aristocrats, was
named on the "Global 2000 World's Best Employers" list by
Forbes magazine for three
years, is one of Fortune magazine's most admired companies,
has appeared on the "100 Best Corporate Citizens" list by 3BL Media
13 times, and has received numerous other awards and accolades for
its corporate responsibility and community service efforts. The
company lives by its purpose statement — Inspired People.
Inspired Food.™ — to bring some of the world's
most trusted and iconic brands to tables across the globe. For more
information,
visit hormelfoods.com and csr.hormelfoods.com.
Media Contact:
Rachel
Burnett
Rachel.Burnett@bcw-global.com
412-328-3786
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SOURCE Hormel Foods Corporation