Proceeds from the limited-edition merchandise
will be donated to Aloha United Way in support of restoration
efforts of Maui one year after the
Lahaina wildfires
AUSTIN,
Minn., Aug. 8, 2024 /PRNewswire/ -- Today is
National SPAM® Musubi Day, and the makers of the
SPAM® brand have launched a limited-edition,
Musubi-inspired merch collection to pay homage to the place that
made SPAM® Musubi the globally beloved snack it is
today. Available while supplies last on SPAM.com, the new National
SPAM® Musubi Day Merch Collection includes trendy
apparel, summertime essentials and even a SPAM®
Musubi-shaped ottoman.
Today also marks the first anniversary of the Lahaina wildfires that devastated the
Maui and Hawaiian communities. As
a part of the SPAM® brand's ongoing efforts to support
the people of Maui, 100% of the
proceeds from this collection will go to Aloha United Way to
aid in the restoration efforts on the island.
From grocery stores to gas stations, SPAM® Musubi is a
treat within Hawaiian culture and cuisine, but it has also been
adapted and enjoyed by many other cultures and fans around the
world. The new SPAM® Musubi Day Merch Collection allows
SPAM® brand fans to show off their love for the brand
while supporting an important cause. From playful beach towels and
eye-catching tumblers to cheerful wearables featuring sun-loving
Musubi characters, the SPAM® Musubi Day Merch Collection
offers something for every SPAM® brand fan.
"We love giving our SPAM® Fam new, trendy merch to
show off their fandom, and this SPAM® Musubi Day Merch
Collection is a colorful and playful tribute to both Musubi and to
our Ohana in Hawaiʻi who have played an integral role in making the
SPAM® brand what it is today," said Jennesa Kinscher, senior brand manager for the
SPAM® brand. "We know there is still a great deal of
work to be done in Lahaina's
restoration, and we remain committed to supporting the local
community. That is why all proceeds from this collection will go to
Aloha United Way, which focuses on four key areas: kids and young
adults; mental health support; stabilizing housing; and job
training, education and employment.
To help drive even more support for this collection and its
purpose, Hawaiian actor, singer and SPAM® brand fan
Auli'i Cravalho is partnering with the SPAM® brand
to show her support.
"Growing up in Hawaiʻi, SPAM® Musubi is everywhere,
from convenience store shelves to home-packed school lunches,"
Cravalho said. "SPAM® products are a reminder of
home, comfort and island culture, no matter how far from
Hawaii I might be. Teaming up with the makers of the
SPAM® brand to promote this
beloved island snack, while sending 100% of merch
proceeds to Aloha United Way to help in Lahaina's fire recovery is as meaningful
as the collection is enjoyable to wear. My favorite pieces
from the collection are the Dad Hat and the Earrings, which feature
a cartoon musubi that's (almost) too cute to eat!"
Items in the SPAM® National Musubi Day Collection
include:
- SPAM® Musubi Ottoman ($1,000): Put your feet up and relax! This
custom-made, whimsical furniture piece honors the beloved shape of
SPAM® Musubi and is a fun centerpiece that will surely
be a conversation starter at your next Musubi making party. Limited
quantities.
- SPAM® Musubi Crew Neck ($50): Add to your cozy clothes collection
with this SPAM® Musubi Crew Neck! This super soft crew
neck, colored an intentional SPAM® pink, will keep you
warm, comfy and stylish at home or out and about. Size up for an
oversized fit.
- SPAM® Musubi Lounge Pants
($40): Relax in style with these
cozy lounge pants, adorned with a playful SPAM® Musubi
design and shaded to the color of rice. From lounging around or
making bodega runs for more SPAM® cans, these lounge
pants will keep you warm and comfortable. Size up for oversized
fit.
- SPAM® Musubi Nori Blanket
($60): Wrap yourself in comfort
with the SPAM® Musubi Nori Blanket featuring an
embroidered SPAM® logo. Want to make yourself into a
Musubi? Wrap yourself in the blanket while sporting the
SPAM® Musubi Crew Neck and Lounge Pants. The colors make
sense now, right? As the saying goes, you are what you eat!
- SPAM® Musubi T-Shirt ($25): Show off your love for
SPAM® Musubi with this stylish terracotta t-shirt
featuring a front pocket SPAM® Musubi, perfect for
carrying an edible Musubi if you'd like. Size up for an oversized
fit.
- SPAM® Musubi Dad Hat ($28): Top off any look with this
SPAM® Musubi Dad Hat! Featuring a fun Musubi in the
front and the SPAM® brand can in the back, this hat adds
a laid-back, stylish touch to any look while keeping you cool and
shaded.
- SPAM® Musubi Scrunchie ($10): "Wrap" up your hair with this unique
scrunchie! In the kitchen or out for a run, this scrunchie will
keep your hair back in style.
- SPAM® Musubi Earrings ($15): When it comes to mentioning
SPAM® Musubi, we're all ears! These unique earrings are
sure to spark conversations wherever you go.
- SPAM® Musubi Duffle Bag
($85): Pack all your
SPAM® brand essentials using this stylish duffle bag!
Spacious and durable, this Musubi duffle bag is a conversation
starter no matter where you are!
- SPAM® Musubi Tumbler -
Owala® 40 oz. Style ($50): Stay hydrated in style with this
Musubi-themed tumbler by Owala®, which can hold up to 40
ounces of your favorite beverage!
- SPAM® Musubi Travel Mug - For Hot
or Cold Beverages ($25): Keep
your beverages at the perfect temperature with this Musubi-loving
tumbler. This tumbler features a colorful design, making it a great
way to show off your love for SPAM® Musubi in the office
or while running errands.
- SPAM® Musubi Beach Towel
($40): From the beach to the
pool, this vibrant beach towel features a colorful pattern. Soft
and absorbent, it's perfect for soaking up the sun in style.
- SPAM® Musubi Kitchen Towel
($15): Add a touch of the
SPAM® brand charm to your kitchen with this practical
kitchen towel! Whether you're creating your own SPAM®
Musubi or other SPAM® dishes, this kitchen towel will
help wipe up any spills.
- SPAM® Musubi Mold ($10): Create your own SPAM®
Musubi at home with this official SPAM® Musubi Mold!
This easy-to-use mold helps you create perfectly shaped
SPAM® Musubi every time, bringing the beloved Hawaiian
snack straight to your kitchen.
- SPAM® Musubi Temporary Tattoos
($0.50): Add some Musubi magic to
your look with these temporary tattoos! These easy-to-apply
temporary tattoos bring a playful SPAM® Musubi flair to
festivals, parties or your everyday style.
- SPAM® Musubi Sticker Pack
($5): Decorate your world with
the SPAM® Musubi Sticker Pack! Featuring a variety of
quirky and colorful SPAM® Musubi designs, these stickers
add a splash of fun to notebooks, laptops, or even your
SPAM® Musubi mold!
This limited-edition collection is only available while supplies
last 100% of proceeds will go to Aloha United Way.
To purchase the collection and learn more, visit
https://spam.com/spam-musubi-day.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation (NYSE: HRL),
based in Austin, Minnesota, is a
global branded food company with over $12
billion in annual revenue across more than 80 countries
worldwide. Its brands include Planters®,
Skippy®, SPAM®, Hormel® Natural
Choice®, Applegate®, Justin's®,
Wholly®, Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
the best companies to work for by U.S. News & World Report, one
of America's most responsible companies by Newsweek, recognized on
Fast Company's list of the 100 Best Workplaces for
Innovators, received a perfect score of 100 on the 2023–24
Corporate Equality Index and has received numerous other awards and
accolades for its corporate responsibility and community service
efforts. The company lives by its purpose statement — Inspired
People. Inspired Food.™ — to bring some of the
world's most trusted and iconic brands to tables across the globe.
For more information, visit hormelfoods.com.
Media Contact:
|
Rachel
Burnett
|
|
Rachel.Burnett@bcw-global.com
|
|
(412)
328-3786
|
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SOURCE Hormel Foods Corporation