The Hershey Company Receives Globoforce’s Innovator Award for Model-Setting Launch of Global Employee Recognition Program
September 17 2015 - 8:10AM
Business Wire
Innovative recognition program allows Hershey
employees around the world to recognize each other via easy-to-use
technology
The Hershey Company (NYSE: HSY), a global confectionery and
snacking leader and the largest chocolate manufacturer in North
America, and Globoforce® (www.globoforce.com), a leader in social
recognition, partnered last year to create Hershey SMILES, a global
employee recognition program. Now, following the one-year
anniversary of the program’s launch, Globoforce has named Hershey
the winner of its Innovator Award to recognize the program’s
effective implementation and continual incorporation of new and
effective ideas. The award was given during an exclusive customer
event at Globoforce’s 2015 WorkHuman conference, created to unlock
the future of the human workplace.
Hershey SMILES was born out of Hershey’s desire to drive more
employee engagement, support the company’s work culture, and create
one consistent recognition approach for its 22,000 employees in 17
countries. Hershey wanted to offer peer-to-peer recognition,
provide mobile access and offer a standardized experience for all
employees that allowed for worldwide recognition. Globoforce’s
platform, used widely by Fortune 500 companies, offered a simple
user interface and was supported by a team of experienced
consultants who advised on best practices and helped with the
implementation.
“The SMILES program embodies everything that Hershey stands
for,” said Kevin Walling, chief human resource officer at The
Hershey Company. “The smile is a universally known symbol that is
meaningful across all cultures and is closely connected to
Hershey’s goals and vision. When our employees smile, we smile. And
thanks to Globoforce we now have a way for recognition to reach all
of our employees all over the world.”
After one year, the SMILES program has exceeded benchmarks and
served as a model for other companies looking for similar
solutions. Highlights include:
- Influencing a Culture of Recognition:
In the first week of the SMILES program, almost nine percent of the
company’s employees were recognized. Within the first 90 days, more
than 40 percent of Hershey employees had participated.
- Improving Employee Satisfaction: Within
the first seven months, employee satisfaction with rewards and
recognition increased by 11 percent.
- Reach a Global Workforce: Globoforce’s
social recognition program enables easy program accessibility for
Hershey’s diverse global workforce. To date, more than 65,000
SMILES have been awarded to employees, with 100 percent of the
languages in the tool utilized and 81 percent country-to-country
recognition.
- Improve the Rewards Experience for
Employees: Globoforce’s SaaS software enables Hershey employees to
earn millions of rewards from both domestic and international brand
companies, and also allows employees to buy company-branded
apparel.
“The Hershey Company is one of the world’s most iconic and
admired companies,” said Eric Mosley, CEO of Globoforce. “Working
with Hershey to build a successful recognition brand and a culture
that promotes its values and positivity across their entire
organization has once again proven the power programs like this
have to positively impact culture and business metrics. It was an
easy decision to celebrate the success of the SMILES program with
this award.”
About The Hershey
Company
The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa.,
is a global confectionery leader known for bringing goodness to the
world through its chocolate, sweets, mints and other great-tasting
snacks. Hershey has approximately 22,000 employees around the world
who work every day to deliver delicious, quality products. The
company, which has more than 80 brands around the world that drive
over $7.4 billion in annual revenues, includes such iconic brand
names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and
Ice Breakers. Hershey is focused on growing its presence in key
international markets while continuing to build its competitive
advantage in North America. Additionally, Hershey is poised to
expand its portfolio into snacking categories beyond confectionery,
finding new ways to bring goodness to people everywhere.
At Hershey, goodness has always been about more than delicious
products. For 120 years, Hershey has been committed to good
business by operating fairly, ethically and sustainably to make a
positive impact on society. This means contributing to a better
life for its employees, consumers, communities, and, ultimately,
creating a bright future for kids in need. This commitment is
exemplified by Milton Hershey School, established in 1909 by the
company's founder and administered by Hershey Trust Company. The
children who attend the school receive education, housing, and
medical care - thriving as direct beneficiaries of The Hershey
Company's success.
To learn more:
- Visit: www.thehersheycompany.com
- Follow:
- Twitter @hersheycompany
- LinkedIn: The Hershey Company
- Facebook:
www.facebook.com/hersheycompany
- YouTube:
www.youtube.com/hersheycompany
- Instagram:
www.instagram.com/hersheycompany
About Globoforce
Globoforce is a leading provider of social recognition
solutions, helping companies build strong cultures of engaged
employees through the power of thanks. Named one of the Best
Workplaces by the Great Place To Work® Institute, Globoforce is
trusted by some of most admired companies in the world to inspire
and energize employees and create best places to work. Our
award-winning SaaS technology and proven methodologies empower HR
and business leaders to take a modern, more strategic approach to
recognition programs. What results is measurable business success,
qualified by increases in employee engagement, retention, and
productivity. The company is the creator of the HR conference
WorkHuman, designed to help organizations unlock the power of the
human workplace. Globoforce is co-headquartered in Southborough,
Massachusetts, and Dublin, Ireland.
To learn more:
- Visit: http://www.globoforce.com
- Read:
http://globoforce.com/globoblog
- Follow:
- Twitter @Globoforce
- LinkedIn:
http://www.linkedin.com/company/globoforce
- Facebook:
http://www.facebook.com/globoforce
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150917005652/en/
The Hershey CompanyJeff Beckman,
717-534-8090jbeckman@hersheys.comorGloboforceKerry Murphy,
617-412-8738Kerry.Murphy@globoforce.comorGreenoughRachel Vaccari,
617-275-6521rvaccari@greenough.biz
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