Humana Announces Atlanta, Charlotte and Houston as its Latest Bold Goal Communities
December 17 2019 - 10:57AM
Business Wire
As part of the company’s efforts to improve the health and
well-being of the communities it serves, Humana announced today
that Atlanta, Charlotte and Houston are now Bold Goal communities,
bringing its total to 14 communities.
In 2015, Humana announced its Bold Goal, a population health
strategy to improve the health of the communities the company
serves by 20% by 2020. Humana will be taking its Bold Goal beyond
2020 through an integrated approach designed to encompass
community, clinical and business aspects.
Humana reports its Bold Goal learnings and results across
specific conditions and social determinants of health, such as
loneliness, social isolation and food insecurity. The company uses
the Centers for Disease Control and Prevention (CDC) health-related
quality of life measurement known as Healthy Days to report
progress. Healthy Days takes into account the whole person by
measuring self-reported mentally and physically Unhealthy Days over
a 30-day period.
Caraline Coats, Vice President, Bold Goal and Population Health
Strategy, who leads the company’s efforts to advance the Bold Goal,
believes that the key for helping Humana’s three new Bold Goal
communities will necessitate strong local partnerships in the
respective communities that can address both physical and mental
health.
“Humana is proud to add Atlanta, Charlotte and Houston to the
Bold Goal family, all of whom are communities where Humana has
built strong foundations to improve Healthy Days,” said Coats. “We
all know that health happens in the local community. A key element
of the holistic approach to care is to form partnerships with local
organizations who can address the social determinants of health,
which are affecting our Medicare Advantage members.”
Taking a customized, localized approach to health
Listed below is a brief synopsis of how Humana is going to
engage each of these respective new Bold Goal communities:
- ATLANTA: Atlanta represents a unique opportunity for
Humana to help individuals improve their physical and behavioral
health. Recently, Matthew Moore, Humana South Region Medicare
President, spoke to the Atlanta Regional Collaborative for Health
Improvement (ARCHI), a growing coalition of public, private and
nonprofit organizations committed to improving the Atlanta region’s
health. For the first few months, the Humana Atlanta Bold Goal team
will focus on building and expanding partnerships with local
community organizations as it begins to design its population
health strategic approach for the market. “While Humana has had the
privilege of serving our Atlanta members for years, the designation
of Atlanta as a Bold Goal community represents a unique opportunity
for us to dive into the local communities and address the health
issues impacting our members,” said Moore. ”We’re looking forward
to working with ARCHI and other local organizations on our
journey.”
- CHARLOTTE: Humana is addressing the impact of social
determinants of health on its Medicare Advantage membership in
Charlotte market. Humana is collaborating with Atrium Health to
screen seniors and others for loneliness and social isolation,
providing a telephonic coaching intervention and referring to
community resources. Humana Medicare sales agents were trained and
received certificates in Mental Health First Aid with facilitators
from Atrium Health Community Engagement & Corporate
Responsibility so they can provide support and community resources
to address loneliness and social isolation for Humana Medicare
Advantage members. “During the last few years, we have been focused
on addressing how social determinants of health such as loneliness
and social isolation are tearing at the fabric of the health of
Charlotte,” said Neil Steffens, Mid-Atlantic Medicare President and
Bold Goal lead for Charlotte. “Designating Charlotte as a Bold Goal
community is a key step as we look to collaborate with our local
community partners to help the people in Charlotte achieve their
optimal health and well-being.”
- HOUSTON: Humana and the University of Houston are
working together to prepare the next generation of physicians and
clinicians in population health. In August of last year, Humana and
the University of Houston launched a strategic partnership to
create the Humana Integrated Health System Sciences Institute at
the University of Houston, which unites the university’s new
College of Medicine, as well as the existing colleges of Nursing,
Pharmacy, Social Work and Optometry. The partnership focuses on
improving health outcomes with a focus in underserved communities,
and expanding the practice of value-based care. Also, the Texas
team looked to bring senior-focused primary care to the Houston
market to help address social determinants of health that impact
our Medicare Advantage members. Thanks to the team’s efforts,
Humana Medicare Advantage members have additional access to
high-impact, relationship-based primary care through six Iora
Primary Care practices and five Partners in Primary Care practices.
The high-touch level of care at these primary care practices
provided by the doctors and care teams combined with Humana’s
strong Medicare capabilities puts the focus on whole-person health
care to ensure our members have access to the care and community
resources they need to get and stay healthy. “Humana’s partnership
with the University of Houston is going to significantly help
physicians and clinicians address the importance of social
determinants of health at an earlier phase in a person’s life and
how it plays into population health,” said Bill White, Texas
Medicare President, who leads Humana’s Bold Goal engagement in
Houston. “We also have an opportunity to leverage the community
organizations, and local government agencies, to help undeserved
communities address how social determinants of health such as food
insecurity are negatively impacting community health.”
Humana’s Bold Goal and relevant
information
Humana currently has 11 Bold Goal communities, which include:
Baton Rouge, Louisiana; Broward County, Florida; Chicago, Illinois;
Jacksonville, Florida; Kansas City, Kansas; Knoxville, Tennessee;
Louisville, Kentucky; New Orleans, Louisiana; Richmond, Virginia;
San Antonio, Texas; and Tampa Bay, Florida.
Humana tracks populations through lines of business such as
Medicare Advantage, Group and Medicaid. Earlier this year, Humana
unveiled its annual Bold Goal Progress Report, which found that
Medicare Advantage members living in the company’s original seven
Bold Goal communities have seen a 2.7 percent reduction in their
Unhealthy Days since 2015.
Please visit www.humana.com/boldgoal for additional information
on Humana’s efforts or learn how to get involved in one of the
community Health Advisory Boards.
About Humana
Humana Inc. is committed to helping our millions of medical and
specialty members achieve their best health. Our successful history
in care delivery and health plan administration is helping us
create a new kind of integrated care with the power to improve
health and well-being and lower costs. Our efforts are leading to a
better quality of life for people with Medicare, families,
individuals, military service personnel, and communities at
large.
To accomplish that, we support physicians and other health care
professionals as they work to deliver the right care in the right
place for their patients, our members. Our range of clinical
capabilities, resources and tools – such as in-home care,
behavioral health, pharmacy services, data analytics and wellness
solutions – combine to produce a simplified experience that makes
health care easier to navigate and more effective.
More information regarding Humana is available to investors via
the Investor Relations page of the company’s web site at
www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission filings
- Most recent investor conference presentations
- Quarterly earnings news releases and conference calls
- Calendar of events
- Corporate Governance information
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version on businesswire.com: https://www.businesswire.com/news/home/20191217005614/en/
Alex J. Kepnes Humana Corporate Communications 502-580-2990
akepnes@humana.com
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