NEW YORK, Jan. 21, 2016 /PRNewswire/ -- The article
excerpt below from PM360 Magazine, written by Tal Rosenberg, U.S. general manager Technology
and Applications, IMS Health (NYSE:IMS), looks at the necessary
steps for effective multichannel marketing (MCM) within the life
sciences industry. Specifically, the article addresses the three
critical factors that every successful MCM program needs.
ARTICLE EXCERPT:
Effective multichannel marketing (MCM) to healthcare
professionals (HCPs) is about orchestrating a range of personal and
non-personal delivery channels—web, phone, sales visits, email,
mobile, direct mail and so on—to engage them over time via a
constructively cumulative set of interactions. The aim is to ensure
that the right message, in the most appropriate format and at the
right frequency (so they don't get tagged as spam), reaches the
customer at a time that is both convenient and most likely to
provide a valued experience or service.
While the majority of life sciences companies have put
significant focus on building multichannel capabilities over the
past few years, many still have some distance to go to achieve
their desired end‑state. To accomplish this, life sciences
companies can follow a process of "Automate, Learn and Adapt," as
explained below, to intelligently and efficiently engage with their
customers.
To view the entire article as it appears on PM360 Magazine click
here:
https://www.pm360online.com/automate-learn-adapt-new-opportunities-in-multichannel-marketing/
About IMS Health
IMS Health (NYSE:IMS) is a leading global information and
technology services company providing clients in the healthcare
industry with end-to-end solutions to measure and improve their
performance. Our 7,500 services experts connect configurable SaaS
applications to 10+ petabytes of complex healthcare data in
the IMS One™ cloud platform, delivering unique insights
into diseases, treatments, costs and outcomes. The company's 15,000
employees blend global consistency and local market knowledge
across 100 countries to help clients run their operations more
efficiently. Customers include pharmaceutical, consumer health and
medical device manufacturers and distributors, providers, payers,
government agencies, policymakers, researchers and the financial
community.
As a global leader in protecting individual patient privacy, IMS
Health uses anonymous healthcare data to deliver critical,
real-world disease and treatment insights. These insights help
biotech and pharmaceutical companies, medical researchers,
government agencies, payers and other healthcare stakeholders to
identify unmet treatment needs and understand the effectiveness and
value of pharmaceutical products in improving overall health
outcomes. Additional information is available
at www.imshealth.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/automate-learn-adapt---new-opportunities-in-multichannel-marketing-300208305.html
SOURCE IMS Health