Informatica Unveils Blueprint for Enterprise Generative AI Applications for Snowflake Cortex AI
May 21 2024 - 9:00AM
Business Wire
Announces new Native SQL ELT capability
supporting 250+ Snowflake specific functions
Informatica (NYSE: INFA), an enterprise cloud data management
leader, unveiled new innovations for the Snowflake Data Cloud:
Native SQL ELT to deliver better performance for data pipeline
workloads and provide access to 250+ native Snowflake functions and
a Blueprint for enterprise-grade generative AI application
development for Snowflake Cortex AI based on a foundation of rich
metadata, trusted data and no-code orchestration. The announcements
were made at Informatica World currently underway in Las Vegas.
Native SQL ELT for Snowflake takes advantage of the scale
and compute power on the Snowflake Data Cloud and allows customers
to develop ELT pipelines guaranteed to run on Snowflake compute for
better performance. With a simple and intuitive interface, Native
SQL ELT supports 250+ Snowflake specific functions – and easily
supports new Snowflake commands as they become available – directly
from the Intelligent Data Management CloudTM (IDMC) platform.
Native SQL ELT is now generally available.
Blueprint for Enterprise-Grade Generative AI Applications
with Cortex AI provides customers with a template architecture
to develop generative AI applications that are contextualized with
enterprise metadata, grounded with high-quality, trusted data and
scaled through no-code development and orchestration. The blueprint
combines Snowflake’s Cortex AI generative AI service with key IDMC
services including Cloud Data Integration, Cloud Data Quality,
Cloud Data Cataloging and Governance, Cloud Data Access Management,
Master Data Management and Cloud Application Integration
orchestration delivering a retrieval augmented generation (RAG)
solution that grounds generative AI applications with trusted data
and metadata while ensuring appropriate data access controls.
“For more than nine years, our partnership with Snowflake has
allowed us to reduce the digital barriers that make our leading
data management solutions more accessible to hundreds of joint
enterprise customers,” said Rik Tamm-Daniels, Group Vice
President of Strategic Ecosystems and Alliances at Informatica.
“From ingestion, integration and governance to now providing
greater context and accuracy for the latest generative AI use
cases, our partnership and collective mindshare continue to reset
the bar of what’s possible. Trusted data isn’t just a valuable
organizational asset - it’s an invaluable advantage.”
“Informatica continues to demonstrate why they’re a valued
innovation and technology partner across the Snowflake ecosystem,”
said Baris Gultekin, Head of AI at Snowflake. “These latest
milestones deliver simplified experiences and improved performance
for our joint customers. In particular, trusted data for Cortex AI
will give users greater confidence and peace of mind that their
generative AI use cases are firmly grounded in highly accurate,
highly relevant data from their organizations.”
“At the ground level, the partnership between Informatica and
Snowflake adds incredible value for customers. Their partnership is
readily apparent as each technology unlocks capability and value in
the other almost every day for us. Our Data Management, BI, and
Data Science teams have been able to get more done, provide more
insights, and produce more solutions with the combined stack than
ever before. We are already counting on innovation and efficiencies
from that partnership to enable a faster, more agile, and more
reliable insights framework,” said Justin Glatz, Chief
Information Officer at Petmate.
These are the latest Snowflake integrations since Informatica
launched four new product capabilities at Snowflake Summit 2023,
including Informatica Superpipe, Enterprise Data Integrator Private
Preview, Cloud Data Integration-Free and support for Apache Iceberg
on Snowflake. Learn more about the expansive Informatica-Snowflake
partnership here.
About Informatica
Informatica (NYSE: INFA), an enterprise cloud data management
leader, brings data and AI to life by empowering businesses to
realize the transformative power of their most critical assets. We
have created a new category of software, the Informatica
Intelligent Data Management Cloud™ (IDMC). IDMC is an end-to-end
data management platform, powered by CLAIRE® AI, that connects,
manages and unifies data across any multi-cloud or hybrid system,
democratizing data and enabling enterprises to modernize and
advance their business strategies. Customers in approximately 100
countries, including over 80 of the Fortune 100, rely on
Informatica to drive data-led digital transformation. Informatica.
Where data and AI come to life.
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