- 400+ assets and an ecosystem of 50+ partners delivering
brand and business outcomes for leading B2C and B2B brands
worldwide
- Transformative generative AI-amplified marketing
capabilities enabled by Infosys Topaz™
BENGALURU, India, June 18, 2024 /PRNewswire/ -- Infosys (NSE: INFY)
(BSE: INFY) (NYSE: INFY), a global leader in next-generation
digital services and consulting, today announced the launch of
Infosys Aster™ – a set of AI-amplified marketing
services, solutions and platforms that deliver engaging brand
experiences, enhanced marketing efficiency, and accelerated
effectiveness for business growth. It drives AI-led transformation
of marketing with integrated, real-time view across customers,
brands and channels, enabling companies to increase ROI from
marketing. With creative services, experience design, digital
commerce, MarTech orchestration, performance marketing and
marketing operations, Infosys Aster™ brings agility
to the marketing value chain for B2B and B2C brands. With Infosys
Aster™, global brands have realized up to 50% increase
in repeat buyers, 30% improvement in the cost of marketing
operations, and 40% increase in sales.
Deliver Engaging Brand Experiences: Infosys
Aster™ delivers lasting connections with its human
experience design approach amplified by the power of technology.
Utilizing advanced technologies like real-time Unreal Engine 3D,
AR/VR/XR, and digital twin CGI modeling, it delivers immersive
experiences that foster customer intimacy. By taking advantage of
AI-powered customer and marketing data platforms, it enables brands
to unlock insights from data while also drawing on the power of
ecosystems to deepen omnichannel engagement. For example, as the
creative partner for an international racing giant, Infosys
Aster™ created a holistic digital ecosystem – with
compelling visual experiences that were highly customized for user
groups – to boost engagement. Taking advantage of a dynamic content
engine along with a simple ticketing system, Infosys
Aster™ helped the business turn millions of fans
into lifelong customers.
Enhance Marketing Efficiency: Infosys Aster™
combines gen AI-amplified content and creative services,
intelligent recommendations from the MarTech stack, and marketing
insights to deliver cost-effective campaigns faster. It also boosts
efficiencies through marketing shared services by centralizing and
automating content and design operations, reducing time and cost to
activate campaigns. The suite's AI capabilities, powered by Infosys
Topaz™, help brands improve channel efficiencies by analyzing
performance data and adapting strategies in real time. For example,
a global health-tech company took advantage of Infosys
Aster™ to accelerate their campaign management
cycles – from setup to execution for 80+ markets driving savings in
cost of operations.
Accelerate Effectiveness for Business Growth: Infosys
Aster™ helps businesses create shared digital
foundations, by integrating MarTech and enterprise systems, to
create new avenues to value for sales and marketing. AI-driven
analytics and customer insights help marketers increase customer
lifetime value by personalizing outreach, nurturing meaningful
conversations, and garnering high-quality leads. This supports
brands in driving effective lead-generation campaigns, marked by
better cross-sell and up-sell opportunities. Marketers can also
capture demand and nurture repeat purchases with the suite's
real-time recommendations based on customer behavior. Predictive
insights also help in influencing pricing strategies. For example,
a retail chain used AI-amplified insights from Infosys
Aster™ to develop their app-based promotional
loyalty program that resulted in sales boost for them. The digital
commerce platform, integral to Infosys Aster™, has a
proven record in shaping e-commerce as an enterprise
growth-lever.
Satish H C, EVP and Co-head of Delivery,
Infosys, said, "Our clients want to tap into new avenues
of growth, while deepening customer intimacy, efficiently, in
near-real time. They understand the role that modern agile
marketing, enabled by data and AI, can play to accelerate their
strategy and disintermediate execution. Infosys
Aster™ helps our clients' marketing organizations
master the duality of marketing effectiveness and marketing
efficiency to truly transform into customer-champions and
growth-partners."
"Businesses need marketing to be their core engine for
reimagining customer experience and driving growth. In the era of
AI-first enterprise transformation, CMOs have a unique opportunity
to be the true C-Suite partner and orchestrator of value across the
organization," said Sumit
Virmani, EVP and Global Chief Marketing Officer,
Infosys. "At Infosys, we count on AI to amplify our
capabilities – deepen brand experiences while driving effectiveness
and efficiencies. We know that Infosys Aster™ – the same
AI-amplified services, solutions and platforms that delivers value
for us – can transform marketing into the powerful growth engine
CMOs need for it to be."
Peter Bendor-Samuel, Founder
& CEO, Everest Group, said, "AI presents immense value
to marketers, from driving hyper personalization to promising
enhanced efficiencies and effectiveness across insights generation,
creative workflows, and customer support. This is enabling
marketers to not only glean productivity improvements, but also
drive growth mandates. This journey is best enabled by partnering
with a service provider that brings together strong tech
capabilities with a deep understanding of the marketing domain.
Infosys Aster's AI-led marketing capabilities, coupled with
Infosys' experience of driving marketing and experience
transformations, is well positioned to serve the needs of
progressive marketers."
Infosys Aster™ has nurtured best-in-class
digital agencies, proven AI capabilities, deep industry experience,
decades of delivery excellence and a diverse partner
ecosystem. WongDoody, Infosys' creative digital innovation
agency, brings together unique capabilities in creative consulting,
experience design, immersive experiences, and future-proof
marketing. Infosys Aster™ uses the AI and gen AI
capabilities of Infosys Topaz™ in a 'responsible by
design' approach to amplify marketing capabilities and enhance
effectiveness of the function. Infosys' deep industry experience
and expertise in connecting the complex enterprise ecosystem to the
customer facing marketing function, while managing organizational
change, helps CMOs achieve strong business impact. With over 350
global awards, 20+ design studios, 50+ partners, and 400+ marketing
assets including use cases, solutions, and platforms, Infosys
Aster™ is accelerating experience, efficiency, and
effectiveness for B2B and B2C marketers globally.
Björn Schick, Chief Experience Officer and Member of the
Executive Board, smart Europe GmbH, said, "At smart
Europe, we share a similar value
set with our strong partner Infosys Aster™, which
prioritizes the individual customer experience thanks to
sustainable concepts and the appropriate use of technology. In
today's dynamic digital landscape, smart must secure a strong
presence to connect with customers at every touchpoint. Infosys'
human-centered design studio, WongDoody, has developed a
performative 3D digital twin-based platform for us. This platform
creates personalized customer journeys with our vehicles, enhancing
the experience and unlocking new creative possibilities with gen
AI. It simplifies and economizes the production of on-demand
personalized visual content, increasing our flexibility to present
and promote our brand and its growing product portfolio effectively
to customers worldwide."
"Infosys Aster™ is bringing expertise to help us
reimagine, engineer, and activate best-in-class omnichannel
experiences for our customers, partners, and prospects enabling
them to quickly access the relevant and up to date information they
need. We see the potential of AI to amplify these capabilities and
significantly raise the bar in the delivery of personalized
content, ensuring predictability of engagement. We are elevating
the way we connect with our customers and how our customers connect
with us," said Tom Portman,
Group VP, Online Transformation and Group Head of Digital Channels,
ABB.
To know more, please visit: Infosys Aster™
About Infosys
Infosys is a global leader in next-generation digital services
and consulting. Over 300,000 of our people work to amplify human
potential and create the next opportunity for people, businesses
and communities. We enable clients in more than 56 countries to
navigate their digital transformation. With over four decades of
experience in managing the systems and workings of global
enterprises, we expertly steer clients, as they navigate their
digital transformation powered by cloud and AI. We enable them with
an AI-first core, empower the business with agile digital at scale
and drive continuous improvement with always-on learning through
the transfer of digital skills, expertise, and ideas from our
innovation ecosystem. We are deeply committed to being a
well-governed, environmentally sustainable organization where
diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY)
can help your enterprise navigate your next.
Safe Harbor
Certain statements in this release concerning our future growth
prospects, or our future financial or operating performance, are
forward-looking statements intended to qualify for the 'safe
harbor' under the Private Securities Litigation Reform Act of 1995,
which involve a number of risks and uncertainties that could cause
actual results or outcomes to differ materially from those in such
forward-looking statements. The risks and uncertainties relating to
these statements include, but are not limited to, risks and
uncertainties regarding the execution of our business strategy, our
ability to attract and retain personnel, our transition to hybrid
work model, economic uncertainties, technological innovations such
as Generative AI, the complex and evolving regulatory landscape
including immigration regulation changes, our ESG vision, our
capital allocation policy and expectations concerning our market
position, future operations, margins, profitability, liquidity,
capital resources, our corporate actions including acquisitions,
and cybersecurity matters. Important factors that may cause actual
results or outcomes to differ from those implied by the
forward-looking statements are discussed in more detail in our US
Securities and Exchange Commission filings including our Annual
Report on Form 20-F for the fiscal year ended March 31, 2023. These filings are available at
www.sec.gov. Infosys may, from time to time, make additional
written and oral forward-looking statements, including statements
contained in the Company's filings with the Securities and Exchange
Commission and our reports to shareholders. The Company does not
undertake to update any forward-looking statements that may be made
from time to time by or on behalf of the Company unless it is
required by law.
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