Launch of 'Beyond Tennis': A new generative AI
tennis league with AI players and data-driven tournaments
MELBOURNE, Australia, Jan. 14,
2025 /CNW/ -- Infosys (NSE: INFY), (BSE: INFY),
(NYSE: INFY), a global leader in next-generation digital services
and consulting, in partnership with Tennis Australia, has unveiled its latest suite
of AI-driven features and platforms for Australian Open (AO)
2025, marking another milestone in the seven-year partnership
between the two organizations. It further advances their joint
vision of creating a more immersive experience of tennis
through AI-driven technology innovations.
To know more about Infosys' AI innovations at AO 2025, click
here.
These innovations, powered by Infosys Topaz, an AI-first suite
of offerings using generative AI technologies, will redefine fan
engagement, empower players and coaches, and expand the boundaries
of digital interactivity in tennis.
- 'Beyond Tennis' (World's First Gen AI league in tennis):
A unique breakthrough is 'Beyond Tennis' powered by
Infosys, the world's first generative AI-powered tennis
league. This fan-driven digital experience will provide year-round
interactivity, allowing users to connect with virtual tennis
players, train their teams, and compete in AI-generated
tournaments. Fans will interact with 16 AI-crafted virtual
players spread across eight teams. Envisioned as "The Slam That
Never Stops," the league will enhance the sport's affinity
among younger Gen Z audiences while ensuring their safety in
digital environments, enabled by responsible AI framework.
- Agentic AI to drive fan engagement with AI Commentary:
Australian Open 2025 will feature AI Commentary in the Infosys
Match Centre on AO digital properties, on the website and the app.
Using out of the box large language models AI Commentary will
provide byte-sized insights at every match moment.
- VR AI Stadium: The Infosys Fan Zone at Melbourne Park
steps into the future, introducing a new VR AI Stadium where fans
can create stunning virtual courts. Using a new generative AI
speech-to-image feature, fans can step onto a galaxy- or
nature-inspired court, or even a 1970s themed court, and play a
game of tennis.
Infosys is helping the Australian Open with AI, video
analytics, and machine learning tools. Using AI Videos,
players and coaches continue to get access to post-match reviews
and pre-game advance video analysis. The AI Shot of the
Day feature helps AO's media team meet growing
digital content demands, enabling rapid creation and sharing of
social media-ready clips to feature captivating moments on
court.
The Infosys Fan Zone at Melbourne Park remains
climate active, with its carbon footprint fully offset and
structures fully recyclable. Infosys and Tennis Australia are also
advancing the Future
Leaders Program powered by Infosys
Springboard, the company's digital learning and collaboration
platform for the community, that provides participants with the
opportunity to learn transferrable skills in areas such as
inclusion, leadership, technology, and design thinking. The
participants will also get a glimpse of a generative AI future by
visiting the Infosys Fan Zone at Melbourne Park.
Andrew Groth, Executive Vice
President - Asia Pacific,
Infosys, said, "Each year at the Australian Open, we have
pushed the boundaries of technology to fuel fan engagement and
player performance. Infosys is proud to bring the latest generative
AI innovations to court, from the fan-driven Beyond Tennis league
to AI-amplified VR experiences, leveraging our industry leading
AI-suite of offerings Infosys Topaz. Through this collaboration
with Tennis Australia, we are enabling truly innovative platforms
for fans, players, coaches, and media to engage with the
sport."
Craig Tiley, CEO of Tennis
Australia, and Australian Open Tournament Director, said,
"For the past seven years, Infosys has helped Tennis Australia to
raise the bar and serve up new experiences for fans using digital
technologies. We're excited to see the leaps being made with AI at
AO 2025. AI is enabling new dimensions of interactivity for fans
and insight for players, not to mention the speed and scale it
brings to our content delivery. It's an exciting leap forward that
showcases how technology and AI is transforming tennis."
Follow all the action from the tournament on AusOpen.com and
discover more about the partnership at Infosys.com/AusOpen.
About Infosys
Infosys is a global leader in next-generation digital services
and consulting. Over 300,000 of our people work to amplify human
potential and create the next opportunity for people, businesses
and communities. We enable clients in more than 56 countries to
navigate their digital transformation. With over four decades of
experience in managing the systems and workings of global
enterprises, we expertly steer clients, as they navigate their
digital transformation powered by cloud and AI. We enable them with
an AI-first core, empower the business with agile digital at scale
and drive continuous improvement with always-on learning through
the transfer of digital skills, expertise, and ideas from our
innovation ecosystem. We are deeply committed to being a
well-governed, environmentally sustainable organization where
diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY)
can help your enterprise navigate your next.
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