Former leader of The Kitchen at Kraft Heinz
joins in Chicago; Agency
announces promotions and new hires in creative and
strategy
BOSTON, Oct. 26,
2023 /PRNewswire/ -- Jack
Morton, the global brand experience agency, announced it
has appointed Kelly Roe as SVP,
Executive Creative Director. Based in Chicago, Roe joins Jack Morton from The Kitchen, the in-house
creative agency at Kraft Heinz focused on digital and social
creative, strategy, and production for 22+ brands.
As a global creative leader with a passion for building brands
and driving big ideas rooted in culture and consumer insights, Roe
brings a background of traditional and digital marketing with 20
years of experience leading integrated campaigns and activations
for leading agencies and in-house. She has worked with some of the
world's most loved brands, including Mars
Wrigley, JM Smuckers, Frito-Lay, SC Johnson, Wrangler,
T-Mobile, Visa, and Anheuser-Busch.
In her new role, Roe will oversee creative for brands including
Guinness, Under Armour, P&G and several healthcare clients. She
will also sit on the agency's global creative council.
"In a world filled with fast-paced digital interactions,
building authentic and memorable relationships with consumers
through brand experiences has never been more crucial. I've admired
Jack Morton's innovative approach
from the very start of my career, so I can't wait to dig in and
learn about our diverse client's business challenges and help guide
this talented team to deliver creative solutions that exceed our
wildest dreams."
"Kelly's genuine desire to break through the noise with bold
ideas that build relationships with consumers is impressive. Her
background, on both the agency and brand side, demonstrates that
purpose matters and that media or platforms don't confine
experiences. It's insights, ideas, and innovation that should lead
the way. This makes her a great fit for Jack, and we're looking
forward to watching her make her mark," said Matt Pensinger, EVP, Managing Director &
U.S. Practice Lead.
Roe helped to build and launch The Kitchen. Under her
leadership, she secured accolades that included award wins at One
Show and The Shortys and honors as in-house agency of the year.
Previously, Roe held creative leader positions at Razorfish and
BBDO in the U.S. and Singapore.
In addition to the appointment of Roe, the agency also
announces:
Ben Russell joins Vivi, Jack Morton's culture-forward inclusive
marketing practice, as Senior Strategy
Director. Russell brings 13+ years of strategic work
transforming brands through human behavior, culture, and
curiosity. He has developed impactful strategies and
integrated marketing plans for renowned brands such as Diageo,
P&G, Citizen Watch, Red Bull,
and Circle K.
Kali Heitholt is
promoted to Senior Creative Director. Based out of
Jack's West Coast operation, Heitholt works with clients, including
Metacore (Merge Mansion), Google, and a16z. She joined Jack in 2021
after previously spending time at agencies including AGENC and
Infinity Marketing Team. Heitholt started her career as a
Production Designer in film and television for clients such as MTV
and Riot Games before her shift into experiential.
Alyssa Gauger has
been promoted to Creative Director. Gauger joined Jack
in 2021 and works out of the Chicago office on clients, including Ulta
Beauty, and helping our Jack Health team on several pharmaceutical
clients. Throughout her career, which spans working at agencies
such as Upshot and in-house corporate creative teams, she has
worked with brands including Johnson & Johnson, Nature Made
Vitamins, and Lane Bryant.
About Jack Morton
Jack Morton is an award-winning
global brand experience agency. We partner with the world's most
powerful companies to build stronger relationships between brands
and the people who matter most to them. Driven by our mission to
"Be extraordinary," we inspire the world to experience better. We
do this through integrated marketing campaigns with experience at
the core. Our specialized practice brands include Jack Health,
Vivi, Jack 39, Jack X and Genuine. Our work and agency culture
have won some of the world's most prestigious industry awards
including Cannes Lions, Effies, D&AD pencils, Clios, Emmys, EX
Awards, and Campaign's Experience Awards, as well as Global Agency
of the Year and Best Places to Work. Founded in 1939, Jack Morton is part of the Interpublic Group of
Companies (NYSE: IPG). Visit us at www.jackmorton.com or
follow us on LinkedIn or Instagram.
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