ironSource First to Market to Support Apple App Store’s Custom Product Pages; Enabling Developers Using the ironSource Platform to Be First to Leverage New iOS 15 Feature
January 06 2022 - 10:37AM
Business Wire
ironSource (NYSE: IS), a leading business platform for the App
Economy, today announced that its Platform now supports Custom
Product Pages, a newly-released feature in the latest iOS 15
update. Custom Product Pages allow developers to create multiple
versions of each App Store product page, targeted to different user
segments. Each page can highlight a specific feature, creative or
message likely to interest specific users, and the ironSource
Platform allows developers to send users to the relevant customized
product page. By providing a more relevant and personalized App
Store experience, Custom Product Pages are expected to drive higher
installs, helping developers more efficiently scale their app’s
growth.
“A core part of our product philosophy is being able to develop
tools that allow developers to be as sophisticated as possible, as
early as possible, in growing their app business. That’s why we’re
excited to be first-to-market in enabling Custom Product Pages,
giving developers on the ironSource Platform an early-adopter
advantage in leveraging this new App Store feature,” said Omer
Kaplan, CRO and Co-founder of ironSource. “By offering a customized
experience in the App Store - with direct connections to up to 35
different versions of each App Store product page possible via the
ironSource Platform - the new iOS 15 feature will help to
strengthen developers’ UA efforts in a very competitive ecosystem
where every edge counts.”
The support for Custom Product Pages is available exclusively on
the ironSource Platform.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource's platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the App Economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while enabling their business expansion in
the App Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking
Statements
This release includes various forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, or the Securities Act, and Section 21E of the Securities
Exchange Act of 1934, as amended, which represent our management’s
beliefs and assumptions concerning future events. These statements
are intended to qualify for the “safe harbor” from liability
established by the Private Securities Litigation Reform Act of
1995. Examples of such forward-looking statements include, but are
not limited to, statements regarding the expected benefits and
impacts of the new feature. Words such as “expect,” “estimate,”
“project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,”
“may,” “will,” “could,” “should,” “believes,” “predicts,”
“potential,” “continue,” and similar expressions are intended to
identify such forward-looking statements but are not the exclusive
means for identifying such statements. By their very nature,
forward-looking statements involve inherent risks and
uncertainties, both general and specific, and there are risks that
the predictions, forecasts, projections and other forward-looking
statements will not be achieved. You should understand that a
number of factors could cause actual results to differ materially
from the plans, objectives, expectations, estimates and intentions
expressed in such forward-looking statements set forth in the
Company’s SEC filings. ironSource cautions readers not to place
undue reliance upon any forward-looking statements, which speak
only as of the date made. Other than as may be required by
applicable laws, ironSource does not undertake or accept any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements to reflect any change
in its expectations or any change in events, conditions or
circumstances on which any such statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20220106005630/en/
Media contact: Michal Chafets michal.chafets@is.com
+972548300831
Investor Relations contact: Daniel Amir
daniel.amir@is.com +1415-726-5900