Bowlero Corp (“Bowlero”), the world’s largest owner and operator of
bowling centers as well as owner of the Professional Bowlers
Association (PBA), today announced that it has completed its
acquisition of Bowl America (NYSE American: BWL-A) and its 17
bowling centers in Florida, Virginia and Maryland. Total
consideration for the transaction is approximately $44 million.
The Bowl America acquisition is Bowlero Corp’s
latest strategic growth initiative following last month’s
announcement of plans to list on the NYSE through a merger with
Isos Acquisition Corporation (NYSE: ISOS.U, “Isos”). Upon the
closing of the transaction with Isos – expected in October 2021 –
Bowlero’s common stock and warrants are expected to trade on NYS
under the new ticker symbols “BOWL” and “BOWL WS”.
“It’s another exciting chapter for Bowlero Corp
as we welcome Bowl America’s bowling centers to the Bowlero Corp
portfolio,” said Tom Shannon, Founder, Chairman and Chief Executive
Officer of Bowlero Corp. “This acquisition allows us to expand
Bowlero’s geographical footprint further into key markets and
supports our ongoing strategic efforts to grow and revitalize all
aspects of the bowling industry.”
These newly acquired centers join three recently
purchased properties in Pennsylvania plus two in California as the
newest members of the Bowlero portfolio – which has more than 300
locations nationwide. New centers currently being built from the
ground up are slated to open this fall in the highly coveted
Tyson’s Corner neighborhood of Virginia and the booming town of
Oxnard, California.
Bowlero is also making advances in the digital
gaming and media spaces. The company recently announced it will
operate the world’s largest virtual international bowling
tournament, “The PBA Global Showdown”, in a partnership with
Lanetalk, thus providing a connected gaming experience to thousands
of bowlers at hundreds of centers in dozens of countries around the
world. Running from September 20 to November 14, the company
anticipates that over 100,000 games of bowling will be played
during the tournament, with a total prize fund of $50,000
available.
The PBA Global Showdown is one of many digital
platforms Bowlero utilizes to offer its highly-engaged consumers
both an offline and online bowling experience. Bowlero’s esports
property “Strike! By Bowlero” powered by Skillz (NYSE: SKLZ) now
has over 140,000 downloads. Last month, PlayStudios, Inc (Nasdaq:
MYPS) announced a new partnership with Bowlero that features
complimentary and discounted Bowlero bowling and arcade cards
available in their playAWARDS loyalty marketplace. The partnership
has already led to more than 8,500 redemptions.
Bowlero’s sports media property, the PBA Tour on
FOX, continues to grow as well. Last season’s viewership showed an
increase in frequency and average minutes watched of 20% and 25%
respectively.
The PBA is led by CEO Colie Edison, who was
recently selected to Sports Business Journal’s 2021 class of “Game
Changers: Women in Sports Business”. The award, which debuted in
2011, annually recognizes 50 women in the sports industry who are
“leaders, trailblazers and innovators” and are contributing to the
success of the industry in multiple ways.
The PBA Tour returns to FOX on October 17 with
the 11th edition of the Chris Paul PBA Celebrity Invitational
Tournament, featuring the NBA superstar’s celebrity pals matched up
with the PBA’s top talent, to raise money for charity including the
Chris Paul Family Foundation.
About Bowlero CorpBowlero Corp
is the worldwide leader in bowling entertainment, media and events.
With more than 300 bowling centers across North America, Bowlero
Corp serves over 26 million guests each year through a family of
brands that includes Bowlero, Bowlmor Lanes, and AMF. In 2019,
Bowlero Corp acquired the Professional Bowlers Association, the
major league of bowling, which boasts thousands of members and
millions of fans across the globe. For more information on Bowlero
Corp, please visit BowleroCorp.com.About Isos Acquisition
CorporationIsos Acquisition Corporation (NYSE: ISOS.U) is
a blank check company formed for the purpose of effecting a merger,
share exchange, asset acquisition, share purchase, reorganization
or similar business combination with one or more businesses. The
Company is led by Co-Chief Executive Officers George Barrios and
Michelle Wilson. For more information on Isos Acquisition
Corporation, please
visit www.isosacquisitioncorp.com.Important
Information and Where to Find ItThis press release relates
to a proposed transaction between Isos and Bowlero. Isos intends to
file a registration statement (“Registration Statement”), which
will include a proxy statement for the solicitation of Isos
shareholder approval and a prospectus for the offer and sale of
Isos securities in the transaction, and other relevant documents
with the Securities and Exchange Commission (“SEC”) to be used at
its extraordinary general meeting of shareholders to approve the
proposed transaction with Bowlero. The proxy statement will be
mailed to shareholders as of a record date to be established for
voting on the proposed business combination. INVESTORS AND SECURITY
HOLDERS OF ISOS AND BOWLERO ARE URGED TO READ THE REGISTRATION
STATEMENT, PROXY STATEMENT, PROSPECTUS AND OTHER RELEVANT DOCUMENTS
THAT WILL BE FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY
WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT
INFORMATION ABOUT THE PROPOSED TRANSACTION. Investors and security
holders will be able to obtain free copies of the registration
statement, proxy statement, prospectus and other documents
containing important information about Isos and Bowlero once such
documents are filed with the SEC, through the website maintained by
the SEC at www.sec.gov. In addition, investors and security
holders will be able to obtain free copies of the documents filed
with the SEC by Isos in the Investor Relations section of Isos’
website at www.isosacquisitioncorp.com/investor-relations.
Participants in the
SolicitationIsos, Bowlero and their respective directors
and executive officers may be deemed to be participants in the
solicitation of proxies of Isos’s shareholders in connection with
the proposed transaction. Investors and securityholders may obtain
more detailed information regarding the names and interests in the
proposed transaction of Isos’ directors and officers in Isos’
filings with the SEC, including the forthcoming proxy/prospectus
statement and Isos’ prospectus in connection with its initial
public offering, which was filed with the SEC on March 4, 2021.
Information regarding the persons who may, under SEC rules, be
deemed participants in the solicitation of proxies to Isos’
shareholders in connection with the proposed business combination
will be set forth in the Registration Statement for the proposed
business combination when available.No Offer or
SolicitationThis communication shall not constitute a
solicitation of a proxy, consent or authorization with respect to
any securities or in respect of the proposed transactions. This
communication shall also not constitute an offer to sell or the
solicitation of an offer to buy any securities, nor shall there be
any sale of securities in any jurisdictions in which such offer,
solicitation or sale would be unlawful prior to registration or
qualification under the securities laws of any such jurisdiction.
No offering of securities shall be made except by means of a
prospectus meeting the requirements of section 10 of the Securities
Act of 1933, as amended (the “Securities Act”).Forward
Looking StatementsThis press release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act and Section 21E of the Securities Exchange Act of
1934, as amended, including statements regarding the proposed
transactions and CF III. Isos’ and Bowlero’s actual results may
differ from its expectations, estimates and projections and
consequently, you should not rely on these forward-looking
statements as predictions of future events. Words such as “expect,”
“estimate,” “project,” “budget,” “forecast,” “anticipate,”
“intend,” “plan,” “may,” “will,” “could,” “should,” “believes,”
“predicts,” “potential,” “continue,” and similar expressions are
intended to identify such forward-looking statements. These
forward-looking statements include, without limitation, Isos’ and
Bowlero’s expectations with respect to future performance and
anticipated financial impacts of the proposed transaction.
These forward-looking statements involve
significant risks and uncertainties that could cause the actual
results to differ materially from the expected results. Most of
these factors are outside Isos’ and Bowlero’s control and are
difficult to predict. Factors that may cause such differences
include, but are not limited to: (1) the approvals, timing, and
ability to complete the proposed business combination; (2) the
benefits of the proposed business combination, including future
financial and operating results of the combined company; (3) the
impact of COVID-19 or other adverse public health developments; (4)
costs related to the proposed business combination; (5) changes in
applicable laws or regulations; (6) the possibility that the
combined company may be adversely affected by other economic,
business, and/or competitive factors; and (7) other risks and
uncertainties that will be detailed in the proxy
statement/prospectus to be filed on Form S-4 with the SEC and as
indicated from time to time in Isos’ filings with the SEC. Forward
looking statements speak only as of the date they are made. Except
as required by law, neither Isos nor Bowlero has any intention or
obligation to update or to publicly announce the results of any
revisions to any of the forward-looking statements to reflect
actual results, future events or developments, changes in
assumptions or changes in other factors affecting the
forward-looking statements.
For Media:Bowlero CorpJill
Lauferjlaufer@bowlerocorp.com
For Investors:ICR, Inc.Ashley
DeSimoneAshley.desimone@icrinc.com
Ryan LawrenceRyan.Lawrence@icrinc.com
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