After Jarden Deal, Newell CEO to Focus on Costs, Struggling Brands
April 15 2016 - 10:50AM
Dow Jones News
Jarden Corp. and Newell Rubbermaid Inc. shareholders on Friday
signed off on a $15 billion merger of the two companies. Now
executives at the newly formed Newell Brands will get to work
cutting costs and possibly pruning some of the dozens of well-known
brands.
Michael Polk, who led Newell and will stay on as CEO of the
combined company, said in an interview he plans to present the
company's board with a plan in August to deal with struggling
units, either through further investments, reorganization or by
selling them off.
The deal, struck in December, creates a company with $16 billion
in annual revenue that that combines names like Newell's Sharpie
markers and Baby Jogger strollers with Jarden's Rawlings baseball
gloves and Mr. Coffee machines.
Mr. Polk declined to name brands on his fix-it list but said
they include one or two larger units.
"Every year, you have to attack the 15% of the portfolio that is
on the bottom of the ladder. You are always going to have that," he
said.
"We will look at this, we will unpack it, it will be fun."
The majority of savings from the combined company will come from
cutting out redundant expenses and leveraging the company's new
scale.
Newell said it expects roughly $500 million in annualized cost
savings from the deal over four years, particularly in the areas of
distribution and transportation. The savings come in addition to
a
$300 million cost-cutting plan already underway ay Newell.
The deal will also immediately add to earnings, the company
said.
Newell last year reported $378 million in net income, while
Jarden reported $243 million in profit.
Write to Sharon Terlep at sharon.terlep@wsj.com
(END) Dow Jones Newswires
April 15, 2016 10:35 ET (14:35 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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