New Club x Butter Chardonnay Minis brings the
two experts on all things buttery for a first-of-its-kind
innovation from both brands
BATTLE
CREEK, Mich., Aug. 7, 2023
/PRNewswire/ -- Snacking, sipping, and savoring the moment? Must
mean the club is hanging – and nothing helps your club enjoy each
other's company like a spread with tasty Club® Crackers and a
chilled chardonnay. Now there's one more reason to get together and
crack each other up over wine and crackers, because they've been
rolled into one delicious, buttery bite.
A Club is all you need with the new Club x Butter Chardonnay
Minis — your fave light, flaky, buttery Club Minis infused
with rich, creamy Butter Chardonnay by JaM Cellars. These
limited-edition crackers combine the irresistibly delicious Club
Minis with luscious Butter Chardonnay to make a next-level snack
for any get together, taking wine and cracker combinations to new
heights.
"Our fans know that hanging with their club alongside their
favorite cracker and wine is all they need to kick back and relax.
That's why we're so excited to bring them the Club x Butter
Chardonnay Minis — a snack that seamlessly brings together
everything they need for the perfect bite at the next gathering,"
said Carrie Foose, director of brand
marketing for Kellogg's Crackers. "We look forward to hearing what
fans think of this unique, limited-edition snack, because with
Butter Chardonnay infused in their favorite Club Minis, their next
club hang will be fabulous."
This first-of-its-kind, wine-infused innovation from Club
Crackers is available for a limited time in the Ultimate Butter
Box. This essential hosting box is packed with
the Club x Butter Chardonnay Minis, four 250mL ButterCans, and
an insulated tote that's ready to go for any occasion — complete
with everything you need for an impromptu hang with your club. Fans
can purchase the Ultimate Butter Box on
ButterClubMinis.com for $30
starting Monday, August 14 at
12 pm ET, with daily drops of
a limited quantity of boxes while supplies last (must be 21 or
older to purchase).
"Who doesn't love wine and crackers? But infusing Butter
Chardonnay into Club Minis — that's a new level of deliciousness we
couldn't resist making with our friends at Club," said Michele Truchard, Co-founder and the "M" in JaM
Cellars. "It was incredibly fun taste testing to create the perfect
bite that really complements the wine. Butter fans everywhere are
going to love them."
The buttery goodness doesn't stop there. Club and Butter
Chardonnay by JaM Cellars are also giving fans a chance to win a
trip for their club of besties with the Butter Club Getaway
Sweepstakes. The grand prize winner and up to three friends
will win a trip to JaM Cellars' Wine & Music Studio for the
ultimate weekend in Napa Valley:
kick back with the club at a JaM Platinum tasting experience and
enjoy a live music JaMSession with reserved seating (plus ample
Club x Butter Chardonnay Minis and wine, of course!). Ten runner-up
winners will receive four boxes of Club x Butter Chardonnay
Minis and a $100 gift card to
purchase Butter Chardonnay for the perfect pairing at home.
Starting at 8 am ET Monday, August
7 through 11:59 pm ET
Thursday, August 31, fans can enter for a chance to win the
Butter Club Getaway sweepstakes by going
butterclubminis.com. Visit ClubCrackers.com/ButterClubGetawayRules
for official rules (must be 21 or older to enter)*.
Don't wait — grab an Ultimate Butter Box featuring the
limited-edition Club x Butter Chardonnay Minis while supplies
last at ButterClubMinis.com, and follow Club and JaM
Cellars on social at @clubcrackersus and @jamcellars to keep
up with the latest on this delicious innovation and how to win a
dream-worthy club trip to Napa
Valley.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world
where people are not just fed but fulfilled. We are creating better
days and a place at the table for everyone through our trusted food
brands. Our beloved brands include Pringles®, Cheez-It®, Special
K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®,
Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®,
MorningStar Farms® and more. Net sales in 2022 were over
$15.3 billion, comprised principally
of snacks as well as convenience foods like cereal, frozen foods,
and noodles. As part of our Kellogg's Better Days®
Promise ESG strategy, we're addressing the interconnected
issues of wellbeing, climate and food security, creating Better
Days for 3 billion people by the end of 2030 (from a 2015
baseline). Visit www.KelloggCompany.com.
About JaM Cellars
JaM Cellars is all about
easy-to-love, every-day wines. Made by Napa Valley vintners John and Michele (the "J"
and "M" in JaM), the JaM Cellars lineup features Butter Chardonnay
the #2 selling Chardonnay above $13
plus NEW wines Butter Cab and Butter Bubbles. Even easier to love,
Butter Chardonnay is also available in fun, grab-and-go,
single-serve 250ml ButterCans—each about a glass and a half, also
available in a 4-pack. JaM Cabernet, Toast Sparkling, and Sugar
Sweet White round out the JaM Cellars portfolio. All these wines
are rich, bold, luscious and live up to their names and made to be
enjoyed any time—whether a special occasion; an any-day
celebration; during BottleRock Napa Valley presented by JaM
Cellars; at the JaM Cellars Wine & Music Studio, downtown
Napa; at the JaM Cellars Ballroom;
or JaM Cellars Presents at the Uptown Theatre, downtown
Napa. Check out JaM Cellars on
Facebook and Instagram @JaMCellars #JaMCellars or
JaMCellars.com.
*Abbreviated Terms & Conditions
ABBREVIATED RULES.
NO PURCHASE NECESSARY. Sweepstakes is open only to legal residents
of the fifty (50) United States
and District of Columbia who are
twenty-one (21) years of age or older at time of entry. Begins
8/7/23 at 8:00:00 AM (ET) and
ends 8/31/23 at 11:59:59 PM (ET). Must consent to receive email
marketing communications to enter and must remain subscribed
through winner selection and notification to win. For details on
how to enter and/or for complete Official Rules, go to
www.clubcrackers.com/ButterClubGetawayRules. See complete Official
Rules for details. Void where prohibited. Sponsor: Kellogg Company,
One Kellogg Square, Battle Creek, MI 49016.
®,™, © 2023 Kellogg NA Co.
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SOURCE Kellogg Company
