Krispy Kreme Doughnuts Announces Distribution Partnership to Bring Sweet Treats to Convenience Stores Nationally
May 13 2016 - 6:00AM
Business Wire
Krispy Kreme Doughnuts Inc., (NYSE:KKD) today announced a
partnership with TSW Foods, LLC, to bring Krispy Kreme® brand
packaged sweet treats such as snack bags, honey buns and single
serve pies to convenience stores across the United States.
“We are thrilled to offer a line of Krispy Kreme snack items,
many of which are differentiated with our Original Glaze® flavor,”
said Mark LaBrecque, VP Domestic Marketing, Licensing and Consumer
Packaged Goods for Krispy Kreme Doughnuts. “TSW Foods will act as
our master distributor to develop a national distribution network
in the Convenience store class of trade with drug, club and dollar
stores to follow.”
Wil Torres, Managing Principal of TSW Foods, said there is
already enormous excitement surrounding this partnership across the
industry.
“We are delighted to partner with Krispy Kreme Doughnuts,” said
Torres. “When you combine Krispy Kreme’s brand equity and best in
class products with TSW Foods’ ability to execute on a national
scale, it is a recipe for success. There is a synergy between our
two companies that we feel will result in a profitable, long-term
partnership for both of us.”
The products will join Krispy Kreme Doughnuts’ other primarily
yeast sweet treat products already available via frequent direct
store delivery in more than 5,000 convenience stores
nationwide.
TSW Foods will be at booth 6804 at the Sweets and Snacks Expo in
Chicago between May 24-26.
About Krispy Kreme Doughnuts, Inc.
Krispy Kreme Doughnuts, Inc., is a global retailer of
premium-quality sweet treats, including its signature Original
Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company
has offered the highest-quality doughnuts and great-tasting coffee
since it was founded in 1937. Krispy Kreme Doughnuts is proud of
its Fundraising program, which for decades has helped non-profit
organizations raise millions of dollars in needed funds. The
Company has more than 1,000 retail shops in 26 countries. Connect
with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one its
many social media channels, including www.Facebook.com/KrispyKreme,
and www.Twitter.com/KrispyKreme.
About TSW Foods, LLC
TSW Foods streamlines the business processes for consumer
product goods companies entering or expanding into the major
classes of trade – convenience, drug, dollar, club, and specialty
markets. TSW maximizes a brand’s exposure leading to equity growth
and value for the manufacturer with increased sales and
profitability for the retailer. Connect with TSW Foods at
www.TSWFoods.com.
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Krispy Kreme Doughnuts Inc.Sarah RoofCorporate Communications
Coordinator336-726-8878sroof@krispykreme.com
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