NEW
YORK, July 26, 2023 /PRNewswire/ -- Kaleyra,
Inc. (NYSE: KLR) (NYSE American: KLR WS) ("Kaleyra" or the
"Company"), a rapidly growing omnichannel business
communications platform, announced today that the WhatsApp Business
Platform is now part of its omnichannel offering in the United States. Kaleyra has been a Solution
Provider for the WhatsApp Business Platform since 2019, with
successful implementations across sectors ranging from fintech to
retail in India and
Europe. Kaleyra will now enable
US-based businesses to connect with customers on WhatsApp, the
world's most popular messaging app with over 2 billion monthly
active users.1
The United States has the third
largest WhatsApp audience in the world, with over 70 million
users.2 Since its launch in 2018, the WhatsApp
Business Platform has been helping companies create rich
experiences for their customers. As a Solution Provider, Kaleyra
can now offer US-business the same secure, scalable service through
easy integration with existing systems like helpdesk platforms and
CRMs. Access to the WhatsApp Business Platform via Kaleyra
offers:
- Implementation of conversational messaging through customized
templates
- Optimization of workflows at scale with optional
integrations
- Leverage of WhatsApp automation for better issue resolution and
customer engagement
- Increased conversions with interactive CTAs and rich media
"We are excited to launch the WhatsApp Business Platform in the
US via our proprietary omnichannel platform," said
Mauro Carobene, Chief Business
Officer of Kaleyra. "WhatsApp is a critical communication channel
for businesses of all sizes, and our platform makes it easy for
them to connect with their customers on WhatsApp and deliver a
personalized and engaging experience."
The announcement comes just three months after
bringing Kaleyra Video to the US, signaling Kaleyra's rapid
expansion in the region. Kaleyra currently provides SMS, MMS, RCS,
and push notifications to its US-based customers, and it continues
to bring additional products stateside, most of which have proven
track records in EMEA and APAC. The addition of the WhatsApp
Business Platform to Kaleyra's integrated omnichannel product
offering gives US enterprise brands an additional touchpoint to
engage customers with personalized communications.
For more information, please visit Kaleyra's website at
www.kaleyra.com.
About Kaleyra
Kaleyra, Inc. (NYSE: KLR) (NYSE
American: KLR WS) is a global group providing mobile communication
services to financial institutions, e-commerce players, OTTs,
software companies, logistic enablers, healthcare providers,
retailers, and other large organizations worldwide.
Through its proprietary platform and robust APIs, Kaleyra
manages multi-channel integrated communication services, consisting
of messaging, rich messaging, and instant messaging, video, push
notifications, e-mail, voice services, and chatbots.
Kaleyra's technology makes it possible to safely and securely
manage billions of messages monthly with over 1600 operator
connections in 190+ countries, including all tier-1 US
carriers.
1 BackLinko, "WhatsApp 2023 User Statistics: How Many
People Use WhatsApp?", March 27,
2023, https://backlinko.com/whatsapp-users
2 BackLinko, "WhatsApp 2023 User Statistics: How Many
People Use WhatsApp?", March 27,
2023, https://backlinko.com/whatsapp-users
Kaleyra Contacts
Marketing Contacts:
Zephrin
Lasker
Executive Vice President, Marketing & Strategic Alliances
zephrin.lasker@kaleyra.com
Lori Perkins
Senior Director – Marketing and Communications
lori.perkins@kaleyra.com
Investor Contacts:
Shannon
Devine or Mark
Schwalenberg
MZ North America
203-741-8811
KLR@mzgroup.us
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SOURCE Kaleyra US