Collection aims to supply children with superior apparel to
learn, play and grow in that will last generations
STOCKHOLM and GREENSBORO, N.C., Aug.
2, 2023 Swedish children's wear brand Mini Rodini
teamed up with iconic denim brand Wrangler® to create a
capsule collection of stylish, long-lasting apparel for kids.
To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/9184651-mini-rodini-and-wrangler-launch-capsule-collection/.
"I was longing for classic, durable styles when I designed this
collection. We definitely wanted to use the traditional silhouettes
of Wrangler," said Cassandra
Rhodin, founder of Mini Rodini. "When I was 14 years old and
treasure hunting through vintage stores in Stockholm, a pair of mega flared unwashed
Wrangler jeans was coveted and now I'm excited that Mini
Rodini is a part of Wrangler's heritage and future
history."
The Mini Rodini x Wrangler limited-edition collection
consists of denim and jersey styles made of 100% GOTS-certified
cotton. The denim styles include jackets, vests and jeans in
regular and flare styles while the jersey styles include sweater
sets, tees, dresses, baby onesies and underwear featuring
Wrangler's iconic "W" stitching. All pieces throughout the
collection showcase Mini Rodini's Peace Dove, which was first
created by Rhodin in 2008.
"It has been such an incredible experience to reimagine classic
Wrangler silhouettes for our youngest fans with the team at
Mini Rodini," said Vivian Rivetti,
vice president of global design. "Each piece is designed to
withstand the test of time and the many adventures of kids,
timeless pieces that can be passed down from sibling to sibling.
And while we are really excited about the design, it was very
important to both Wrangler and Mini Rodini that the
collection embodies our brands' commitment to sustainability and
producing the best products for a better, healthier and happier
planet."
As a true Wrangler fan, Rhodin influenced the collection
by creating the dove print, designing the collection, shooting the
lookbook and campaign images and directing the campaign film.
Mini Rodini x Wrangler will be available through Mini
Rodini stores in London and
Stockholm, shop-in-shop locations
in Seoul and Stockholm (Ahlens & NK), minirodini.com
and Wrangler.com. Follow @mini_rodini and @wrangler
to learn more.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an
icon in authentic American style for 75 years. With a rich legacy
rooted in the Western lifestyle, Wrangler is committed to
offering superior quality and timeless design. Its collections for
men, women, and children look and feel great, inspiring all those
who wear them to be strong and ready for everyday life.
Wrangler is available in retail stores worldwide, including
flagship stores in Fort Worth and
Greensboro, department stores,
mass-market retailers, specialty shops, top western outfitters, and
online. For more information, visit Wrangler.com.
About MINI RODINI
Mini Rodini is created and run by a female founder. Founded by
Cassandra Rhodin in 2006, the brand
was born and raised with the vision to make clothes kids love to
wear without compromising on environmental and social aspects of
production. Since the start Mini Rodini has been a part of creating
a new way for kids to dress that is comfortable, inclusive,
creative, unisex and sustainable - always with flair and attitude.
Today Cassandra is the Creative Director of Mini Rodini and in
charge of the whole artistic outlook of the brand as well as
ensuring that the company grows according to her vision. She
designs the collections, shoots most of the images, writes and
directs the moving material.
For more information please contact:
Catherina Barnard —
catherina.barnard@minirodini.se
Ilham Moutaa Lecorche – ilham.moutaalecorche@kontoorbrands.com
Video -
https://mma.prnewswire.com/media/2157637/Mini_Rodini_x_Wrangler.mp4
Photo -
https://mma.prnewswire.com/media/2157623/Mini_Rodini_x_Wrangler.jpg
Logo -
https://mma.prnewswire.com/media/2157612/Mini_Rodini_x_Wrangler_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/mini-rodini-and-wrangler-launch-capsule-collection-inspired-by-simplicity-quality-and-freedom-301888297.html
