Two iconic brands team up for exclusive
collaboration benefiting the National FFA
Organization
(formerly Future Farmers of America)
AUSTIN,
Texas, Jan. 17, 2024 /PRNewswire/ -- Yellow Rose
by Kendra Scott announces the launch of its first-ever
collaboration, a joint collection with global denim brand
Wrangler®. The limited-edition
Wrangler x Yellow Rose by Kendra Scott
collection features signature Kendra Scott silhouettes and inlaid
gemstones, woven together with modern, elevated fits and finishes
from the most authentic denim brand of the West. This product line
presents both jewelry and apparel, a first for the Yellow Rose by
Kendra Scott brand, and celebrates ranch culture, the natural
environment of the Southwest and the spirit of its hard-working
people.
The exclusive collection — which pays homage to Kendra Scott's
Texas roots and Wrangler's
Western wear legacy — was intentionally designed with turquoise
embellishments and embroidered rose motifs to provide sophisticated
western looks for everyone from the urban cowgirl to the seasoned
ranch hand. The collaboration showcases a variety of jewelry pieces
including necklaces, earrings and a signature bracelet and ring,
along with a thirteen-piece assortment of shirts, jackets, denim
and more. Each piece presents a polished and classic cowgirl
aesthetic, and the styles are meant to be mixed and matched for
head-to-toe rodeo-ready looks.
"My heart feels most at home on the ranch and there's nothing
that suits ranch life better than Wrangler," says brand
Founder, Executive Chairwoman and Chief Creative Officer Kendra
Scott. "I'm so happy to be bringing the iconic look and feel of
Wrangler to Yellow Rose by Kendra Scott in a collaboration
that helps celebrate the spirit of the American West."
With a chic and timeless elegance, Wrangler x Yellow Rose
by Kendra Scott reimagines legendary elements from both brands.
Custom Kendra Scott silhouettes and stones are seamlessly blended
with inimitable Wrangler designs and details in accessories
like the Wrangler x Yellow Rose by Kendra Scott Elisa Multi
Strand Necklace, the brand's #1 bestseller set vertically with
inlaid details. Pulling inspiration from nostalgic styles and
creating a polished, refined look with jeweled hardware and bold
colors, the product assortment includes a Wrangler x Yellow
Rose by Kendra Scott 70's Fitted Blazer and Wrangler x
Yellow Rose by Kendra Scott Trucker Jacket. The Wrangler x
Yellow Rose by Kendra Scott Bolo Necklace blends the instantly
recognizable Wrangler W with Kendra Scott's signature oval shape
and features chain tassels, while the Wrangler x Yellow Rose
by Kendra Scott Puff Sleeve Rodeo Shirt is accented with buttons in
Kendra Scott's signature Davie frame.
To create a bright future for the generations of young people
who live and love the Western lifestyle Kendra Scott will donate
20% of every purchase price of the Wrangler x Yellow Rose by
Kendra Scott Elaina Corded Bracelet to the Kendra Scott Foundation
(KSF). KSF gives to partners in accordance with its mission and
will direct this donation from Kendra Scott to the National FFA
Organization (formerly Future Farmers of America). Separately,
Wrangler is also donating $10,000 to the National FFA to support
scholarships in connection with this collaboration.
The limited-edition collaboration jewelry will be available at
kendrascott.com and in all Kendra Scott stores.
The limited-edition collaboration apparel will be available at
kendrascott.com, Kendra Scott stores at the Fort Worth, San
Antonio, Houston, and
Austin rodeos, and in select
stores where Yellow Rose by Kendra Scott is available. Wrangler
will also be selling the collection on wrangler.com and at its two
flagship stores located in the Fort Worth Stockyards and in the
brand's hometown of Greensboro, NC.
About Yellow Rose by Kendra Scott
Yellow Rose by Kendra Scott is the latest extension of the Kendra
Scott brand, born out of love for Kendra Scott's Texas family ranch and the connection,
tranquility, and adventure it brings. The brand brings a modern
approach to jewelry, apparel, and home goods that celebrates the
rich ranch culture of the American Southwest. Taking its name from
the infamous golden-hued roses of the Lone Star State, as well as
the joyful style that the Kendra Scott brand is known for,
customers can experience the brand at the South Congress Flagship
location in Austin, TX, at Kendra
Scott College Station in College Station,
TX, at our traveling Tiny
Home, or online at kendrascott.com/yellow-rose.
About Kendra Scott
Kendra Scott LLC was founded in
2002 by Kendra Scott, who serves as Founder, Executive Chairwoman
and Chief Creative Officer of her namesake brand. Known for its
design and material innovation, use of color, and signature shapes,
Kendra Scott offers Fashion, Demi-Fine and Fine Jewelry, watches,
engagement rings, home accessories, and a men's collection,
Scott Bros. by Kendra Scott. The
company remains true to its founding philosophy of "Family,
Fashion, and Philanthropy," and has donated over $50M to philanthropic organizations since 2010.
Kendra Scott's customer-centric omni-channel approach includes a
network of 130+ namesake experiential stores and pop-up
locations, wholesale partners, including Neiman Marcus, Nordstrom, Bloomingdale's,
Dillard's, and 850+ specialty boutiques. With over 2,500 employees,
the Austin-based company was
honored as one of Newsweek's Top 100 Most Loved Workplaces in 2022
and 2023. Learn more at KendraScott.com.
About Wrangler
Wrangler®, of Kontoor
Brands (NYSE: KTB), has been an icon in authentic American style
for over 75 years. With a rich legacy rooted in the Western
lifestyle, Wrangler is committed to offering superior quality and
timeless design. Its collections for men, women, and children look
and feel great, inspiring all those who wear them to be strong and
ready for everyday life. Wrangler is available in retail stores
worldwide, including flagship stores in Fort Worth and Greensboro, department stores,
mass-market retailers, specialty shops, top western outfitters, and
online. For more information, visit Wrangler.com.
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SOURCE Kendra Scott
