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Baby Phat & Vida Shoes International Inc. Sign License to Create Women's Shoe Line Baby Phat(R) by Kimora Lee Simmons Adds Stilettos & Boots to New Collection NEW YORK, Nov. 30 /PRNewswire/ -- Baby Phat by Kimora Lee Simmons and Vida Shoes have inked a new deal to produce a women's shoe line for the female lifestyle brand. Under the new contract, the two companies will collaborate to produce an entire Baby Phat by Kimora Lee Simmons shoe line that will include stilettos, wedges, boots and a toddler shoe collection to be sold at the flagship Baby Phat store and select specialty and department retailers that carry the brand. (Logo: http://www.newscom.com/cgi-bin/prnh/20041130/CGTU052LOGO ) "Baby Phat represents who I am and what I stand for," says Baby Phat Creative Director Kimora Lee Simmons. "Being a stiletto girl, I knew it was only a matter of time before we would broaden the collection to include high- heeled stilettos and fabulous boots. This will help the Baby Phat woman realize Baby Phat is diverse enough to wear during the day or night!" This past summer, Baby Phat by Kimora Lee Simmons and Vida Shoes launched the highly successful Baby Phat Diva sneaker, the brand's first foray into footwear. Ads for the new shoe line, available in stores now, have exclusively debuted in Star magazine and plans for a new Times Square billboard are being developed. Vice President of Vida Shoes, Solomon Dabah said in a statement, "When we first launched the Diva sneaker, unlike our competition, we were able to blend fashion and function in footwear. The launch of this new shoe line provides us with the wonderful opportunity to expand upon Kimora's vision for a lifestyle brand and offer the consumer lifestyle footwear." Baby Phat first came into existence as a publicity tool. Hip-hop mogul Russell Simmons produced tiny tees with the clever words Baby Phat to electrify his men's Phat Farm runway shows. The tees became an instant phenomenon. When celebrities and supermodels were spotted wearing the tees, the decision was made to launch an entire Baby Phat collection. Since 1999, Baby Phat by Kimora Lee Simmons has grown into a major fashion label and lifestyle brand offering various pieces including denim wear, leather jackets, jewelry and the new Baby Phat by Kimora Lee Simmons Motorola i833 mobile phone. Baby Phat is a Kellwood brand. Kellwood (NYSE:KWD) is a $2.4 billion marketer of apparel and consumer soft goods, specializing in branded as well as private label products and markets to all channels of distribution with products specific to a particular channel. For more information, visit http://www.babyphat.com/ . http://www.newscom.com/cgi-bin/prnh/20041130/CGTU052LOGO http://photoarchive.ap.org/ DATASOURCE: Baby Phat CONTACT: BJ Coleman of Baby Phat, +1-212-997-3043, Web site: http://www.babyphat.com/

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