Baby Phat & Vida Shoes International Inc. Sign License to Create Women's Shoe Line
November 30 2004 - 3:37PM
PR Newswire (US)
Baby Phat & Vida Shoes International Inc. Sign License to
Create Women's Shoe Line Baby Phat(R) by Kimora Lee Simmons Adds
Stilettos & Boots to New Collection NEW YORK, Nov. 30
/PRNewswire/ -- Baby Phat by Kimora Lee Simmons and Vida Shoes have
inked a new deal to produce a women's shoe line for the female
lifestyle brand. Under the new contract, the two companies will
collaborate to produce an entire Baby Phat by Kimora Lee Simmons
shoe line that will include stilettos, wedges, boots and a toddler
shoe collection to be sold at the flagship Baby Phat store and
select specialty and department retailers that carry the brand.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041130/CGTU052LOGO )
"Baby Phat represents who I am and what I stand for," says Baby
Phat Creative Director Kimora Lee Simmons. "Being a stiletto girl,
I knew it was only a matter of time before we would broaden the
collection to include high- heeled stilettos and fabulous boots.
This will help the Baby Phat woman realize Baby Phat is diverse
enough to wear during the day or night!" This past summer, Baby
Phat by Kimora Lee Simmons and Vida Shoes launched the highly
successful Baby Phat Diva sneaker, the brand's first foray into
footwear. Ads for the new shoe line, available in stores now, have
exclusively debuted in Star magazine and plans for a new Times
Square billboard are being developed. Vice President of Vida Shoes,
Solomon Dabah said in a statement, "When we first launched the Diva
sneaker, unlike our competition, we were able to blend fashion and
function in footwear. The launch of this new shoe line provides us
with the wonderful opportunity to expand upon Kimora's vision for a
lifestyle brand and offer the consumer lifestyle footwear." Baby
Phat first came into existence as a publicity tool. Hip-hop mogul
Russell Simmons produced tiny tees with the clever words Baby Phat
to electrify his men's Phat Farm runway shows. The tees became an
instant phenomenon. When celebrities and supermodels were spotted
wearing the tees, the decision was made to launch an entire Baby
Phat collection. Since 1999, Baby Phat by Kimora Lee Simmons has
grown into a major fashion label and lifestyle brand offering
various pieces including denim wear, leather jackets, jewelry and
the new Baby Phat by Kimora Lee Simmons Motorola i833 mobile phone.
Baby Phat is a Kellwood brand. Kellwood (NYSE:KWD) is a $2.4
billion marketer of apparel and consumer soft goods, specializing
in branded as well as private label products and markets to all
channels of distribution with products specific to a particular
channel. For more information, visit http://www.babyphat.com/ .
http://www.newscom.com/cgi-bin/prnh/20041130/CGTU052LOGO
http://photoarchive.ap.org/ DATASOURCE: Baby Phat CONTACT: BJ
Coleman of Baby Phat, +1-212-997-3043, Web site:
http://www.babyphat.com/
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