Atlantis, Paradise Island and Johnson's(R) Announce Unprecedented Partnership; Brands Align to Create ''Gentle Travel'' Program
May 12 2006 - 10:00AM
Business Wire
Atlantis, Paradise Island resort in The Bahamas and JOHNSON'S(R)
announced today that they have joined together to develop Gentle
Travel, a resort-based partnership that will provide families the
opportunity to enjoy their vacation and maintain their routine
while away from home. This unprecedented travel routine, created
with a board-certified and renowned pediatrician - Dr. Jennifer
Trachtenberg, is designed to address the pronounced needs of
parents traveling with babies. The Gentle Travel program will begin
on June 1, the start of what has been predicted to be one of the
busiest family travel seasons in recent years. According to a new
national survey of 1001 parents conducted by JOHNSON'S(R) and
Atlantis in conjunction with BabyCenter.com, the leading online
parenting resource, the biggest travel concern for parents of young
children is having to bring along all of the products and equipment
that they need to care for their baby.(a) This can be especially
daunting for the 45 percent of American families who travel by
airplane. Delivered with each requested crib to the guest's room,
the Gentle Travel kit includes Dr. Trachtenberg's baby routine
tips, products from some of JOHNSON'S(R) favorite product lines,
including JOHNSON'S(R) SOOTHING NATURALS(TM), JOHNSON'S(R) BEDTIME
CREAM and HEAD-TO-TOE(R). Additionally the kit will include a
lullaby CD and a specially chosen nightlight to bring about a
calming ambience to the hotel room. JOHNSON'S(R) will also provide
chosen Atlantis families the opportunity to preview select new
products before they are available for purchase. Stresses of family
travel Seven out of 10 parents surveyed find it particularly
difficult to settle kids down for bedtime after an exciting day --
especially young children whose routines may be disrupted during
vacation. Dr. Trachtenberg developed bedtime instructions to help
parents continue baby's sleep routine even while on vacation. "As a
pediatrician, I often hear from parents about the stresses of
family travel, and as mother of three, I have been there myself,"
said Dr. Jennifer Trachtenberg, pediatrician and medical director
of YearsAhead.com, who developed the tips in the Gentle Travel
kits. "This new program is exciting because Atlantis and
JOHNSON'S(R) are providing parents with an all-in-one package
containing the information and products they need from two of the
most trusted names in travel and baby care." To further enhance the
family experience, Atlantis has created a new Prompt Response line
to allow parents to order and quickly receive anything they need to
care for their babies, including extra crib sheets, baby bathtubs,
bottle warmers and sterilizers, strollers and small refrigerators.
Parents can also request one of the resort's more than 100
babysitters, all of whom have been trained on the Gentle Travel
process. Each of the baby sitters has also been carefully screened
through background checks and qualified in CPR and childcare. The
resort will accommodate families with special needs, such as
offering custom-designed meals at any restaurant on the property
for children with severe food allergies. "Last year, we serviced
more than 6,500 cribs at Atlantis. As a leader in family travel, we
recognized that this rapidly growing and important guest
demographic required our special attention. The result was the
development of our first partnership with a major consumer brand on
an in-room program. To us, there is no greater leader in the baby
category than JOHNSON'S(R), and they were a natural fit to help us
create this program," said George Markantonis, President and
Managing Director, Kerzner International, Bahamas (the parent
Company for Atlantis). "Gentle Travel evidences our commitment to
the guest experience at Atlantis, and that extends even to our
tiniest visitors." "We always strive to be a true partner to
parents and we are excited to be a part of the Gentle Travel
program to help make family vacations more enjoyable," said
Bridgette Heller, Global President of JOHNSON'S(R). "It just felt
right to work with the Atlantis in order to take care of some of
the details of traveling with young children so parents could focus
on relaxing and creating special memories to treasure." For more
information on Atlantis, Paradise Island, please visit
atlantis.com. For more information about JOHNSON'S(R), please visit
http://www.baby.com. About JOHNSON'S(R) Johnson & Johnson
Consumer Products Company, division of Johnson & Johnson
Consumer Companies, Inc., develops and markets baby care, wound
care and skin care products that address the needs of the consumer
and health care professionals and incorporate the latest
innovations. The portfolio includes heritage brands JOHNSON'S(R)
Baby and BAND-AID(R) Brand Adhesive Bandages as well as leading
skin care brands such as AVEENO(R) and CLEAN & CLEAR(R). About
Atlantis, Paradise Island resort, The Bahamas Atlantis, Paradise
Island is the flagship resort of Kerzner International (NYSE:KZL),
a leading international developer and operator of destination
resorts, casinos and luxury hotels. The 2,317-room, ocean-themed
destination resort in the Caribbean is located on Paradise Island,
The Bahamas. This unique property features three interconnected
hotel towers built around a 34-acre waterscape with eleven million
gallons of fresh and saltwater lagoons and pools. The resort offers
an entertainment center with the largest casino in the Caribbean,
an impressive collection of luxury boutiques and shops and
extensive meeting and convention facilities. Home to the largest
open-air marine habitat in the world - second only to Mother
Nature, there are 50,000 marine animals in lagoons and displays
including The Dig, a maze of underwater corridors and passageways
providing a journey through ancient Atlantis. The Company recently
commenced development of a major expansion that includes a 600-room
all-suite luxury hotel and a significant enhancement of Atlantis
water-based attractions. Certain parts of this expansion have
already opened, including Marina Village at Atlantis, with the
remaining elements expected to open by early 2007. For further
information about Atlantis, Paradise Island; telephone
954-809-2000, or visit on-line at Atlantis.com. For reservations,
call your travel agent or 800-ATLANTIS. Both low and high
resolution color photography of Atlantis, Paradise Island is
available at AtlantisBrand.com. If you are new user to this site,
please complete the online registration to be granted access to the
Digital Asset Library. (a) The survey, conducted by NovaQuant based
out of Oakland, California, polled approximately 1000 women with
children under the age of three in the United States. The
random-sample survey was conducted via internet from April 14-18,
2006.
Kerzner (NYSE:KZL)
Historical Stock Chart
From Jun 2024 to Jul 2024
Kerzner (NYSE:KZL)
Historical Stock Chart
From Jul 2023 to Jul 2024